Cutting Edge Internet Success: Marketing and Self-Promotion Through Popular Internet Tools
On December 19, 2012 | 0 Comments |

By Maggie Sutherland

The days of using door-to-door sales and snail mail newsletters for marketing are permanently futile. Considering that the majority of people in the United States are now plugged in to the Internet, companies and individuals hoping to promote their business interests must now turn to it simply as a chief means for keeping up with competitors. However, to truly succeed in this vast and unknown cyber world, you cannot stop at the bare minimum of Internet use.

Are Books the “New Business Card”?
On December 7, 2012 | 0 Comments |

By Kate Victory Hannisian

“Books are no longer simply books, they are branding devices and credibility signals — not to mention the reason their authors command large speaking or consulting fees.” So says Ryan Holiday, in a recent column on the Fast Company website.

No image Developing Creative, Original Thoughtleading Ideas
On October 1, 2012 | 0 Comments |

By Ken Lizotte

To the un-initiated, the concept of transforming oneself into the leading thinker in your field might seem rather overwhelming. Others worry that they may have too few “original” thoughts. Yet creative thinking can be catalyzed and nurtured.

Cast Away: Incorporating Slidecasts into Your Online Presence Can Distinguish Your Business from Competitors
On October 1, 2012 | 0 Comments |

By Elena Petricone

Typically consisting of a PowerPoint presentation with synchronized audio, slidecasts don’t consume much time or energy, yet can be an appealing alternative if you’re intimidated or overwhelmed by the prospect of creating a video or other daunting technological creation.

Can Becoming a “Thoughtleader” Actually Make You More Money? Attempts to Quantify Its ROI Say YES
On September 27, 2012 | 0 Comments |

By Ken Lizotte

Have you ever thought about or noticed a competitor utilizing “thoughtleading” as a business development strategy? Positioning yourself and your firm as leading-edge thinkers in your field involves publishing articles and books, speaking regularly to professional groups, getting yourself noticed by the media and surveying your target market in order to produce research data that only you possess.

Website Essentials: Too Often Forgotten!
On September 25, 2012 | 0 Comments |

By Julie Ellenberger

Because all of us spend so much time on the Internet today when looking for a particular good or service, comprehensive, well-put together websites have become integral to a company’s ability to garner new clients and satisfy current customers with the information and tools that they need and expect.

Breaking the Rut Cycle: Innovate Your Thoughtleading By Capitalizing On Opportunity
On September 24, 2012 | 0 Comments |

By Katie Barton

Is your business stuck in a rut? If so, you need to recognize that opportunities to succeed present themselves every day. But if you’re not paying attention or willing to go outside our comfort zones, they will go unrealized. Instead, you can break this “rut cycle” by highlighting the importance of being open when it comes to business strategy and thoughtleading.

The Profitable Nonprofit: a Collegiate Perspective on Building the Social Enterprise to Move the World
On September 24, 2012 | 0 Comments |

By Ryan Tan

On January 12, 2010, a 7.0-magnitude earthquake ripped through the heart of Port-au-Prince, Haiti. Already the poorest state in the Western Hemisphere, the disaster took 230,000 lives, rendered 2 million homeless, and cost 14 billion dollars in economic damage. Port-au-Prince was leveled to the ground, with a sixth of government dead and nearly all infrastructure destroyed.

Facebook: Positively or Negatively Changing Our Lives
On September 21, 2012 | 0 Comments |

By Steve Yuen

Of the dozens of social networking websites navigated through each day, none of them impact the different quadrants of our lives quite like Facebook. Since its launch in February of 2004 as a social networking site for college students, Facebook has grown into a global phenomenon branching out to users of all ages.

Your Ideas Can Make You Famous (and Rich)!
On September 20, 2012 | 0 Comments |

By Henry Stimpson

If you want to get rich in professional services—whether your field is finance, law, consulting, marketing, investing, insurance, accounting or whatever—get famous. Do you need to have a megawatt smile full of white teeth, bulging muscles like Schwarzenegger or a glib motor mouth? Nope. Your expertise—your good ideas—can make you famous—a media star recognized for your expertise.