Speak Like a CEO: Secrets for Commanding Attention and Getting Resultsby: Suzanne Bates
An award-winning news anchor presents methods for better communication in any business environment
During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates:
- Reveals the secrets for communicating in any situation
- Describes simple techniques for acing speeches, presentations, media interviews, Q&A sessions, business meetings, and more
- Outlines self-improvement plans that can easily be customized to your needs
- Shares secrets from top leaders, including Mario Cuomo’s technique for overcoming stage fright and Colin Powell’s secret for projecting authenticity
The Chemistry of Strategy: Strategic Planning for the Not-Yet-Fortune 500 by: John W. Myrna
This book offers readers something they can’t find in today’s most popular business books: a practical, tested perspective and strategic planning process that works for the legions of companies that don’t have the resources of an Apple, GE, or P&G. Readers will gain a deep understanding of what strategy and strategic planning is; why it’s critical to their organization and their own success; and how to create, implement and sustain a strategy that literally turns vision into reality.
Executive teams are searching for the magic elixir of success. The appeal of such alchemical magic is obvious. If a company’s managers do just this one simple thing, or follow this simple, easy plan, they too can enjoy profit margins and stock prices just like the “it” company of the moment.
The process of successfully growing an organization is like mixing chemicals together to create a reaction. Ask the typical executive to name the most valuable tool in the process of creating a chemical reaction, and they’ll offer such answers as the quantity of certain chemicals, the quality of the lab facility, the combination of two or more elements and so on. That’s because we tend to be so rooted in tactical thinking that we miss the larger equation.
The reality is that the most important tool in creating the desired chemical reaction – or growing a company – is the formula that describes its “big picture” results.
The primary formula for strategy is simple enough:
(What + Why + How) → The Future
What do we want the company to look like in the future?
Why do we want to look like that?
How do we get there?
(What + Why + How) = Strategy
This strategic planning approach derives from the author’s own alchemist-like professional search to find the magic formula for transforming the value of companies.
Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act! by: Suzanne Bates
“An exciting read, you won’t want to put Motivate Like a CEO down until you’ve mastered all of its secrets!”
Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There
“Motivated leaders are rare, yet everyone seeks to become one. The greatness of this book is that it breaks down the process by giving you the ideas and the tools to motivate and inspire yourself first, and then others second. If you’re in a leadership position or hoping to get to the next level, make the decision to buy this book, study this book, and put it into practice.”
-Jeffrey Gitomer, author of The Little Red Book of Selling
The most successful leaders seem to possess a remarkable gift for inspiring and motivating people. They are not only hard workers who possess great business minds; they rally others to drive forward with a powerful, common vision. Motivate Like a CEO demonstrates how leaders at every level can develop this skill and use it to bring their teams together around a common purpose.
In this follow-up to her bestselling Speak Like a CEO, Suzanne Bates explains how you can become a powerful force of influence within your organization and position your company for greatness. You’ll learn how to translate simple, effective concepts into brilliant execution; get people working together on the highest priorities; and align warring factions to channel energy into the efforts that make your company profitable.
Inside, you’ll discover secrets to generate excitement all the way down the line to achieve superior results. Real-world stories of leaders who have transformed their organizations will inspire you to move your own organization to a position of strength. And, you’ll find helpful, easy-to-follow advice on how to communicate in a way that inspires people to act.
Motivate Like a CEO teaches you how to:
- Inspire people to embrace and share your vision
- Speak with energy and confidence in tough situations
- Turn challenges into opportunities
- Get your team engaged, in the loop, and tracking real results
- Make time in your schedule for sharing your message of motivation throughout your company
Even a well-positioned, strategically sound company will fail if its messages and focus are not clear. Successful leaders must be able to move the strategic plan from words on paper into the hearts and minds of the people who make it happen.
Motivate Like a CEO can help you significantly improve bottom line results, create a happier, more unified team of people, and allow you to leave a legacy of leadership.
Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader by: Suzanne Bates
Ride your personal brand to the highest level in your field!
”A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.”
―DONNY DEUTSCH, television host and Chairman, Deutsch Inc.
“Discover Your CEO Brand is an exploration into the art and science, heart and soul, and woof and warp of leadership. The examples are compelling, the reasoning impeccable, and the motivation irresistible.”
―ALAN WEISS, Ph.D., author of Million Dollar Consulting and The Consulting Bible
“I believe strongly that you cannot become a leader in an organization that operates in contrast to your personal values. With the advice provided in Suzanne’s book, I am confident readers will find the match that works best for them.”
