Book Promotion

Our book promotion “campaigns” are unique. For one thing, they emphasize your business more than book sales. For another, they in some ways never end. A business book needs to promote your expertise, skill set, business value, and unique selling proposition. That means traditional tactics aimed only at selling copies of your book such as book signings at bookstores and independent book reviews are of lesser import.

Instead you want to get the word out to business prospects who will regard you as worth doing business with because you are the leading practitioner in your field. Thus thoughtleading tactics such as publishing article-excerpts of your book in business publications, gifting books to clients, word-of-mouth referral sources, vendors and prospects, “eblasting” promos to your network of contacts and speaking to target market groups make the most sense. Read on!

Our Book Promotion Programs

A business book needs to promote your expertise, your skill set, your unique business value, and your unique selling proposition. It does not need to sell a million copies!

Thus emersongroup’s book promotion “campaigns” are unorthodox. They emphasize your business more than book sales and they extend far beyond a limited attempt to sell books. Since marketing and selling is an ongoing necessity for any business, your book promotion therefore should literally never end.

Instead we help you get the word out to business prospects who will regard you as worth doing business with because you are the leading practitioner in your field, bar none. Thoughtleading tactics that will advance that mission include:

  1. publishing article-excerpts of your book in relevant business and industry publications;
  2. gifting books to your clients, your word-of-mouth referral sources, your vendors, your prospects, your colleagues;
  3. sending pointed eblasts about your book to your e-list subscribers and social media contacts;
  4. speaking to targeted audiences at business events and conferences;
  5. getting interviewed by the media on topics you cover in your book;
  6. conducting an “Amazon Best-Seller Campaign” for the purpose of, yes, selling more copies of your book but, just as importantly, to expand the number of business contacts who know about both your book and your business;
  7. developing an ever-growing list of testimonials to your book on Amazon;
  8. integrating your book into your ongoing marketing & selling efforts;
  9. utilizing your credibility as an author to enhance your website, speaker introduction, elevator pitch, CV, referral system & word of mouth, marketing collateral.

By viewing book promotion as a very powerful extension of your normal business development program, your book will deliver you substantially increased visibility and new business, a far more valuable prize than traditional attempts to merely “sell more books.”

We can help you promote your book so it leverages your business! Contact us today.

Dr. Karissa Thacker No avatar Management Psychologist
" I have found working with Ken and ​his ​team to be a true partnership. Emerson worked to help me reach my goal as if it were one of their own business goals.​ ​ They have been ​invaluable to me in navigating the ​book ​publishing process ​such that ​we were ​ultimately ​successful ​at​ landing a deal with Jossey Bass. "

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John Guaspari No avatar Employee Engagement Expert
" The Emerson team has been first-rate on all counts. As a result of the excellent work done by Ken and Elena, I had a choice of three publishers for my latest book. This gave me the luxury of choosing the one that was best-aligned with my goals and gave me the strongest sense that I would be a true partner to them as opposed to “yet another author. "

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Jim Edholm No avatar President - BBI Benefits, Inc.
" Visibility solves TONS of problems for us. The more we’re seen, the more believable we are. The more we’re seen, the greater credibility we have. The more we’re seen, the LESS we need to pursue them and the MORE they pursue us… it eliminates or reduces sales resistance... "

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Shelley Hall No avatar Principal & Managing Director - Catalytic Management
" Ken, without your support and expert advice, Catalytic Management would not have achieved such terrific growth. Every article solidified our reputation, garnered national speaking opportunities or generated leads. Credibility is everything to a consulting firm and your work to establish me as a thought leader has been invaluable. Not only is your support indispensible to our marketing efforts but you make it fun and painless. "

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Jay W. Vogt No avatar Founder - Peoplesworth
" Ken Lizotte and emerson consulting group have helped to keep my consulting practice healthy for the last several years...I’ve since recommended Ken and his team with enthusiasm to many colleagues who have asked me – How did you do this? "

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Karen Friedman No avatar President - Karen Friedman Enterprises, Inc.
" Thank you so much for your wisdom, insight and support during this process of seeking a publisher. Without your guidance, I would never have sealed the deal! Not only did you negotiate well on my behalf, but you understood the value of finding the right partner who would be the best fit for my long term goals. I couldn’t have done it without you. "

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Lewis Green No avatar Founder/CEO - L&G Business Solutions
" I hired Ken Lizotte to represent me and find a publisher for my fifth book “How to Grow a Business by Putting People First” (originally published as “Lead with Your Heart”). Ken came highly recommended by others who had hired him to help with their publishing and thought leader efforts. Although this was my fifth book and I had once earned a living as a free-lance writer, Ken’s sage advice made both my book and magazine articles better before he found a publishing outlet for them. If you strive to be a thought leader, I highly recommend you to hire Ken and his team. "

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Michael Shenkman, PhD No avatar Founder, President - Arch of Leadership, Professional Mentoring
" I have worked with Ken for nearly a decade. He is, without a doubt, my strategist in chief for my marketing communications strategy. I can’t count the number of ways he has opened my thinking to new approaches, new technologies and media for publishing, promotion and customer service. He does it all with modesty, which I really appreciate. I know when we meet or talk that something good, interesting, thoughtful and productive will ensue. Even though I am located in New Mexico, 2,500 miles away, his service is not in the least diminished. He is worth every penny I have spent with him and his team. Thanks, Ken. "

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Jim Mooradian No avatar Jim Mooradian and Associates, Inc.
" Publishing articles and getting quoted in the media are excellent for credibility. They are an important part of the process for landing new business. Ken’s team has helped us make this happen. "

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Steve Gareau No avatar Author - Building your Bridge to Sales $ucess
" I would never hesitate in recommending emerson consulting group inc. The staff is so attentive and responsive...Ken once said to me, "You’re a lot like me." I take that as an honor, to be in his company. I highly recommend Ken and his company and its excellent services. "

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Our Team
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Ken Lizotte CMC
Chief Imaginative Officer (CIO)
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Kate Victory Hannisian
Chief Editor
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Henry Stimpson APR
PR Czar
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Keith Long
Ghostwriter Supreme
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Elena Petricone
Deputy Imaginative Officer
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The Dog
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Nike The Cat
Social Media Expurrt