emerson consulting

Giving Them What They Want: How to Write a Book Proposal and Win a Publisher’s Heart

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By Margaret Gormley

Unfortunately, many aspiring authors of nonfiction books are clueless when it comes to the actual how-to of getting a book published. A prospective would-be writer assumes that a book must be written before it can be published, and therefore composes his or her entire book before even thinking of approaching a publisher.

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It’s About the AIL: To Get Articles Published, Start with an "Article Ideas List"

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By Vanessa Kitchen

Many would-be article authors labor under the misconception that the way to see your article in print is to: first write the article, next send it off to one or more editors, and, last, wait with baited breath for your article to either be accepted or rejected.

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My Nemesis No More

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By Ken Lizotte

Every year, he would beat me. I didn’t even know his name, or even that he existed at all, and he certainly didn’t know me. Yet over the years I began to recognize his name above mine on the list of finish times for Concord’s annual 4th of July 5-mile Minuteman Classic. He was always 2, 3 or 4 minutes ahead of me even in years when I thought I had run especially well. Rennie Slater, my nemesis… grrrr.

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Writing Effectively by Doing LESS: A Simple 5-Step Plan of Action

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By Tijana Salaj

It’s not easy to write an article or a book especially if you usually sit in front of computer for a long time without any ideas or inspiration. That’s why, for most people it takes too much thinking to come up with an effective article. But whether you are a blogger, a business expert or an article marketer, you need to write effective articles quickly.

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Breaking the Rut Cycle: Innovate Your Thoughtleading By Capitalizing On Opportunity

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By Katie Barton

Is your business stuck in a rut? If so, you need to recognize that opportunities to succeed present themselves every day. But if you’re not paying attention or willing to go outside our comfort zones, they will go unrealized. Instead, you can break this “rut cycle” by highlighting the importance of being open when it comes to business strategy and thoughtleading.

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Getting the Most Bang for Your PR Buck With an Outsourced Pro

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By Henry Stimpson

Just about every company, large or small, whether a software firm, money manager, manufacturer, insurer, consultant, hospital or zoo, wants to get more coverage in the news media as part of its marketing plan. Having your organization’s products, services and people featured in relevant media builds credibility and works hand-in-glove with other marketing efforts.

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The Profitable Nonprofit: a Collegiate Perspective on Building the Social Enterprise to Move the World

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By Ryan Tan

On January 12, 2010, a 7.0-magnitude earthquake ripped through the heart of Port-au-Prince, Haiti. Already the poorest state in the Western Hemisphere, the disaster took 230,000 lives, rendered 2 million homeless, and cost 14 billion dollars in economic damage. Port-au-Prince was leveled to the ground, with a sixth of government dead and nearly all infrastructure destroyed.

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