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    Susan Hodgkinson

ISBN: 978-0595359899

The Leader’s Edge: Using Personal Branding to Drive Performance and Profit

by: Susan Hodgkinson

The Leader’s Edge is must read for aspiring entrepreneurs and executives. Susan Hodgkinson has
done what most management consultants and scholars are unable to do. She has written a book
consistent with the best research on impression management, social networks and executive
development without the jargon. The Leader’s Edge provides keen insights and actionable
prescriptions for creating a personal brand. The 5 P’s framework is the most useful I have found for
analyzing and taking action to maximize how others will value your potential to contribute and be
willing to invest in it.
“”Every aspiring professional of color needs to read this book. Susan Hodgkinson writes with
sensitivity to the challenges racial minorities often face in large corporations. Her advice is part and
parcel of the tools one needs to be liberated from the self limiting and defensive approaches
minorities often take to being undervalued in their places of work. This book is about power and
taking control of one’s own destiny.””
-David Thomas, Professor of Organization Behavior, Harvard Business School, and Author of
Breaking Through, The Making of Minority Executives in Corporate America
“”Sue Hodgkinson is a brilliant executive coach and a vital partner to me in supporting some of my
most important clients at Genzyme. Sue brings her successful approach forward in The Leader’s
Edge. She gets to the heart of the matter in a way that few others do, enabling leaders to envision
and embark upon new pathways to personal excellence.””
-Joan Wood, Senior Vice President, Leadership and Organization Development,
Genzyme Corporation
“”Every leader at every level needs to read this book.””
-Deborah Merrill-Sands, Dean, Simmons School of Management
“”Progressing to senior leadership requires a concerted series of adjustments in your leadership
approach. This book helps you assess all the dimensions of how you lead, as well as the barriers you
should anticipate as you ascend, and strategies for overcoming them. The personal brand framework
is practical and following Hodgkinson’s advice will bring quick, high impact results to your work.””
-James G. Connolly, President, Citizens Financial Group
“”With the clarity and passion of a true visionary, Sue Hodgkinson delivers a practical and potent
approach to the phenomenom of ‘personal branding'””.
-Donna D’Cruz, Founder and CEO of Rasa Music


Meet the Author
Susan Hodgkinson , a national expert in the field of personal and leadership brand management, is Principal of The Personal Brand Company. She is an award-winning executive coach, leadership development expert, and keynote speaker. She is a competitive triathlete and lives with her family in Massachusetts.
Books of Susan Hodgkinson
About This Book

ISBN: 978-0595359899
Publisher: iUniverse, Inc.
Publish Date: 2005
Page Count: 146

“The Leader’s Edge: Using Personal Branding to Drive Performance and Profit”

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