Articles & Eblasts
Photo by David Marcu on Unsplash CEO Oasis: Relief for “Loneliness at the Top”
On February 27, 2019 | 0 Comments |

By Ken Lizotte CMC As part of his ongoing column in Money Inc. It’s 8 PM and everyone has left the building except the guy at the top, Steve, CEO of a mid-size manufacturing firm. For months now, Steve has been struggling over cash-flow problems with no solution in sight. Coming up with each new […]

When Selling, Ask Questions, Rank Your Prospects … and Listen!
On January 31, 2019 | 0 Comments |

By Ken Lizotte CMC As part of his column on Money Inc. Asking questions is critical to succeeding in selling your product or service or your business in general. Too often otherwise good sales reps fail because they just haven’t learned to stop talking and start listening. They want so much to tell a prospect everything […]

Is Writing a Business Book Worth the Trouble?
On January 10, 2019 | 0 Comments |

By Ken Lizotte CMCAs part of his new column on Money Inc. Most days we CEOs are caught up fighting fires, initializing paperwork, running to and from meetings and, well, running, running, running. At the end of each day, we are often spent, exhausted, and, frankly, glad to be out of the building! So why […]

Tips to Protect and Profit from Your Intellectual Property
On August 31, 2018 | 0 Comments |

By Neil Burnstein Today licensing of intellectual property is a multi-billion dollar industry. In order to capitalize on such growth, entrepreneurs are seeking ways to protect and maximize the value of their ideas, inventions, artistic creations and other forms of intellectual property. In addition to creating lucrative licensing opportunities, intellectual property protects business assets, creates […]

Photo by _HealthyMond . on Unsplash Which Book Publishing Option Is Right for You?
On August 1, 2018 | 1 Comments |

By Ken Lizotte CMC Enjoy this excerpt from The Speaker’s Edge: The Ultimate Go-To Guide for Locating and Landing Lots of Speaking Gigs (Maven House Press) If you want to be respected as a “thoughtleader” and if you especially want to add speaking engagements to your marketing repertoire, you must consider writing and publishing a […]

Why I Am a Ghostwriter
On April 22, 2016 | 2 Comments |

By Keith Long, Ghostwriter Supreme In the past 18 months, I have written four nonfiction books, yet their titles and “voice” are not mine; my name doesn’t appear as the author on any of their covers. I am a ghostwriter. The real authors of these books are my clients who have had their story curated […]

No image Leverage Your Published Articles!
On March 23, 2016 | 1 Comments |

6 Crucial Actions for Building New Business By Ken Lizotte CMC Publishing business articles is a potentially rewarding business development technique. But this means not waiting for “something to happen” as if legions of excited readers are going to rise up quickly and beat a path to your door (apologies to Ralph Waldo Emerson who […]

No image Can Publishing Your Ideas Bring You Business?
On October 7, 2014 | 0 Comments |

A 36,000% ROI Suggests It Can By Ken Lizotte CMC, Chief Imaginative Officer, emersongroup Excerpted from The Expert’s Edge: Become the Go-To Authority People Turn To Every Time (McGraw-Hill) Publishing books and articles can often lead to a significant and direct new-client return on investment. But new business does not always come wrapped up in […]

Why Should You Keep Your Book’s Copyright?
On March 21, 2014 | 4 Comments |

By Ken Lizotte CMC Negotiating book contracts with publishers on behalf of our client authors is a part of what we do. In a recent negotiation with a business book publisher, the subject of author copyright came up. By the book, copyright means “the exclusive legal right given to an originator or an assignee to […]

The Benefits of Regularly Publishing Articles
On November 29, 2013 | 0 Comments |

By Michaela St. Onge

Many people are under the assumption that, in order to write an article for publication, you need to be a professional writer. This is not the case. Though you do need expertise in whatever subject area you plan to write about, virtually anyone is capable of this feat. That said, why aren’t more business professionals seeking the benefits of publishing articles and actually doing it?