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    Risk-Free Technology: How Small to Medium Businesses Can Stem Huge Losses From Poorly Performing IT Systems by: Charles L. Nault

    IT has now reached “utility” status everywhere, at least from an expectation standpoint. Just as the utility of electricity is required to power our lights and equipment, and oil or gas insures our heat in the winter, a firm’s network infrastructure MUST be always in place to maintain its Internet access, computerization, phone system and a host of other mission-critical applications.

    Contrary to days passed, companies can no longer function without these. Their customers, employees and vendors expect business networks to be fully functional, expeditious, security protected and accessible around the clock.

    This book addresses the implications of failing to insure that all your IT functions are “utility-status,” and tells non-technical executives what needs to be done from a managerial perspective to achieve true utility status, as well as how to pro-actively monitor such functions to make sudden catastrophes a thing of the past. The book will provide case studies of companies who have lost money and business because they failed to heed this message.


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    Shut Up and Say Something: Business Communication Strategies to Overcome Challenges and Influence Listeners by: Karen Friedman

    For business people looking to get results and up their income, this book divulges no-nonsense strategies that can turn anyone into a powerful speaker who can overcome challenges and influence the right listeners.
    • Provides hands-on, easy-to-use tools to help anyone improve their business communication skills

    • Contains original heartwarming stories, examples, and lessons learned from the author’s 20-year career in television news, a run for political office, and advising some of the nation’s biggest companies

    • Every chapter contains topical session examples, stories, “Coaching Notes,” “Quick Fixes,” and subject-related quotes

    • The index helps readers easily locate specific topics and references to key terms


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    Simple Solutions: How “Enterprise Project Management”Supported Harvard Pilgrim Health Care’s Journey from Near Collapse to #1 by: Lisa DiTullio

    In Simple Solutions: How “Enterprise Project Management”Supported Harvard Pilgrim Health Care’s Journey from Near Collapse to #1, author Lisa DiTullio, renowned speaker and successful business leader, shares project management practices which supported the Boston-based health insurance company on its path from crisis in 1999 to national acclaim today. In a straightforward style, Lisa shows you how you can successfully introduce project management in any organization. Learn how to “fight for the CAUSE”, using five simple strategies: Communicate, Advocate, Understand, Systemize, and Effect. Lisa highlights easy ways to implement each strategy. She also presents simple practices and shares real-life perspectives from key business stakeholders within Harvard Pilgrim Health Care-all of whom have participated in the company’s amazing success.Lisa’s personal approach to project management is simple yet vital to business success: Serve vanilla. In spite of all the flavors offered, it is still the most popular. Project management does not need to be complex or complicated to support an organization’s business needs. Keeping it simple actually allows companies to develop project management competency that becomes part of the organizational culture over time. Lisa believes project management tools should support project delivery processes in their simplest form and should be enhanced only when needed. Because team dynamics are a key influence on project success, finding a way to better manage group challenges from a management and communications perspective improves the team’s internal dynamics as well as group performance. Simple Solutions is a must for anyone who strives to transform their organization for success.


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    Six Sizzling Markets: How to Profit from Investing in Brazil, Russia, India, China, South Korea, and Mexico by: Pran Tiku

    In Six Sizzling Markets, seasoned financial veteran Pran Tiku lays out a detailed and balanced case for investing in the emerging economics of Brazil, Russia, India, China (BRIC), South Korea, and Mexico. Along the way, he analyzes each nation’s investment opportunities on the basis of eight tenets and takes a detailed look at the most lucrative industries within those countries. Filled with in-depth insights and expert advice, Six Sizzling Markets can help you profit from promising emerging world markets.


