Communicating with Editors: The Art of the Nudge
On March 6, 2013 | 0 Comments |

By Elena Petricone

Developing editor relationships can intimidate the toughest writers. After all, editors are the gatekeepers of the traditional publishing route. When editors become unresponsive, make a mistake, or poof away, “nudging” the editor can help writers achieve the outcome they want.

Cast Away: Incorporating Slidecasts into Your Online Presence Can Distinguish Your Business from Competitors
On October 1, 2012 | 0 Comments |

By Elena Petricone

Typically consisting of a PowerPoint presentation with synchronized audio, slidecasts don’t consume much time or energy, yet can be an appealing alternative if you’re intimidated or overwhelmed by the prospect of creating a video or other daunting technological creation.