―JONATHAN RECKFORD, CEO, Habitat for Humanity International
“Whether you are already a famous CEO with a well-established brand or just starting to craft that brand and its impact, this book is an excellent resource and guide. Suzanne Bates motivates all CEOs to develop their personal brand and clearly shows how to do it.”
―MARSHA FIRESTONE, Ph.D., founder and President, Women Presidents’ Organization
“Discover Your CEO Brand is a terrific read that sets out a powerful and compelling roadmap for becoming an effective leader. Filled with engaging examples, it is the quintessential guide to building your personal brand.”
―ANDREW SOBEL, author of All for One and Clients for Life
About the Book
Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company.
What did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company.
Discover Your CEO Brand provides the insight, knowledge, and tools you need to discover your own personal CEO style and then develop it into a powerful presence that extends beyond your typical spheres of influence. Bates walks you through the process step by step, teaching you ways to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs.
No two sets of values, principles, vision, and skills―the foundation of every successful CEO brand―are alike. Whether you’re a CEO, team leader, or entrepreneur, you need to discover who you are as a leader, what you believe, and how that defines you. It’s not as apparent as you may think. Applying her years of expertise, Bates takes you deep below the surface to find the powerful leadership brand inside you, so you can:
- Connect with key audiences
- Elevate your leader profile
- Attract and retain the best talent
- Create business opportunities
- Shape a high-performance culture
- Drive long-term value within your company
It’s not about crafting a leadership style out of thin air in order to influence people and “get ahead.” It’s about discovering your own personal leadership style. It’s about connecting with others authentically. It’s about instituting change that benefits the company and the people in it.
You’re about to head down a road to dramatically improving your organization, your career, and your life. Take your first steps with Suzanne Bates and the proven methods she outlines in Discover Your CEO Brand.
ACT Now or Fail! Become an A.C.E. and Lead the Way! by: Christopher Whipple
This book reveals a new concept that all great leaders have utilized but few if any have recognized: By presenting followers with a goal that offers a better future, thereby eliminating fears or major concerns, the leader creates an environment where teamwork naturally thrives, making extremely difficult objectives obtainable. This motivates followers, eliminating the need to utilize critical resources for motivation, and creating an efficiency that no supervision could ever achieve. Once followers start working as a team for the good of the organization, improvements naturally follow, especially in quality. Until now, definitions for quality have been vague and unhelpful at guiding organizations on where to improve. The new definition for quality introduced in this book will assist leaders in any organization to clarify exactly what quality is for that organization, making it possible for each worker to improve their products and services with each action taken. The benefits gained will improve employee and customer satisfaction to previously unheard-of levels. A clarification of how feelings impact overall results will change how future employees and organizations behave, creating an environment that is highly sustainable. Chris Whipple, president of Advanced Corporate Teams, provides training to develop Advanced Corporate Executives (A.C.E.). With over 20 years of management experience and a desire to share best practices, he set out to document a clear process for implementing goals. His research uncovered several missing details that the quality gurus never discovered. This book fills in the gap. He is a graduate of Johnson & Wales University in business management and can be contacted via the Advanced Corporate Teams website: www.advancedcorporateteams.com.
The Expert’s Edge by: Ken Lizotte
You’ve seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the “thoughtleaders,” the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media.
Sound bite needed for what’s happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman!
What about you? Who seeks you out for opinions for trends in your specialty? Are you merely an expert in your field or are you the expert? Do you dream of attaining higher levels of business fame and fortune? Is there a way to make that happen?
The answer is Yes-if you’ve got The Expert’s Edge.
An action-ready program of proven success strategies, this easy-to-follow game plan can turn any level of entrepreneur into the must-have expert that prospects and media seek out before all others. You raise your profile, expand demand for your services, and increase your profits. Just follow the “Five Pillars of Thoughtleading”:
1. Publish articles and books
2. Speak regularly to groups and companies
3. Inspire with “fresh” thinking
4. Attract ongoing media attention
5. Leverage the Internet creatively
Used together, these Five Pillars offer an unbeatable strategy for positioning your business as the only one to call. Prospects and clients will think only of you when your service or product is needed. Your competitors are left struggling to catch up.
No matter what you do-entrepreneur, intrapreneur, consultant, manager or specialist-The Expert’s Edgewill elevate you to an enviable status as the go-to-authority in your field.