Articles

Writing Effectively by Doing LESS: A Simple 5-Step Plan of Action

By Tijana Salaj

It’s not easy to write an article or a book especially if you usually sit in front of computer for a long time without any ideas or inspiration. That’s why, for most people it takes too much thinking to come up with an effective article. But whether you are a blogger, a business expert or an article marketer, you need to write effective articles quickly.

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Breaking the Rut Cycle: Innovate Your Thoughtleading By Capitalizing On Opportunity

By Katie Barton

Is your business stuck in a rut? If so, you need to recognize that opportunities to succeed present themselves every day. But if you’re not paying attention or willing to go outside our comfort zones, they will go unrealized. Instead, you can break this “rut cycle” by highlighting the importance of being open when it comes to business strategy and thoughtleading.

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Getting the Most Bang for Your PR Buck With an Outsourced Pro

By Henry Stimpson

Just about every company, large or small, whether a software firm, money manager, manufacturer, insurer, consultant, hospital or zoo, wants to get more coverage in the news media as part of its marketing plan. Having your organization’s products, services and people featured in relevant media builds credibility and works hand-in-glove with other marketing efforts.

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The Profitable Nonprofit: a Collegiate Perspective on Building the Social Enterprise to Move the World

By Ryan Tan

On January 12, 2010, a 7.0-magnitude earthquake ripped through the heart of Port-au-Prince, Haiti. Already the poorest state in the Western Hemisphere, the disaster took 230,000 lives, rendered 2 million homeless, and cost 14 billion dollars in economic damage. Port-au-Prince was leveled to the ground, with a sixth of government dead and nearly all infrastructure destroyed.

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Your Ideas Can Make You Famous (and Rich)!

By Henry Stimpson

If you want to get rich in professional services—whether your field is finance, law, consulting, marketing, investing, insurance, accounting or whatever—get famous. Do you need to have a megawatt smile full of white teeth, bulging muscles like Schwarzenegger or a glib motor mouth? Nope. Your expertise—your good ideas—can make you famous—a media star recognized for your expertise.

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Fresh vs. Stale Thinking: How Surveys and Research Projects Can Drive Your Sales to the Top

Every day of every work week, your business needs to keep winning new customers, holding on to current ones, winning back old ones and effectively driving sales campaigns and revenue goals. Beating out the competition is part of it and ­continuously offering high value is all of it.

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