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    Speak Like a CEO: Secrets for Commanding Attention and Getting Results by: Suzanne Bates

    An award-winning news anchor presents methods for better communication in any business environment

    During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates:

    • Reveals the secrets for communicating in any situation
    • Describes simple techniques for acing speeches, presentations, media interviews, Q&A sessions, business meetings, and more
    • Outlines self-improvement plans that can easily be customized to your needs
    • Shares secrets from top leaders, including Mario Cuomo’s technique for overcoming stage fright and Colin Powell’s secret for projecting authenticity


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    Stop Speaking for Free! the Ultimate Guide to Making Money with Webinars by: Lee B. Salz, Jenny L. Hamby,

    The right to free speech was never meant to prohibit experts from generating income through speaking. Yet, many speakers seem to interpret “free speech” as a mandate to give away their specialized expertise for free, with exposure as their only compensation. And, exposure doesn’t pay the bills. Stop Speaking For Free! The Ultimate Guide to Making Money with Webinarspositions you to get paid for your expertise by delivering attendee-funded webinars. Your presentation may be virtual, but the dollars are real!

    You will discover:

    • Three criteria to guide you in the selection of your most saleable content … what people will readily pay to learn from you
    • Three types of prospective registrants … how to engage each of them effectively and at the right time
    • A specialized copywriting methodology designed to drive registrations for attendee-funded webinars
    • Free and low-cost marketing strategies to creatively reach your prospects … beyond your database
    • Due diligence guidelines that help you choose the right webinar back-office company for your needs

    “I saw an opportunity to reach new audiences using webinars, but I refused to give my expertise away for free. Stop Speaking for Free! helped me create a brand-new (and quite lucrative) revenue stream. You can do it too … this book is a must-have for every speaker, consultant, and trainer!” -Sam Richter, Author of the award-winning book Take the Cold Out of Cold Calling

    Stop Speaking for Free! teaches you everything you need to know to succeed with attendee-funded webinars. I’ve used these principles myself … and they work!” -Patricia Fripp, Past National Speakers Association President, Author of Get What You Want! and Make It, So You Don’t Have to Fake It!

    Lee B. Salz is the recognized authority on attendee-funded webinars. He has helped hundreds of speakers, trainers, and consultants stop giving their content away for free and make money delivering attendee-funded webinars. Lee launched Business Expert Webinars as a means to connect speakers virtual audiences … and with real dollars.

    Jenny L. Hamby is a Certified Guerrilla Marketer and creator of How to Successfully Market Seminars and Workshops specializing in promoting in-person and virtual training seminars. She helps speakers, trainers, consultants, and coaches grow their businesses through direct-response and Internet advertising campaigns.

    * Included with the purchase of the book is unlimited access to the Webinar Resource Center, a comprehensive online library of tools, white papers, and worksheets to successfully guide your webinar journey.


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    The Arch & The Path: The Life of Leading Greatly by: Michael Shenkman

    The Arch and the Path: The Life of Leading Greatly Verdana is not your usual book on leadership: it depicts the arduous and joyful path leaders must take in order to guide succesful organizations. Great leaders of successful organizations, according to Shenkman, open people´s lives to more expansive and encompassing possibilities. Creative leading requires a commitment. It is not a commitment everyone will make. And once made, the commitment brings with it special demands. The life of leading is a response to those demands. If leaders are to sustain their efforts in their chosen role, learning the disciplines and practices of the life of leading is essential. As a mentor to leaders of successful organizations of all types, Shenkmanhas helped many aspiring exceutives to lead greatly. The Arch and the Path summarizes and crystalizes the many experiences those executives have had in becoming great leaders. According to Charles E. Hoffman, CEO and President of Covad Communications, Inc.,for leaders who aspire not only to success, but to affect people´s lives in important ways, “this book is essential reading.”


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    The Art of Authenticity: Tools to Become an Authentic Leader and Your Best Self by: Karissa Thacker

    Leverage your authentic self into a valuable leadership strategy

    The Art of Authenticity is a guide to becoming a better leader by achieving your best self. All people bring different sides of themselves to various situations. This book will show you how to broaden and deepen your effectiveness by presenting the most appropriate side of yourself. Dr. Karissa Thacker is the management psychologist called on by over two hundred Fortune 500 companies to work with high potential leaders. This book provides you with her expert guidance, based on validated psychological research and artful application of psychological principles to actual business situations, to help you become an authentic leader. You’ll learn how to lead through reflection, action, and conscious choice, and how to maintain your guiding principles while effectively leading your team. By replacing habitual reactions with authentic ones, you’ll find that you’re modeling good behavior and effective decision-making—and that authenticity is contagious. This guide equips you with the tools and skills you need to be the catalyst of positive change your organization needs.

