Our book promotion “campaigns” are unique. For one thing, they emphasize your business more than book sales. For another, they in some ways never end. A business book needs to promote your expertise, skill set, business value, and unique selling proposition. That means traditional tactics aimed only at selling copies of your book such as book signings at bookstores and independent book reviews are of lesser import.
Instead you want to get the word out to business prospects who will regard you as worth doing business with because you are the leading practitioner in your field. Thus thoughtleading tactics such as publishing article-excerpts of your book in business publications, gifting books to clients, word-of-mouth referral sources, vendors and prospects, “eblasting” promos to your network of contacts and speaking to target market groups make the most sense.