The Expert’s Edge by: Ken Lizotte
You’ve seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the “thoughtleaders,” the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media.
Sound bite needed for what’s happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman!
What about you? Who seeks you out for opinions for trends in your specialty? Are you merely an expert in your field or are you the expert? Do you dream of attaining higher levels of business fame and fortune? Is there a way to make that happen?
The answer is Yes-if you’ve got The Expert’s Edge.
An action-ready program of proven success strategies, this easy-to-follow game plan can turn any level of entrepreneur into the must-have expert that prospects and media seek out before all others. You raise your profile, expand demand for your services, and increase your profits. Just follow the “Five Pillars of Thoughtleading”:
1. Publish articles and books
2. Speak regularly to groups and companies
3. Inspire with “fresh” thinking
4. Attract ongoing media attention
5. Leverage the Internet creatively
Used together, these Five Pillars offer an unbeatable strategy for positioning your business as the only one to call. Prospects and clients will think only of you when your service or product is needed. Your competitors are left struggling to catch up.
No matter what you do-entrepreneur, intrapreneur, consultant, manager or specialist-The Expert’s Edgewill elevate you to an enviable status as the go-to-authority in your field.
Leading the High Energy Culture: What the Best CEOs Do to Create an Atmosphere Where Employees Flourish by: David Casullo
Praise for Leading the High-Energy Culture
“If you’re looking for a step-by-step guide on how to become a high-energy leader, you’ve found it here!”
–Tom Croston, Vice President/General Manager of Corporate Shared Services, Gap, Inc.
“Whether its business, sports, or even parenting, successful leaders share one thing in common–high energy! David is right; it can be developed. I find it unique for someone to identify the truly key elements of leadership. David has done this in a way that fosters success in these endeavors as well as those of family, church, and community.”
–Pat Williams, Senior Vice President, Orlando Magic, and author of Leadership Excellence
“Jack Welch identified ‘energy’ as one of the critical characteristics he looked for in effective leaders but never talked about how they develop it. David Casullo’s book provides the road map for how to harness your own energy while energizing those around you. Every leader can increase their effectiveness by implementing the ideas he presents.”
–Patrick M. Wright, William J. Conaty GE Professor of Strategic Human Resources in the ILR School (Industrial and Labor Relations), Cornell University
Leaders and managers today are experiencing an “energy crisis” resulting from the failure to engage and inspire their people. Yet, a handful of leaders have found an endless supply of energy to fuel their organizations. They’re the ones who attract the top talent, the most loyal customers, and the public’s imagination. They’re leaders like Zappos’s Tony Hsieh and the late Steve Jobs, who’ve built cultures energized at every level to innovate, grow, and succeed. Leading the High-Energy Culture: What the Best CEOs Do to Create an Atmosphere Where Employees Flourish is the handbook to powering this kind of workplace with the energy that your workforce already possesses.
A change this big starts at the top. David Casullo, a leadership authority and strategic consultant to businesses large and small, explains the steps for establishing an authentic leadership presence based on your powerful personal truths. Then he shares the secrets for how to communicate your vision in order to create a sense of purpose throughout your organization and beyond, thereby spreading excitement to consumers, investors, and the media. Using his own experience, research, and demonstrated results from the leadership development program that he developed while helping transform Raymour & Flanigan from a small regional company to a billion-dollar furniture retail giant, Casullo outlines the specific steps that let you discover and unlock the latent energy in your team.
Casullo organizes these practices into 10 simple principles, each illustrated and reinforced with firsthand client interviews; real-world examples from businesses such as Ford, FedEx, and GE; and thought-provoking interactive exercises. These principles illuminate the path to creating real employee engagement by giving you an actionable model to:
- Learn what matters to your organization and its people, and align your leadership strategy with these truths
- Communicate clearly, with purpose and passion, to create a resonant message
- Find the leaders in your workforce who give your organization a competitive advantage
Leading the High-Energy Culture uses methods proven to generate results. Beyond the bottom line, however, it will reignite your own commitment and passion by giving you a fresh perspective on how to become an energized leader of a charged-up organization.
Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader by: Suzanne Bates
Ride your personal brand to the highest level in your field!
”A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.”
―DONNY DEUTSCH, television host and Chairman, Deutsch Inc.
“Discover Your CEO Brand is an exploration into the art and science, heart and soul, and woof and warp of leadership. The examples are compelling, the reasoning impeccable, and the motivation irresistible.”
―ALAN WEISS, Ph.D., author of Million Dollar Consulting and The Consulting Bible
“I believe strongly that you cannot become a leader in an organization that operates in contrast to your personal values. With the advice provided in Suzanne’s book, I am confident readers will find the match that works best for them.”
―JONATHAN RECKFORD, CEO, Habitat for Humanity International
“Whether you are already a famous CEO with a well-established brand or just starting to craft that brand and its impact, this book is an excellent resource and guide. Suzanne Bates motivates all CEOs to develop their personal brand and clearly shows how to do it.”
