Every day of every work week, your business needs to keep winning new customers, holding on to current ones, winning back old ones and effectively driving sales campaigns and revenue goals. Beating out the competition is part of it and continuously offering high value is all of it.
By Carl Friesen
For well over a century, most people have gotten their information through advertising-supported media. Early newspapers carried advertising mixed in with editorial copy. Magazines continued the trend, so that many of today’s fashion titles carry more ads than copy. Network television and broadcast radio were and are provided free to users – along with the advertising payload that made it all possible.
By Ken Lizotte
It’s a big job getting published. You’ve got to conceive the idea, locate an appropriate publication, buttonhole editors and make your pitch. And when an editor finally tells you, “Go ahead,” you’ve got to write the damn thing! By the time it’s all over you’ve achieved lots of little victories and a larger sense of satisfaction and accomplishment.
By Amanda Miller
Publishing an article is a formidable and potentially rewarding marketing activity, yet all too many successful article authors fail to participate much, or at all, in the process during the time period following after publication.
By Michaela St. Onge
Lately, it seems that not a day passes without a mention—be it positive or negative—of social media causing some kind of stir in the business world. With easy access to everything from Twitter and Facebook to Linked In and Plaxo literally at the fingertips of people around the world, it’s absolutely no wonder so many businesspeople have taken the plunge into the world of social media for business development purposes.
By Henry Stimpson
When I read many press releases, I’m convinced that the writer is in the wrong business. He or she shoulda been a sausage maker. The baloney is piled high from start to finish.
By Henry Stimpson
When a reporter interviews you or your spokesperson as an expert, he or she isn’t going to ask trick questions. The reporter is simply looking to an expert to help illuminate a complex issue—and to fill out the story with some lively quotes.
By Carl Friesen
Business professional firms that want to demonstrate thought leadership need to be aware of the rapidly-evolving set of tools and techniques for presenting their ideas. Here is some of what I learned at the leading global event of its kind, Content Marketing World, 5-7 September 2012 in Columbus OH.
By Madeline Vellturo
In today’s business world, the use of published articles as a form of marketing has become an often relied-upon technique. But simply publishing an article and letting the chips fall where they may is not necessarily the most effective strategy. It is just as important for any author to understand how valuable a published article can actually be, especially AFTER it has been published.
By Jia-Ling Loo
During his early years of heading emerson consulting group inc., many of Ken Lizotte’s (CIO) clients came his way with the unrealistic expectation that publishing articles and books regularly would automatically expand their clientele and boost revenue. However, Ken learned early on that this assumption was, generally speaking, a false one. In reality, few of his newly published clients actually got approached as a clearly direct result of their new media attention