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In terms of book promotion, there is no singular path to success. There are innumerable methods that exist to promote books, and exactly zero that can guarantee absolute success. In a business of seeming uncertainty, two nuggets of advice are generally agreed upon: don’t expect anything from your publisher, and don’t expect sales without tireless self-promotion. This survey compiles information provided by more than 20 authors, publishers, and book promoters.
Books By Our Client"s Thoughtleader
Ken and emerson consulting brought me results when I came to them seeking help with getting my book idea published. They guided me through the book proposal stage, “shopped” my proposal to interested publishers, obtained official interest from a number of publishers, then negotiated the terms of my contract so that I could obtain the very best deal. All in all, they brought my dreams of a book to fruition. I recommend Ken and emerson heartily to anyone who has similar dreams of becoming an author.
I have found working with Ken and his team to be a true partnership. Emerson worked to help me reach my goal as if it were one of their own business goals. They take the success of their clients seriously. Ken and Elena listen carefully to your goal, then help you break it down into steps. They have been invaluable to me in navigating the book publishing process such that we were ultimately successful at landing a deal with Jossey Bass.
Does Ken walk on water? I don’t know because I haven’t gone to the pool with him yet. But he is a miracle man. Within 3 weeks of signing up Ken landed me a column with Forbes. Booyah. Beyond the results, the process was a pleasure. I explained exactly what I wanted to do and achieve. Ken spent time asking questions and making sure he really understood me, what I was about and what I wanted to do. Then he went for it. He didn’t waste time or effort.
My company has worked with emerson consulting for many years to raise our thoughtleading profile. Ken and his team have landed multiple book contracts with a major publisher (McGraw-Hill), conducted book promotion campaigns, positioned articles in top publications, developed speaking opportunities and gotten us interviewed, among many other things. Emerson consulting is an ideal collaborator that brings skill and experience to every aspect of a project. emersongroup’s expertise and hard work have had a positive effect on my business.
Ken and emerson consulting have been wonderful to work with. Not only did they help me land my first major book deal with McGraw-Hill, they supported me before, during and after the process. Hiring Ken was the best investment I made in my business in 2011. I highly recommend you consider hiring emerson consulting and I know I will work with them again.
I have worked with emersongroup for many years, employing them to help me publish articles in major business and industry publications and guiding me through the publication of my first book. Ken’s firm has also set up speaking engagements for me as well as media opportunities. I would recommend emerson consulting to anyone wishing to jump start life as a true business “thoughtleader
I feel very good to have received four publisher offers. You know publishers very well and how to deal with them. And you know what to put in a book proposal. I appreciate your insights about why some publishers accepted our book and others did not. You do a great job getting first time authors without an established platform published.
It has been a pleasure working with Ken and the emerson consulting group team! After working closely with me to develop an outstanding book proposal, I received three strong offers from publishers, and was able to pick the one that I felt was the best fit. It was a highly collaborative process, and I was incredibly impressed with the communication, the dedication, and the enthusiasm with which Ken and his team approached their work. If you are an author or a business owner with expertise to share, Ken is the best person to help you develop into a true thoughtleader.
I have always enjoyed working with emerson consulting on various projects. I have found them very helpful, proactive, and always available as needed. They have brought us many media opportunities over the years which has allowed me to establish experience working with the press or other outlets. I now have many direct relationships with the media and have created an extensive portfolio of recognition. They have always been great to work with and they appreciate how to balance our needs for public relations efforts with our daily work.
As a result of our engagement of emerson consulting group, our firm has grown considerably. The team of Ken Lizotte and Henry Stimpson has benefited us enormously.
Publishing articles and getting quoted in the media are excellent for credibility. They are an important part of the process for landing new business. Ken’s team has helped us make this happen.
I have worked with Ken for nearly a decade. He is, without a doubt, my strategist in chief for my marketing communications strategy. I can’t count the number of ways he has opened my thinking to new approaches, new technologies and media for publishing, promotion and customer service. He does it all with modesty, which I really appreciate. I know when we meet or talk that something good, interesting, thoughtful and productive will ensue. Even though I am located in New Mexico, 2,500 miles away, his service is not in the least diminished. He is worth every penny I have spent with him and his team. Thanks, Ken.
I hired Ken Lizotte to represent me and find a publisher for my fifth book “How to Grow a Business by Putting People First” (originally published as “Lead with Your Heart”). Ken came highly recommended by others who had hired him to help with their publishing and thought leader efforts. Although this was my fifth book and I had once earned a living as a free-lance writer, Ken’s sage advice made both my book and magazine articles better before he found a publishing outlet for them. If you strive to be a thought leader, I highly recommend you to hire Ken and his team.
Thank you so much for your wisdom, insight and support during this process of seeking a publisher. Without your guidance, I would never have sealed the deal! From the early stages of advice to the excellent direction provided by your editor, we put together a solid proposal that positioned me as a thought leader and generated interest as well as praise from numerous publishers. Not only did you negotiate well on my behalf, but you understood the value of finding the right partner who would be the best fit for my long term goals. I couldn’t have done it without you.
Ken Lizotte and his company emerson consulting group have helped to keep my consulting practice healthy for the last several years, thanks to such actions as: Helping me write and publish articles regularly (in print and web venues) that I use daily in marketing my practice. Supporting me in creating a regular e-newsletter that my clients love (the single smartest marketing move I’ve ever made.) Finding me a publisher so that I could publish my first book… and dream about publishing more! Therefore I’ve since recommended Ken and his team with enthusiasm to many colleagues who have asked me – How did you do this?
Ken, without your support and expert advice, Catalytic Management would not have achieved such terrific growth. Every article solidified our reputation, garnered national speaking opportunities or generated leads. Credibility is everything to a consulting firm and your work to establish me as a thought leader has been invaluable. Not only is your support indispensible to our marketing efforts but you make it fun and painless. Looking forward to a long partnership and hopefully that book you keep insisting that I write!
Visibility solves TONS of problems for us. The more we’re seen, the more believable we are. The more we’re seen, the greater credibility we have. The more we’re seen, the LESS we need to pursue them and the MORE they pursue us… it eliminates or reduces sales resistance. We’ve been two years in the emerson fold, and we began with articles – they got more than 15 placed in the first year, all in prestigious national or regional journals. Then we moved on to PR, and we continue to get regular mention in appropriate venues. Now we’re expanding into radio and speaking venues. The results are good, and so’s the value.