―MARSHA FIRESTONE, Ph.D., founder and President, Women Presidents’ Organization
“Discover Your CEO Brand is a terrific read that sets out a powerful and compelling roadmap for becoming an effective leader. Filled with engaging examples, it is the quintessential guide to building your personal brand.”
―ANDREW SOBEL, author of All for One and Clients for Life
About the Book
Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company.
What did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company.
Discover Your CEO Brand provides the insight, knowledge, and tools you need to discover your own personal CEO style and then develop it into a powerful presence that extends beyond your typical spheres of influence. Bates walks you through the process step by step, teaching you ways to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs.
No two sets of values, principles, vision, and skills―the foundation of every successful CEO brand―are alike. Whether you’re a CEO, team leader, or entrepreneur, you need to discover who you are as a leader, what you believe, and how that defines you. It’s not as apparent as you may think. Applying her years of expertise, Bates takes you deep below the surface to find the powerful leadership brand inside you, so you can:
- Connect with key audiences
- Elevate your leader profile
- Attract and retain the best talent
- Create business opportunities
- Shape a high-performance culture
- Drive long-term value within your company
It’s not about crafting a leadership style out of thin air in order to influence people and “get ahead.” It’s about discovering your own personal leadership style. It’s about connecting with others authentically. It’s about instituting change that benefits the company and the people in it.
You’re about to head down a road to dramatically improving your organization, your career, and your life. Take your first steps with Suzanne Bates and the proven methods she outlines in Discover Your CEO Brand.
Injured Money: True Story of a Man Who Fought Insurance Companies and Won More Than a Quarter-Million Dollars, and How You Can Too! by: Dan Karr
If you buy insurance, drive a car, ride in a car, ride a bike or walk on roads where cars drive, this book is a must read. Exceptionally different than the books written by attorneys, this book is written by an injured person who recovered more than a quarter-million dollars. Based on a true story, the author takes you through the events immediately following an accident all the way to settling multiple insurance claims and a lawsuit. At every step along the way, there is a clear description of the pitfalls to avoid so that you too can maximize the money you receive.
And for those who haven’t had an accident – this book is a must read because it will give you the insight you need to choose the right auto and medical insurance companies so that you and your family members are protected when an accident occurs. Consumers have no idea what has occurred in the insurance industry over the last two decades. These changes will directly affect whether you will be compensated following an accident. After reading this book, you will be prepared to:
- Calculate the value of your injuries and determine if filing a claim is worth your time and effort.
- Take the four steps to file, negotiate and settle your claim.
- Represent yourself without an attorney to maximize financial gain.
- Hire, compensate and manage an attorney if you choose to do so.
- Know what to say to insurers, and when to say it.
- Know what not to say to insurers.
- Learn how to work with your medical insurer so they don’t cancel coverage.
- Select an auto insurance company that will honor the policy they sell you.
The final two chapters of the book analyze the insurance industry, documenting how insurance companies systematically delay and deny claims. Reading these chapters will create a shocking awareness that consumers are buying a product called insurance, but in fact are spending hard-earned money with companies that no longer honor the insurance contracts they sell. The final chapter lays out a clear plan for what consumers can do to protect them from buying insurance that won’t protect them.
Business Is a Large Target: The Business Owner/CEO’s Complete Guide to Maximizing Results (and Profits) from HR and Employee Benefits by: Jim Edholm
Remember the Lone Ranger? The legendary Masked Man fought evil and stood up for the little guy. But he was generally hated by the authorities. He didn’t fit their mold or play their games. He couldn’t be turned, bribed or stopped … so they treated him as an outlaw. That’s the position of small business owners and executives today. No longer seen as providers of opportunity, creators of jobs, makers of wealth; instead they are seen – at least by most in Washington and many in state capitals – as greedy oppressors of the “working class.” Someone to be jealous of, untrusting of, careful about, watched with a wary eye. And as a business owner or executive, you can either pay attorneys to get you out of the trouble that bureaucrats are just waiting to spring on you – or you can empower your Human Resources person to be the defensive walls in your castle and avoid the trouble in the first place. That one person – generally underappreciated – is the first bulwark of defense against the hostile hoards of bureaucrats eager to plunder your wealth. Jim Edholm is President of BBI Benefits, and he’s been working with entrepreneurial employers for over 30 years. For many of those years, as a group benefits (health, dental, disability, etc.) advisor he primarily focused on helping employers reduce the cost of their benefit programs. But over the last decade he’s seen the ever-encroaching reach of government bureaucracies, and he’s coupled his benefits work with services that empower the employer to help reduce turnover, enhance productivity, and allow the small HR department to have the depth of HR and compliance resources that their much larger competitors have. In this book, Jim reveals his secrets of how that smaller employer (10-150 employees) can fight back and gain the power necessary to prosper.