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Posts Tagged ‘PR’


Cutting Edge Internet Success: Marketing and Self-Promotion Through Popular Internet Tools

By Maggie Sutherland Published in CEO Refresher The days of using door-to-door sales and snail mail newsletters for marketing are permanently futile. Considering that the majority of people in the United States are now plugged in to the internet, companies and individuals hoping to promote their business interests must now turn to it simply as a chief means for keeping up with competitors. However, to truly succeed in this vast ...


Baloney Belongs in Sandwiches, Not News Releases

By Henry Stimpson APR Published by and   When I read many press releases, I’m convinced that the writer is in the wrong business.  He or she shoulda been a sausage maker. The baloney is piled high from start to finish. Quotes are often worst offenders:  “We’re pleased to announce…”  “We’re proud…”  “We’re excited…”  “We’re delighted...” “We’re thrilled…” In a recent 30-day period, Business Wire carried 1284 releases ...


Acing Media Interviews

By Henry Stimpson APR Published in Henry Stimpson’s PR and Marketing Tips When a reporter interviews you or your spokesperson as an expert, he or she isn’t going to ask trick questions. The reporter is simply looking to an expert to help illuminate a complex issue—and to fill out the story with some lively quotes. Most reporters are smart, ask good questions and write reasonably accurate stories. Your job ...


Developing and Marketing Your Consulting Firm: Answering Four Questions Will Ensure Your Success

By Ken Lizotte, CMC Published in The Independent Consultant.   If you are just launching a consulting practice, thinking of doing so, or have been in business for a while but client projects are stagnant, it pays to evaluate your chosen approaches to practice management and consider less orthodox strategies so as to ramp things up. Even in slow times, there are many methods for insuring consulting success ...


How to Guarantee Your Press Releases Will Be Used and Read

By Henry Stimpson Published in Henry Stimpson’s PR and Marketing Tips.    Press releases, also called news releases, are the workhorses of public relations. Editors, however, receive buckets of them every day and use only a small percentage. How can you make sure that your release has the best odds of getting used? Make it a real news story. The news media won’t run advertisements lightly disguised as news releases. ...


Grow Your E-List from Public Speaking and Create “Business Friendships”

By Ken Lizotte CMC   Published in Top Consultant Public speaking is considered a potent business development vehicle. It’s a chance for people to meet you, get to know your expertise and your product and your business. Who knows who might be in your audience that’s a perfect fit for what you have to sell? Yet how many speakers put on a terrific show, winning over an enthusiastic audience, therefore in ...