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Tips to Protect and Profit from Your Intellectual Property


Which Book Publishing Option Is Right for You?

By Ken Lizotte CMC Enjoy this excerpt from The Speaker’s Edge: The Ultimate Go-To Guide for Locating and Landing Lots of Speaking Gigs (Maven House Press) If you want to be respected as a “thoughtleader” and if you especially want to add speaking engagements to your marketing repertoire, you must consider writing and publishing a book. The credential of book authorship--despite the rise of social media, ...


Why I Am a Ghostwriter

By Keith Long, Ghostwriter Supreme In the past 18 months, I have written four nonfiction books, yet their titles and “voice” are not mine; my name doesn’t appear as the author on any of their covers. I am a ghostwriter. The real authors of these books are my clients who have had their story curated by a collaborative process called ghostwriting. A secret I like to share with my clients is that every ...


Leverage Your Published Articles!

6 Crucial Actions for Building New Business By Ken Lizotte CMC Publishing business articles is a potentially rewarding business development technique. But this means not waiting for "something to happen" as if legions of excited readers are going to rise up quickly and beat a path to your door (apologies to Ralph Waldo Emerson who invented this notion!). Even those who attain the honor of publishing an article or two in ...


Thoughtleader Profile: Tom Kelly, CEO of HealthSmart

Tom Kelly knows what’s wrong with America’s healthcare system and how to fix it. CEO of America’s largest independent healthcare TPA, he’s a contrarian who has turned HealthSmart into what he calls an “un-carrier,” i.e., a firm that does just about everything differently than Blue Cross, Cigna, Humana, and United. HealthSmart’s mission is to empower companies to dramatically control their healthcare costs. To do so, Tom has ...


By Justin Nault Nutritional therapist, professional musician, and creator of The Perfect Paleo Powder Published in Fitness RX “Morning is an important time of day, because how you spend your morning can often tell you what kind of day you are going to have.” – Lemony Snicket, The Blank Book What does your morning routine say about you? Better yet, what is your morning routine doing for you? If you’ve never ...


How Executive Presence Can Help You in Times of Stress

By David Casullo, President, Bates Published by AMA Playbook If you’re one of the few leaders who faces stress in their role, then allow me to offer some valuable insights. Of course, I jest. As a business leader myself, I am often stressed. And, I’m certain you are too. The executives we work with globally in the largest companies in the world face stress constantly. At times, this stress rises to a level ...


Thoreau Challenge

Journal Entries Inspired by Henry David Thoreau's Walden, Part 1 By Chloe Lizotte A former emersongroup apprentice, Chloe is currently a film studies major at Yale University, class of 2016 and summer 2015 intern at Rooftop Films in Brooklyn. This essay is excerpted from her book "Fresh Ink: Published Writings" (emerson books) and first appeared as a featured article in Teen Ink Magazine. Winter 2010: I have only attempted this once before in my life, ...


Ensuring a Winnable Game: Four Steps to Organization-Wide Strategic Success

By Kimberly Denton Published by Training & Development We live in a fast-paced, ever-changing world that is filled with many distractions. Our organizations—and the members of our teams—are faced with many competing priorities. How do we help our teams and organizations stay focused to achieve our very important strategic goals in the midst of the “urgent” day-to-day responsibilities? Many organizations place their primary focus on creating a strategic plan. The high-level strategic plan ...


GPS: Annoying Mechanical Voice or The Path to a Truly Customer-Driven Organization?

By Shelley F. Hall Published by imageSource Magazine While driving several years ago from North Carolina to Ohio to visit a relative, I took a detour. Not an intentional detour... one of those “Geez, is that what the map meant?!” detours. Yes, I had a map, and yes, I thought I was following it. But that’s the trouble with a map. It’s neither definitive nor directive. You must decide which of the many possible ...