EM=C²: A New Formula for Enrollment Management

It’s the late summer of 1966 in a small town in upstate New York when the body of eight year old Michael Vogel is found at the bottom of the deep end of the municipal swimming pool four hours after closing.

At first, the townspeople believe the initial reports that it was an accidental drowning, despite the fact that the boy’s body wasn’t discovered when the lifeguards searched the pool earlier in the day after his sister reported him missing. However, when an autopsy reveals an unexpected result, it sets in motion a search for a killer in a town unaccustomed to murder.

The story is told from the perspective of three members of the community: a twelve year old boy with a future he hopes to avoid; a sheriff with a past he wishes to forget; and a forty year old bachelor with a secret he wants desperately to protect. Their stories all come together in a startling and thrilling conclusion that helps to provide a measure of redemption for each of them.

CLICK HERE TO BUY FROM AMAZON

This book offers readers something they can’t find in today’s most popular business books: a practical, tested perspective and strategic planning process that works for the legions of companies that don’t have the resources of an Apple, GE, or P&G. Readers will gain a deep understanding of what strategy and strategic planning is; why it’s critical to their organization and their own success; and how to create, implement and sustain a strategy that literally turns vision into reality.

Executive teams are searching for the magic elixir of success. The appeal of such alchemical magic is obvious. If a company’s managers do just this one simple thing, or follow this simple, easy plan, they too can enjoy profit margins and stock prices just like the “it” company of the moment.

The process of successfully growing an organization is like mixing chemicals together to create a reaction. Ask the typical executive to name the most valuable tool in the process of creating a chemical reaction, and they’ll offer such answers as the quantity of certain chemicals, the quality of the lab facility, the combination of two or more elements and so on. That’s because we tend to be so rooted in tactical thinking that we miss the larger equation.

The reality is that the most important tool in creating the desired chemical reaction – or growing a company – is the formula that describes its “big picture” results.

The primary formula for strategy is simple enough:

(What + Why + How) → The Future
What do we want the company to look like in the future?
Why do we want to look like that?
How do we get there?
(What + Why + How) = Strategy

This strategic planning approach derives from the author’s own alchemist-like professional search to find the magic formula for transforming the value of companies.

CLICK HERE TO BUY FROM AMAZON