Communicating with Editors: The Art of the Nudge
On March 6, 2013 | 0 Comments |

By Elena Petricone

Developing editor relationships can intimidate the toughest writers. After all, editors are the gatekeepers of the traditional publishing route. When editors become unresponsive, make a mistake, or poof away, “nudging” the editor can help writers achieve the outcome they want.

Cutting Edge Internet Success: Marketing and Self-Promotion Through Popular Internet Tools
On December 19, 2012 | 0 Comments |

By Maggie Sutherland

The days of using door-to-door sales and snail mail newsletters for marketing are permanently futile. Considering that the majority of people in the United States are now plugged in to the Internet, companies and individuals hoping to promote their business interests must now turn to it simply as a chief means for keeping up with competitors. However, to truly succeed in this vast and unknown cyber world, you cannot stop at the bare minimum of Internet use.

Become a “Thoughtleader” and Separate Yourself from the Pack
On December 12, 2012 | 0 Comments |

By Ken Lizotte CMC

Lately, the age-old business development dilemma of how to stand out from the crowd has been haunting professional service firms more than ever before. Too many firms nowadays look alike, with marketing strategies seemingly unable to distinguish them from the competition.

Eight Steps to Obtaining Speaking Engagements
On October 10, 2012 | 0 Comments |

By Steve Markman

Marketing and PR efforts should be in the forefront of your organization, given today’s competitive climate and the uncertain economy. Standing out from the crowd, regardless of your organization’s industry, is a huge challenge. How can you meet this challenge? Become a speaker!

What's the Best Way to Let People Know You're an Expert? Speak!
On October 3, 2012 | 0 Comments |

By Lauren Fleming

There’s a secret about being a speaker—anyone can do it. You don’t have to be Oprah or Warren Buffet to stand in front of an audience and have a message. Anyone with something to say can be a speaker, and with that, gain the publicity, credibility and buzz that comes with it.

No image Developing Creative, Original Thoughtleading Ideas
On October 1, 2012 | 0 Comments |

By Ken Lizotte

To the un-initiated, the concept of transforming oneself into the leading thinker in your field might seem rather overwhelming. Others worry that they may have too few “original” thoughts. Yet creative thinking can be catalyzed and nurtured.

Cast Away: Incorporating Slidecasts into Your Online Presence Can Distinguish Your Business from Competitors
On October 1, 2012 | 0 Comments |

By Elena Petricone

Typically consisting of a PowerPoint presentation with synchronized audio, slidecasts don’t consume much time or energy, yet can be an appealing alternative if you’re intimidated or overwhelmed by the prospect of creating a video or other daunting technological creation.

Can Becoming a “Thoughtleader” Actually Make You More Money? Attempts to Quantify Its ROI Say YES
On September 27, 2012 | 0 Comments |

By Ken Lizotte

Have you ever thought about or noticed a competitor utilizing “thoughtleading” as a business development strategy? Positioning yourself and your firm as leading-edge thinkers in your field involves publishing articles and books, speaking regularly to professional groups, getting yourself noticed by the media and surveying your target market in order to produce research data that only you possess.

Articles are Great Marketing Tools: How to Write Your Article and Get It Published
On September 27, 2012 | 0 Comments |

By Henry Stimpson

Writing articles for magazines, newspapers and Web sites is one of the best ways you can promote your services and products in a B2B context. Articles highlight you and your company as experts and thoughtleaders.

Giving Them What They Want: How to Write a Book Proposal and Win a Publisher’s Heart
On September 27, 2012 | 0 Comments |

By Margaret Gormley

Unfortunately, many aspiring authors of nonfiction books are clueless when it comes to the actual how-to of getting a book published. A prospective would-be writer assumes that a book must be written before it can be published, and therefore composes his or her entire book before even thinking of approaching a publisher.