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    Frank Hone


Why Healthcare Matters

by: Frank Hone

“Why Healthcare Matters, How Business Leaders Can Drive Transformational Change” , is a practical guide to help influential business executives and leaders address a major crisis of our time – healthcare. Frank Hone, a healthcare consumerism advocate and practitioner, takes a big picture look at what’s wrong with healthcare in the U.S. and provides a set of practical, market-based strategies and solutions. The core idea of Why Healthcare Matters is that the solution lies in personal responsibility and employer engagement. And the heart of the book is a seven-step plan of action to drive substantial change in healthcare in your company.


Meet the Author
As VP, Engagement at Healthx, Frank Hone leads the engagement area, helps customers develop effective consumer business models and designs plans that drive engagement and improve outcomes. Healthx digital engagement solutions are designed to meet the varied needs and opportunities of a diverse customer base of healthcare payers, with an array of business objectives. Frank’s engagement thought leadership stems from his career of experience in consumer and healthcare marketing. Recently, he served as Chief Engagement Officer at Healthcentric Partners, Inc., a firm uniquely focused on engagement strategy and marketing consulting for employee health and well-being improvement. Frank was formerly Director of Sustainable Engagement at Healthways where he led initiatives to elevate engagement and give it stronger contextual focus and strategic framework. He served as the organization’s thought leader and worked across the enterprise and with a variety of customers. His 2008 book, Why Healthcare Matters, How Business Leaders Can Drive Transformational Change, was written as an Employer’s Guide to Healthcare Consumerism, and offers a blueprint for healthcare organizations seeking to adopt a consumer-centric mindset. His prior career experience in consumer and healthcare advertising and marketing at several NY ad agencies, including 12 years at Ogilvy Healthworld, one of the leading global healthcare advertising and marketing agencies, where he served as Executive VP of the Global Business Group, and a member of the Board of Directors. He was responsible for defining and driving organizational strategy, new business planning, service expansion and internal cohesion across 55 network offices in 36 countries. He was an innovator and thought leader in the area of direct-to-consumer (DTC) advertising of prescription drugs at Medicus Consumer/DMB&B and Rubin-Ehrenthal, both NY-based ad agencies. He held account management responsibilities for leading clients on national and global accounts. Frank also ran a new product marketing consulting firm and gained consumer packaged goods advertising in his early years in advertising. He studied with W. Edwards Deming in a seminar course during business school and applies Deming’s principles of quality and process improvement to engagement strategy. A magna cum laude graduate from Boston College with a BA in Economics and Communications, he earned his MBA at Columbia Business School.
Books of Frank Hone
About This Book

Publisher: HRD Press, Inc.
Publish Date: 2009
Page Count: 801

“Why Healthcare Matters”

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