By Maggie Sutherland
The days of using door-to-door sales and snail mail newsletters for marketing are permanently futile. Considering that the majority of people in the United States are now plugged in to the Internet, companies and individuals hoping to promote their business interests must now turn to it simply as a chief means for keeping up with competitors. However, to truly succeed in this vast and unknown cyber world, you cannot stop at the bare minimum of Internet use.
By Julie Ellenberger
Because all of us spend so much time on the Internet today when looking for a particular good or service, comprehensive, well-put together websites have become integral to a company’s ability to garner new clients and satisfy current customers with the information and tools that they need and expect.
By Tijana Salaj
It’s not easy to write an article or a book especially if you usually sit in front of computer for a long time without any ideas or inspiration. That’s why, for most people it takes too much thinking to come up with an effective article. But whether you are a blogger, a business expert or an article marketer, you need to write effective articles quickly.
By Katie Barton
Is your business stuck in a rut? If so, you need to recognize that opportunities to succeed present themselves every day. But if you’re not paying attention or willing to go outside our comfort zones, they will go unrealized. Instead, you can break this “rut cycle” by highlighting the importance of being open when it comes to business strategy and thoughtleading.
By Ryan Tan
On January 12, 2010, a 7.0-magnitude earthquake ripped through the heart of Port-au-Prince, Haiti. Already the poorest state in the Western Hemisphere, the disaster took 230,000 lives, rendered 2 million homeless, and cost 14 billion dollars in economic damage. Port-au-Prince was leveled to the ground, with a sixth of government dead and nearly all infrastructure destroyed.
By Steve Yuen
Of the dozens of social networking websites navigated through each day, none of them impact the different quadrants of our lives quite like Facebook. Since its launch in February of 2004 as a social networking site for college students, Facebook has grown into a global phenomenon branching out to users of all ages.
By Amanda Miller
Publishing an article is a formidable and potentially rewarding marketing activity, yet all too many successful article authors fail to participate much, or at all, in the process during the time period following after publication.
By Michaela St. Onge
Lately, it seems that not a day passes without a mention—be it positive or negative—of social media causing some kind of stir in the business world. With easy access to everything from Twitter and Facebook to Linked In and Plaxo literally at the fingertips of people around the world, it’s absolutely no wonder so many businesspeople have taken the plunge into the world of social media for business development purposes.
By Madeline Vellturo
In today’s business world, the use of published articles as a form of marketing has become an often relied-upon technique. But simply publishing an article and letting the chips fall where they may is not necessarily the most effective strategy. It is just as important for any author to understand how valuable a published article can actually be, especially AFTER it has been published.
By Jia-Ling Loo
During his early years of heading emerson consulting group inc., many of Ken Lizotte’s (CIO) clients came his way with the unrealistic expectation that publishing articles and books regularly would automatically expand their clientele and boost revenue. However, Ken learned early on that this assumption was, generally speaking, a false one. In reality, few of his newly published clients actually got approached as a clearly direct result of their new media attention