Insurance Coverage for All — And How Insurers Can Afford to Provide Itby: Maria Thomson
This book presents the results of research on why individual life and health insurers have not been highly successful at selling protection products in the mid-market. The author concludes that the primary impediment to success is the cumbersome new business process, which she considers to be very treatable! She introduces the concept of RAD – Rapid Assessment & Delivery – to dramatically reduce new business costs and the turnaround time from taking an application to delivering a policy. For a preview of the first chapter, look the book up on Google.