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Posts Tagged ‘emerson consulting’

10
Sep

Kudos to Our Client Thoughtleaders!

Fall 2014 “The Emerging Markets Handbook: An Analysis of the Investment Potential in 18 Key Emerging Market Economies” by Pran Tiku, Peak Financial Management, has been published by Harriman House Ltd. Pran’s first book was published by Wiley Dan Cassidy, P-Solve, was featured in the Wall Street Journal’s Voices column where Dan weighed in on retirement benchmarks A new book by Shelley Hall, Catalytic Management, “Brick Wall Breakthrough: What the @#$%! Do I Do Next?! Actions for Exceptional Sales and ...

27
Aug

Increase Your Profile By Speaking Out

Eight Pointers to Get You Started By Lauren Fleming Published in Nonprofit World There’s a secret about being a speaker—anyone can do it. You don’t have to be Oprah to stand in front of an audience and have a message. Anyone with something to say can be a speaker and gain the publicity, credibility, and buzz that comes with it. Speaking is a great way to promote your organization and your cause. How ...

06
Mar

Communicating with Editors: The Art of the Nudge

By Elena Petricone Deputy Imaginative Officer Published in The Peevish Penman Online Developing editor relationships can intimidate the toughest writers.  After all, editors are the gatekeepers of the traditional publishing route.  When editors become unresponsive, make a mistake, or poof away, “nudging” the editor can help writers achieve the outcome they want. A “nudge” is a friendly, respectful, and firm request for action.  I am a champion “nudger” on behalf of client authors at emerson ...

19
Dec

Cutting Edge Internet Success: Marketing and Self-Promotion Through Popular Internet Tools

By Maggie Sutherland Published in CEO Refresher The days of using door-to-door sales and snail mail newsletters for marketing are permanently futile. Considering that the majority of people in the United States are now plugged in to the internet, companies and individuals hoping to promote their business interests must now turn to it simply as a chief means for keeping up with competitors. However, to truly succeed in this vast ...

12
Dec

Become a “Thoughtleader” and Separate Yourself from the Pack

By Ken Lizotte CMC For more information on this topic, check out Ken's book The Expert's Edge (McGraw-Hill).   Lately, the age-old business development dilemma of how to stand out from the crowd has been haunting professional service firms more than ever before. Too many firms nowadays look alike, with marketing strategies seemingly unable to distinguish them from the competition. Glossy brochures, snazzy Web sites, press ...

10
Oct

Eight Steps to Obtaining Speaking Engagements

By Steve Markman Published in Mass High Tech   Marketing and PR efforts should be in the forefront of your organization, given today's competitive climate and the uncertain economy. Standing out from the crowd, regardless of your organization's industry, is a huge challenge. How can you meet this challenge? Many organizations have recognized the value of holding seminars at which their executives make presentations. The problem with these seminars is that, more often than ...

03
Oct

What’s the Best Way to Let People Know You’re an Expert? Speak!

By Lauren Fleming Published in Business Review USA There’s a secret about being a speaker—anyone can do it. You don’t have to be Oprah or Warren Buffet to stand in front of an audience and have a message. Anyone with something to say can be a speaker, and with that, gain the publicity, credibility and buzz that comes with it. Maybe you’re a CEO or founder of a company. Maybe ...

01
Oct

Developing Creative, Original Thoughtleading Ideas

By Ken Lizotte CMC Excerpted from The Expert’s Edge (McGraw-Hill)   To the un-initiated, the concept of transforming oneself into the leading thinker in your field might seem rather overwhelming. Others worry that they may have too few “original” thoughts. Yet creative thinking can be catalyzed and nurtured. Before you embark upon it, however, life as a thoughtleader might also sound like a huge commitment in time and energy: ...

01
Oct

Cast Away: Incorporating Slidecasts into Your Online Presence Can Distinguish Your Business from Competitors

By Elena Petricone Published in CEO Refresher A slidecast, to use the wiki definition, is an “audio podcast combined with a slideshow or diorama presentation.” Typically consisting of a PowerPoint presentation with synchronized audio, slidecasts don’t consume much time or energy, yet can be an appealing alternative if you’re intimidated or overwhelmed by the prospect of creating a video or other daunting technological creation. Though a slidecast on your ...

27
Sep

Can Becoming a “Thoughtleader” Actually Make You More Money? Attempts to Quantify Its ROI Say YES

By Ken Lizotte CMC Excerpted from The Expert’s Edge (McGraw-Hill)   Have you ever thought about or noticed a competitor utilizing “thoughtleading” as a business development strategy?  Positioning yourself and your firm as leading-edge thinkers in your field involves publishing articles and books, speaking regularly to professional groups, getting yourself noticed by the media and surveying your target market in order to produce research ...