Successfully Build Your Business Network with “Eblasts”
On September 13, 2012 | 0 Comments |

During a business meeting, one common thing easily noticed is the plentiful exchange of business cards. It’s, after all, a good way to keep in touch with other business people and thus build your own business network. But this desirable scenario is not always the case…

To Build Your Business, Speak to Groups!
On September 11, 2012 | 0 Comments |

By Ken Lizotte

Smart consultants well understand the value of relationship-building in developing and keeping new business. What better vehicle for relationship-building than an event at which lots of high-level business prospects will show up in one place to listen to you?

Successfully Promoting a Book: Lessons Learned from Authors Who Have Been There
On September 11, 2012 | 0 Comments |

By Giles Pettingell

In terms of book promotion, there is no singular path to success. There are innumerable methods that exist to promote books, and exactly zero that can guarantee absolute success. In a business of seeming uncertainty, two nuggets of advice are generally agreed upon: don’t expect anything from your publisher, and don’t expect sales without tireless self-promotion.

The Real Value of Publishing a Book
On September 11, 2012 | 0 Comments |

Most of us can’t help but wonder what it’s like to publish a book. When we meet someone who has published, there’s an aura about them, an admiration for having taken the time to write (much less publish!) an entire book. The questions are unavoidable: What does it take to publish a book?

Developing and Marketing Your Consulting Firm: Answering Four Questions Will Ensure Your Success
On September 10, 2012 | 0 Comments |

By Ken Lizotte, CMC

If you are just launching a consulting practice, thinking of doing so, or have been in business for a while but client projects are stagnant, it pays to evaluate your chosen approaches to practice management and consider less orthodox strategies so as to ramp things up.

How to Guarantee Your Press Releases Will Be Used and Read
On September 10, 2012 | 0 Comments |

By Henry Stimpson

Press releases, also called news releases, are the workhorses of public relations. Editors, however, receive buckets of them every day and use only a small percentage. How can you make sure that your release has the best odds of getting used?

Gaffes, Faux Pas and Awkward Moments: Tips for Successful Emailing in the Workplace
On September 7, 2012 | 0 Comments |

By Lauren Fleming

No longer beholden to the Pony Express or pneumatic tubes, today’s communiqués are zipped off like magic at the click of a button, reaching their destinations in seconds. But with this new medium also comes a whole new set of rules—and a whole new set of problems. How do you send effective e-mails, for example, and how do you recover from e-mistakes?

Grow Your E-List from Public Speaking and Create “Business Friendships”
On August 29, 2012 | 0 Comments |

By Ken Lizotte

Public speaking is a potent business development vehicle. It’s a chance for people to meet you, get to know your expertise and your product and your business. Who knows who might be in your audience that’s a perfect fit for what you have to sell?