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Posts Tagged ‘Ken Lizotte’


So You Want to Write a Book in 2015

Part 1: Where to Start? By Elena Petricone, emersongroup This eblast series is written for new authors who have resolved to write a business book in 2015.   Many business leaders and professionals resolve in the New Year to “finally write the book.” Awesome! So where do you start? Should you set up a Facebook page? Should you self-publish or seek a traditional publisher? Should you purchase dictation software? Should you clear your schedule ...


Replace Your Elevator Speech with an “Impact Message”

Adapted from The Expert’s Edge by Ken Lizotte (McGraw-Hill)   When a program host invites audience attendees to stand up and give their “30-second elevator speech,” you should jump right up and be the first to go. Not only will you be grabbing an unexpected chance to practice, but what you say in those 30 seconds may put you as much in the spotlight as the keynote speaker. For example, I call ...


Marathon Day 2013

By Ken Lizotte I left Fenway Park this past Monday at 2 PM following a Red Sox bottom-of-the-ninth victory over Tampa Bay and immediately encountered thousands upon thousands of Boston Marathon runners plodding their way through Kenmore Square toward the finish line. Thousands more had come through there before them and thousands more were still huffing and on their way. Such ambition, such grace, such fortitude. It was a glorious Patriots' Day ...


Become a “Thoughtleader” and Separate Yourself from the Pack

By Ken Lizotte CMC For more information on this topic, check out Ken's book The Expert's Edge (McGraw-Hill).   Lately, the age-old business development dilemma of how to stand out from the crowd has been haunting professional service firms more than ever before. Too many firms nowadays look alike, with marketing strategies seemingly unable to distinguish them from the competition. Glossy brochures, snazzy Web sites, press ...


Developing Creative, Original Thoughtleading Ideas

By Ken Lizotte CMC Excerpted from The Expert’s Edge (McGraw-Hill)   To the un-initiated, the concept of transforming oneself into the leading thinker in your field might seem rather overwhelming. Others worry that they may have too few “original” thoughts. Yet creative thinking can be catalyzed and nurtured. Before you embark upon it, however, life as a thoughtleader might also sound like a huge commitment in time and energy: ...


Can Becoming a “Thoughtleader” Actually Make You More Money? Attempts to Quantify Its ROI Say YES

By Ken Lizotte CMC Excerpted from The Expert’s Edge (McGraw-Hill)   Have you ever thought about or noticed a competitor utilizing “thoughtleading” as a business development strategy?  Positioning yourself and your firm as leading-edge thinkers in your field involves publishing articles and books, speaking regularly to professional groups, getting yourself noticed by the media and surveying your target market in order to produce research ...


My Nemesis No More

By Ken Lizotte CMC Published in the Concord Journal   Every year, he would beat me. I didn’t even know his name, or even that he existed at all, and he certainly didn’t know me. Yet over the years I began to recognize his name above mine on the list of finish times for Concord’s annual 4th of July 5-mile Minuteman Classic. He was always 2, 3 or ...


Fresh vs. Stale Thinking: How Surveys and Research Projects Can Drive Your Sales to the Top

By Ken Lizotte CMC Published in RainToday   Every day of every work week, your business needs to keep winning new customers, holding on to current ones, winning back old ones and effectively driving sales campaigns and revenue goals. Beating out the competition is part of it and ­continuously offering high value is all of it. Most firms however go about this in less-than-optimal ways by relying only on knowledge about their ...


You’ve Been Published. . .What Next? 6 Tips for Leveraging Your Published Articles

By Ken Lizotte CMC Published on   It’s a big job getting published. You’ve got to conceive the idea, locate an appropriate publication, buttonhole editors and make your pitch. And when an editor finally tells you, “Go ahead,” you’ve got to write the damn thing! By the time it’s all over you’ve achieved lots of little victories and a larger sense of satisfaction and accomplishment. But should publication ...


To Build Your Business, Speak to Groups!

By Ken Lizotte CMC Published in The Independent Consultant.   Smart consultants well understand the value of relationship-building in developing and keeping new business. What better vehicle for relationship-building than an event at which lots of high-level business prospects will show up in one place to listen to you? An added bonus is the promotion you gain by having your name, your firm’s name, your bio and your credentials ...