Suzanne C. Lowe
Suzanne Lowe is the president of Expertise Marketing, LLC. She is an analyst, advisor, writer and speaker on the best practices and emerging strategies in professional services marketing and management.
Her widely disseminated research initiatives on strategic marketing perceptions, practices and performance of professional service firms around the globe contain data from thousands of firms, and are the basis for her books Marketplace Masters: How Professional Service Firms Compete to Win and The Integration Imperative: Erasing Marketing and Business Development Silos — Once and For All — in Professional Service Firms. She also publishes a monthly on-line newsletter, The Marketplace Master™ and blog, The Expertise Marketplace™.
Lowe has written or been quoted in more than 100 articles on the topic of professional services marketing strategy, including the Harvard Business Review, Business Week.com, CMO Magazine, Harvard Management Update, and scores of magazines and journals. She contributed to the second edition of the book Marketing Professional Services, by Kotler, Hayes and Bloom, and she was featured as a thought leader in The Expert’s Edge, by Ken Lizotte and Collapse of Distinction by Scott McKain.
Lowe speaks regularly around the world to leading trade associations, industry groups and in-house firm audiences. Her work has been presented internationally, including at the American Marketing Association’s Frontiers in Service conferences. She facilitates roundtables of Chief Marketing Officers from some of the world’s most prestigious professional service firms. She designs and delivers customized executive education programs in marketing for professional service executives.
She advises the leaders of professional service firms, from small start-up practices to large global organizations.
Lowe co-founded Gulf Coast Works, a Massachusetts nonprofit that helps rebuild communities in coastal Louisiana and Mississippi.