Intern

The Myths of Publishing: Why Staying in Touch by E-mail is Crucial to Publishing Success

By Jia-Ling Loo

During his early years of heading emerson consulting group inc., many of Ken Lizotte’s (CIO) clients came his way with the unrealistic expectation that publishing articles and books regularly would automatically expand their clientele and boost revenue. However, Ken learned early on that this assumption was, generally speaking, a false one. In reality, few of his newly published clients actually got approached as a clearly direct result of their new media attention

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Successfully Promoting a Book: Lessons Learned from Authors Who Have Been There

By Giles Pettingell

In terms of book promotion, there is no singular path to success. There are innumerable methods that exist to promote books, and exactly zero that can guarantee absolute success. In a business of seeming uncertainty, two nuggets of advice are generally agreed upon: don’t expect anything from your publisher, and don’t expect sales without tireless self-promotion.

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