On October 9, 2012 | 0 Comments |
“Want to be the leader in your field? Read this book. Highlight important passages. Make notes in the margin on how you will apply its many valuable ideas. Read it now. Reread it in 18 months. Keep it on your desk. Refer to it often. You can’t be seen as an expert without it.” — […]
On October 8, 2012 | 0 Comments |
I attended one of Ken Lizotte’s talks and his advice seemed solid. I then purchased a copy of his book. What a great investment, and what a great motivator! The book clearly explains how publishing articles could help me grow my consulting practice. In addition, Mr. Lizotte’s book gave me some excellent ideas about: (a) […]
On October 8, 2012 | 0 Comments |
In an era where the proliferation of media outlets has created legions of “15 minutes of fame” authorities on a wide range of topics, Ken Lizotte’s The Expert’s Edge is a welcome tonic. -Frank Hone Read the full testimonial at Amazon.com
What's the Best Way to Let People Know You're an Expert? Speak!
On October 3, 2012 | 0 Comments |
By Lauren Fleming
There’s a secret about being a speaker—anyone can do it. You don’t have to be Oprah or Warren Buffet to stand in front of an audience and have a message. Anyone with something to say can be a speaker, and with that, gain the publicity, credibility and buzz that comes with it.
Developing Creative, Original Thoughtleading Ideas
On October 1, 2012 | 0 Comments |
By Ken Lizotte
To the un-initiated, the concept of transforming oneself into the leading thinker in your field might seem rather overwhelming. Others worry that they may have too few “original” thoughts. Yet creative thinking can be catalyzed and nurtured.
Cast Away: Incorporating Slidecasts into Your Online Presence Can Distinguish Your Business from Competitors
On October 1, 2012 | 0 Comments |
By Elena Petricone
Typically consisting of a PowerPoint presentation with synchronized audio, slidecasts don’t consume much time or energy, yet can be an appealing alternative if you’re intimidated or overwhelmed by the prospect of creating a video or other daunting technological creation.
Can Becoming a “Thoughtleader” Actually Make You More Money? Attempts to Quantify Its ROI Say YES
On September 27, 2012 | 0 Comments |
By Ken Lizotte
Have you ever thought about or noticed a competitor utilizing “thoughtleading” as a business development strategy? Positioning yourself and your firm as leading-edge thinkers in your field involves publishing articles and books, speaking regularly to professional groups, getting yourself noticed by the media and surveying your target market in order to produce research data that only you possess.
Articles are Great Marketing Tools: How to Write Your Article and Get It Published
On September 27, 2012 | 0 Comments |
By Henry Stimpson
Writing articles for magazines, newspapers and Web sites is one of the best ways you can promote your services and products in a B2B context. Articles highlight you and your company as experts and thoughtleaders.
Giving Them What They Want: How to Write a Book Proposal and Win a Publisher’s Heart
On September 27, 2012 | 0 Comments |
By Margaret Gormley
Unfortunately, many aspiring authors of nonfiction books are clueless when it comes to the actual how-to of getting a book published. A prospective would-be writer assumes that a book must be written before it can be published, and therefore composes his or her entire book before even thinking of approaching a publisher.
It’s About the AIL: To Get Articles Published, Start with an "Article Ideas List"
On September 27, 2012 | 0 Comments |
By Vanessa Kitchen
Many would-be article authors labor under the misconception that the way to see your article in print is to: first write the article, next send it off to one or more editors, and, last, wait with baited breath for your article to either be accepted or rejected.
