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Posts Tagged ‘publishing articles’

29
Nov

The Benefits of Regularly Publishing Articles

By Michaela St. Onge Published in Top-Consultant.com  Many people are under the assumption that, in order to write an article for publication, you need to be a professional writer. This is not the case. Though you do need expertise in whatever subject area you plan to write about, virtually anyone is capable of this feat. That said, why aren’t more business professionals seeking the benefits of publishing articles and actually doing it?

06
Mar

Communicating with Editors: The Art of the Nudge

By Elena Petricone Deputy Imaginative Officer Published in The Peevish Penman Online Developing editor relationships can intimidate the toughest writers.  After all, editors are the gatekeepers of the traditional publishing route.  When editors become unresponsive, make a mistake, or poof away, “nudging” the editor can help writers achieve the outcome they want. A “nudge” is a friendly, respectful, and firm request for action.  I am a champion “nudger” on behalf of client authors at emerson ...

27
Sep

Articles are Great Marketing Tools: How to Write Your Article and Get It Published

By Henry Stimpson, APR Published in Henry Stimpson’s PR and Marketing Tips   Writing articles for magazines, newspapers and Web sites is one of the best ways you can promote your services and products in a B2B context. Articles highlight you and your company as experts and thoughtleaders. Here’s how to get published. Know what the editor is looking for. Scan a few recent issues of the publication you want ...

27
Sep

It’s About the AIL: To Get Articles Published, Start with an “Article Ideas List”

By Vanessa Kitchen This article forms the basis of Chapter 8, The Expert’s Edge by Ken Lizotte (McGraw-Hill)   Many would-be article authors labor under the misconception that the way to see your article in print is to: first write the article, next send it off to one or more editors, and, last, wait with baited breath for your article to either be accepted or rejected. Although this can ...

18
Sep

Content Marketing Comes into its Own

By Carl Friesen CMC Published in CEO Refresher   "It’s the end of the world as we know it, and I feel fine..." –R.E.M. For well over a century, most people have gotten their information through advertising-supported media. Early newspapers carried advertising mixed in with editorial copy. Magazines continued the trend, so that many of today’s fashion titles carry more ads than copy. Network television and broadcast radio were and are provided free ...

18
Sep

You’ve Been Published. . .What Next? 6 Tips for Leveraging Your Published Articles

By Ken Lizotte CMC Published on TheSideroad.com   It’s a big job getting published. You’ve got to conceive the idea, locate an appropriate publication, buttonhole editors and make your pitch. And when an editor finally tells you, “Go ahead,” you’ve got to write the damn thing! By the time it’s all over you’ve achieved lots of little victories and a larger sense of satisfaction and accomplishment. But should publication ...

18
Sep

10 Common Mistakes Made by People Who Publish Articles

By Amanda Miller Published in Women's Business Magazine.   Publishing an article is a formidable and potentially rewarding marketing activity, yet  all too many successful article authors fail to participate much, or at all, in the process during the time period following after publication. Consequently, such authors end up missing out on their article’s  most powerful benefits, an omission that serves to  hinder not only the business success of their article but ...

17
Sep

Acing Media Interviews

By Henry Stimpson APR Published in Henry Stimpson’s PR and Marketing Tips When a reporter interviews you or your spokesperson as an expert, he or she isn’t going to ask trick questions. The reporter is simply looking to an expert to help illuminate a complex issue—and to fill out the story with some lively quotes. Most reporters are smart, ask good questions and write reasonably accurate stories. Your job ...

14
Sep

Print is Dead, YouTube Rules, and Mobile is a Rocket! Trends from Content Marketing World 2012 Applied to Thoughtleading

By Carl Friesen CMC   Business professional firms that want to demonstrate thought leadership need to be aware of the rapidly-evolving set of tools and techniques for presenting their ideas. Here is some of what I learned at the leading global event of its kind, Content Marketing World, 5-7 September 2012 in Columbus OH. Content Marketing: How Can it Help? To begin with, what is “content marketing”? The answer was ...

13
Sep

Maximizing the Power of Your Published Articles

By Madeline Vellturo Published in IndUS Business Journal.  In today’s business world, the use of published articles as a form of marketing has become an often relied-upon technique. But simply publishing an article and letting the chips fall where they may is not necessarily the most effective strategy. It is just as important for any author to understand how valuable a published article can actually be, especially AFTER it has been ...