By Ken Lizotte CMC Enjoy this excerpt from The Speaker’s Edge: The Ultimate Go-To Guide for Locating and Landing Lots of Speaking Gigs (Maven House Press) If you want to be respected as a “thoughtleader” and if you especially want to add speaking engagements to your marketing repertoire, you must consider writing and publishing a […]
By Neil Burnstein Today licensing of intellectual property is a multi-billion dollar industry. In order to capitalize on such growth, entrepreneurs are seeking ways to protect and maximize the value of their ideas, inventions, artistic creations and other forms of intellectual property. In addition to creating lucrative licensing opportunities, intellectual property protects business assets, creates […]
By Keith Long, Ghostwriter Supreme In the past 18 months, I have written four nonfiction books, yet their titles and “voice” are not mine; my name doesn’t appear as the author on any of their covers. I am a ghostwriter. The real authors of these books are my clients who have had their story curated […]
6 Crucial Actions for Building New Business By Ken Lizotte CMC Publishing business articles is a potentially rewarding business development technique. But this means not waiting for “something to happen” as if legions of excited readers are going to rise up quickly and beat a path to your door (apologies to Ralph Waldo Emerson who […]
A 36,000% ROI Suggests It Can By Ken Lizotte CMC, Chief Imaginative Officer, emersongroup Excerpted from The Expert’s Edge: Become the Go-To Authority People Turn To Every Time (McGraw-Hill) Publishing books and articles can often lead to a significant and direct new-client return on investment. But new business does not always come wrapped up in […]
By Ken Lizotte CMC Negotiating book contracts with publishers on behalf of our client authors is a part of what we do. In a recent negotiation with a business book publisher, the subject of author copyright came up. By the book, copyright means “the exclusive legal right given to an originator or an assignee to […]
By Michaela St. Onge
Many people are under the assumption that, in order to write an article for publication, you need to be a professional writer. This is not the case. Though you do need expertise in whatever subject area you plan to write about, virtually anyone is capable of this feat. That said, why aren’t more business professionals seeking the benefits of publishing articles and actually doing it?
By Travis Holmes
So you’ve decided to overhaul some things in your business. Wonderful. Sometimes you need to change things up in order to get the results you are looking for. As I’m sure you know, it takes money to grow a business. You should also have a plan in place for your business, or how will you know if you are making progress with all of your changes? Here are some mistakes business owners make when they are revamping their business.
emersongroup thoughtleader Neal Frankle was recently featured in the Wall Street Journal’s “Voices” section — a regular column that spotlights financial advisors.
By Kerry Bunker, Ph.D., Art Gechman, Ph.D. and Jim Rush, Ph.D. in Chief Executive Magazine
Kerry BunkerNearly a quarter century has passed since Stephen Covey, who sold 20 million books and authored Seven Habits of Highly Effective People, cautioned against allowing the urgent to crowd out the important. He reminded leaders of the tremendous pull of the urgent demands of today and advised being more mindful of addressing the complex challenges of tomorrow. Covey’s wisdom and insight remain timeless, but the demands of our volatile and uncertain world have exposed an even greater vulnerability.