    How do you remain authentic while being an effective leader? This book argues that the question isn’t a duality. Authenticity is the best way to lead, and the only way to maintain sustainable success as an organization. This insightful guide shows you how to find your authentic self, and leverage that into an effective, executable leadership strategy.

    • Become authentic in a way that befits your values
    • Show loyalty, honesty, ethics, and consideration
    • Maintain authenticity in leadership roles
    • Make conscious choices instead of blind reactions

    Some are born to lead, other must be taught, but all leaders must work to retain their own values and basic sense of self. A simple pause can mean the difference between a knee-jerk reaction and an authentic decision, and the effects ripple throughout your organization. The Art of Authenticity is your guidebook to finding the true authentic leader within, and leading from the inside out for the long haul.


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    The Chemistry of Strategy: Strategic Planning for the Not-Yet-Fortune 500 by: John W. Myrna

    This book offers readers something they can’t find in today’s most popular business books: a practical, tested perspective and strategic planning process that works for the legions of companies that don’t have the resources of an Apple, GE, or P&G. Readers will gain a deep understanding of what strategy and strategic planning is; why it’s critical to their organization and their own success; and how to create, implement and sustain a strategy that literally turns vision into reality.

    Executive teams are searching for the magic elixir of success. The appeal of such alchemical magic is obvious. If a company’s managers do just this one simple thing, or follow this simple, easy plan, they too can enjoy profit margins and stock prices just like the “it” company of the moment.

    The process of successfully growing an organization is like mixing chemicals together to create a reaction. Ask the typical executive to name the most valuable tool in the process of creating a chemical reaction, and they’ll offer such answers as the quantity of certain chemicals, the quality of the lab facility, the combination of two or more elements and so on. That’s because we tend to be so rooted in tactical thinking that we miss the larger equation.

    The reality is that the most important tool in creating the desired chemical reaction – or growing a company – is the formula that describes its “big picture” results.

    The primary formula for strategy is simple enough:

    (What + Why + How) → The Future
    What do we want the company to look like in the future?
    Why do we want to look like that?
    How do we get there?
    (What + Why + How) = Strategy

    This strategic planning approach derives from the author’s own alchemist-like professional search to find the magic formula for transforming the value of companies.


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    The Emerging Markets Handbook: An analysis of the investment potential in 18 key emerging market economies by: Pran Tiku

    FINDING TOMORROW’S MARKETS FIRST Tomorrow’s booming economies are today’s emerging markets. Overlooked by most investors, these markets offer serious opportunities for those prepared to move ahead of the crowd and take their investing off the beaten path. If you’re an investor unafraid of the unfamiliar and looking to carve out extraordinary opportunities in new markets, this book should be your starting point. THE EMERGING MARKETS HANDBOOK provides investors with a highly detailed examination of 18 countries that could host the stock market stars of the future – from Chile and China to Thailand and Turkey. At its heart is an analysis of the 18 economies’ strength and potential for growth. This assessment is based on the ten crucial drivers of growth, including demographics, business conditions, capital markets and more. Following exhaustive research into the numbers behind each of these drivers, Pran Tiku is able to draw on a wealth of data from respected sources to form conclusions about the current position and future prospects of each market. He illustrates this data with explanatory charts and tables, allowing readers to trace recent trends and compare this to where the countries stand now. Providing a groundbreaking ranking of all emerging markets, the author goes on to sort them into standouts, in-betweeners and strugglers. This means you can truly see which markets offer the most commanding opportunities, which have room for development and which currently present a poorer investment case. Finally, the HANDBOOK concludes with a look at investment vehicles that can be used to access emerging market investments and a survey of the industries and companies that are likely to be the primary players within these 18 economies in the future. THE EMERGING MARKETS HANDBOOK is your indispensable guide to finding the future’s hottest markets. No investor can afford to be left behind.


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    The Expert’s Edge by: Ken Lizotte

    You’ve seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the “thoughtleaders,” the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media.

    Sound bite needed for what’s happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman!

