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Posts Tagged ‘Kate Victory Hannisian’

07
Dec

Are Books the “New Business Card”?

By Kate Victory Hannisian Chief Editor, emerson consulting group Published in The Blue Pencil Blog “Books are no longer simply books, they are branding devices and credibility signals -- not to mention the reason their authors command large speaking or consulting fees.” So says Ryan Holiday, in a recent column on the Fast Company website. His point is that authors of non-fiction books are increasingly diversifying their income streams, with many making “substantially ...