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Posts Tagged ‘Henry Stimpson’

27
Sep

Articles are Great Marketing Tools: How to Write Your Article and Get It Published

By Henry Stimpson, APR Published in Henry Stimpson’s PR and Marketing Tips   Writing articles for magazines, newspapers and Web sites is one of the best ways you can promote your services and products in a B2B context. Articles highlight you and your company as experts and thoughtleaders. Here’s how to get published. Know what the editor is looking for. Scan a few recent issues of the publication you want ...

25
Sep

Five Steps to More Effective Press Releases

By Henry Stimpson APR Published in Henry Stimpson’s PR and Marketing Tips   Step One:   Make it a real news story.  What’s truly new or different here? Does your news indicate an industry trend? Does your product or service help people save or make money or improve their lives? The news media won’t run free advertisements lightly disguised as news releases.  Superlatives and fluff just hide the real news ...

24
Sep

Getting the Most Bang for Your PR Buck With an Outsourced Pro

By Henry Stimpson APR Published in Henry Stimpson’s PR and Marketing Tips   Just about every company, large or small, whether a software firm, money manager, manufacturer, insurer, consultant, hospital or zoo, wants to get more coverage in the news media as part of its marketing plan.   Having your organization’s products, services and people featured in relevant media builds credibility and works hand-in-glove with other marketing efforts. Who produces the most ...

20
Sep

Your Ideas Can Make You Famous (and Rich)!

By Henry Stimpson APR PR Czar, emerson consulting group Published in Henry Stimpson’s PR and Marketing Tips If you want to get rich in professional services—whether your field is finance, law, consulting, marketing, investing, insurance, accounting or whatever—get famous. Do you need to have a megawatt smile full of white teeth, bulging muscles like Schwarzenegger or a glib motor mouth? Nope. Your expertise—your good ideas—can make you famous—a media star recognized for your expertise. Media coverage comes ...

18
Sep

Baloney Belongs in Sandwiches, Not News Releases

By Henry Stimpson APR Published by Benefitnews.com and 4hoteliers.com   When I read many press releases, I’m convinced that the writer is in the wrong business.  He or she shoulda been a sausage maker. The baloney is piled high from start to finish. Quotes are often worst offenders:  “We’re pleased to announce…”  “We’re proud…”  “We’re excited…”  “We’re delighted...” “We’re thrilled…” In a recent 30-day period, Business Wire carried 1284 releases ...

17
Sep

Acing Media Interviews

By Henry Stimpson APR Published in Henry Stimpson’s PR and Marketing Tips When a reporter interviews you or your spokesperson as an expert, he or she isn’t going to ask trick questions. The reporter is simply looking to an expert to help illuminate a complex issue—and to fill out the story with some lively quotes. Most reporters are smart, ask good questions and write reasonably accurate stories. Your job ...

10
Sep

How to Guarantee Your Press Releases Will Be Used and Read

By Henry Stimpson Published in Henry Stimpson’s PR and Marketing Tips.    Press releases, also called news releases, are the workhorses of public relations. Editors, however, receive buckets of them every day and use only a small percentage. How can you make sure that your release has the best odds of getting used? Make it a real news story. The news media won’t run advertisements lightly disguised as news releases. ...