    What about you? Who seeks you out for opinions for trends in your specialty? Are you merely an expert in your field or are you the expert? Do you dream of attaining higher levels of business fame and fortune? Is there a way to make that happen?

    The answer is Yes-if you’ve got The Expert’s Edge.

    An action-ready program of proven success strategies, this easy-to-follow game plan can turn any level of entrepreneur into the must-have expert that prospects and media seek out before all others. You raise your profile, expand demand for your services, and increase your profits. Just follow the “Five Pillars of Thoughtleading”:

    1. Publish articles and books
    2. Speak regularly to groups and companies
    3. Inspire with “fresh” thinking
    4. Attract ongoing media attention
    5. Leverage the Internet creatively

    Used together, these Five Pillars offer an unbeatable strategy for positioning your business as the only one to call. Prospects and clients will think only of you when your service or product is needed. Your competitors are left struggling to catch up.

    No matter what you do-entrepreneur, intrapreneur, consultant, manager or specialist-The Expert’s Edgewill elevate you to an enviable status as the go-to-authority in your field.


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    The Fame Game by: Carl Friesen

    The Fame Game: You’ve been tasked with establishing your firm as THE expert in a particular professional service, facility type, or geographic location. Where do you begin? Begin with The Fame Game: Crafting the Expert. Written by PR expert Carl Friesen and published by SMPS, The Fame Game is a detailed how-to on publishing “expert” articles to gain valuable exposure in your target markets. The Fame Game will show you, step by step, how to develop a plan, choose the right publications, approach editors, get the article written, use published articles to support other marketing efforts, and leverage your new skill for career success.


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    The Influencing Option: The Art of Building a Profit Culture in Business by: Libby Wagner

    Although position power may afford short-term results and compliance, the constant upkeep of such of interactions can be exhausting, not to mention wreak havoc via highly negative impacts on business results in the long-term. Though many books on the market today address leadership techniques, styles and philosophies, none actually help those leaders talk to people via a language and philosophy that works for the long-term.

    The Influencing Option is rooted firmly in values and behavior-based principles of influencing (as opposed to commanding or ordering) which supports integrity and drives commitment. This influencing model offers multiple options so that those who use it are able to gain behavioral commitment without relying on conflict, heavy-handed authority or guilt. Instead, specificity and candor are among its most compelling tools.

    This unique model for leadership communication has proven its ability time and again to develop loyal and lasting followings of participants and practitioners. Libby Wagner runs workshops in companies large and small across the US. Typically, graduates of these courses want to know how they can bring this pragmatic, uplifting model into their current organization.

    And the time is right for such a book! Harvard Business Reviewrecently focused an issue on “rebuilding trust” by exhorting leaders to step up to such critical business challenges as loss of faith in business leaders and gross violations of ethical business conduct. The cry to “lead with integrity” is growing as business searches for ways its leaders can take the high road in managing as they evolve “commitment cultures” that are at once transparent, participatory and sustainable. Influencing as a leadership/management strategy can fill this need.

    The Influencing Option shows how to integrate “influencing training skills” steeped in respect, empathy, specificity and genuineness and thus fill a need unmet by current leadership/management books on the market.


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    The Integration Imperative: Erasing Marketing and Business Development Silos — Once and for All — In Professional Service Firms by: Suzanne C. Lowe

