Are Books the “New Business Card”?
On December 7, 2012 | 0 Comments |

By Kate Victory Hannisian

“Books are no longer simply books, they are branding devices and credibility signals — not to mention the reason their authors command large speaking or consulting fees.” So says Ryan Holiday, in a recent column on the Fast Company website.

Successfully Promoting a Book: Lessons Learned from Authors Who Have Been There
On September 11, 2012 | 0 Comments |

By Giles Pettingell

In terms of book promotion, there is no singular path to success. There are innumerable methods that exist to promote books, and exactly zero that can guarantee absolute success. In a business of seeming uncertainty, two nuggets of advice are generally agreed upon: don’t expect anything from your publisher, and don’t expect sales without tireless self-promotion.

The Real Value of Publishing a Book
On September 11, 2012 | 0 Comments |

Most of us can’t help but wonder what it’s like to publish a book. When we meet someone who has published, there’s an aura about them, an admiration for having taken the time to write (much less publish!) an entire book. The questions are unavoidable: What does it take to publish a book?