    When it comes to competing effectively, achieving financial success and delivering optimal client service, professional and B2B firms keep looking for the Holy Grail in all the wrong places: “Hire big-time rainmakers!” “Acquire that hot boutique firm!” Pursuing these solutions avoids the real problem: Marketing and selling are disconnected. The real Holy Grail can be found by ensuring that marketing and business development are integrated into every function. The Integration Imperative summarizes three structural and cultural frameworks that professional- and B2B service firms can employ to achieve new effectiveness in marketing and business development, and ultimately, improve the firm’s value to clients. “Lowe has done a great job of capturing the core messages of why and how marketing and business development functions within professional services firms need to be more effectively integrated to drive revenue and market share results.” Russ Molinar, Director, Global Markets, Ernst & Young LLP “Professional service firms tend to look for easy answers to the question of how to get new clients. Suzanne Lowe puts her finger on the biggest and hardest challenges and who shares responsibility for meeting them.” Bill Matassoni, Retired McKinsey Partner and Marketing Director “The Integration Imperative offers a potent cocktail of robust theory, insightful case histories, and lateral thinking―any marketer will find something to chew on here.” Sholto Douglas-Home, Group Marketing Director, Hays Plc “This book will be an instant classic. Thanks to Suzanne Lowe’s insights, we finally have practical guidance on overcoming an essential challenge for professional service firms: how to bridge the divide between marketing and business development functions.” Michael W. McLaughlin, Author, Winning the Professional Services Sale “Professional service firms leave so much money on the table because of the lack of integration between marketing and selling, and this book demonstrates the path to getting it right.” Don Spetner, Executive Vice President and Chief Integration Officer, Korn/Ferry International “An amazing blend of insight and in-depth real world examples. All professional firm marketers and managers should read this book.” David Maister, Author and Consultant “Suzanne Lowe’s depth of knowledge and thoughtful presentation, particularly the case studies, provide hands-on, targeted, and relevant information that helped me to gain some important and actionable insights. This book should be mandated reading for professional service firm marketers and would also be meaningful for marketers in many other sectors.” Barbara Gydé, Executive Director, Marketing and Business Development, Columbia Business School Executive Education “Suzanne Lowe is so qualified to tackle this age-old challenge. She has been studying the role of the CMO in professional service organizations and leading CMO roundtable discussions for nearly 10 years, always with the goal of finding ways to do things differently and to do things better.” Connie Bennett, Retired Senior Vice President Enterprise Customer Management, The McGraw-Hill Companies “Suzanne Lowe makes a compelling argument regarding the often disconnected marketing and sales activities that take place in professional service firms. More importantly, The Integration Imperative offers the insights needed to overcome internal barriers to integration and offers examples of how it can be done.” Paul R. Brown, Executive Vice President, Global Market Development, CDM


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    The Leader’s Edge: Using Personal Branding to Drive Performance and Profit by: Susan Hodgkinson

    The Leader’s Edge is must read for aspiring entrepreneurs and executives. Susan Hodgkinson has
    done what most management consultants and scholars are unable to do. She has written a book
    consistent with the best research on impression management, social networks and executive
    development without the jargon. The Leader’s Edge provides keen insights and actionable
    prescriptions for creating a personal brand. The 5 P’s framework is the most useful I have found for
    analyzing and taking action to maximize how others will value your potential to contribute and be
    willing to invest in it.
    “”Every aspiring professional of color needs to read this book. Susan Hodgkinson writes with
    sensitivity to the challenges racial minorities often face in large corporations. Her advice is part and
    parcel of the tools one needs to be liberated from the self limiting and defensive approaches
    minorities often take to being undervalued in their places of work. This book is about power and
    taking control of one’s own destiny.””
    -David Thomas, Professor of Organization Behavior, Harvard Business School, and Author of
    Breaking Through, The Making of Minority Executives in Corporate America
    “”Sue Hodgkinson is a brilliant executive coach and a vital partner to me in supporting some of my
    most important clients at Genzyme. Sue brings her successful approach forward in The Leader’s
    Edge. She gets to the heart of the matter in a way that few others do, enabling leaders to envision
    and embark upon new pathways to personal excellence.””
    -Joan Wood, Senior Vice President, Leadership and Organization Development,
    Genzyme Corporation
    “”Every leader at every level needs to read this book.””
    -Deborah Merrill-Sands, Dean, Simmons School of Management
    “”Progressing to senior leadership requires a concerted series of adjustments in your leadership
    approach. This book helps you assess all the dimensions of how you lead, as well as the barriers you
    should anticipate as you ascend, and strategies for overcoming them. The personal brand framework
    is practical and following Hodgkinson’s advice will bring quick, high impact results to your work.””
    -James G. Connolly, President, Citizens Financial Group
    “”With the clarity and passion of a true visionary, Sue Hodgkinson delivers a practical and potent
    approach to the phenomenom of ‘personal branding'””.
    -Donna D’Cruz, Founder and CEO of Rasa Music