Every day of every work week, your business needs to keep winning new customers, holding on to current ones, winning back old ones and effectively driving sales campaigns and revenue goals. Beating out the competition is part of it and continuously offering high value is all of it.
The Fame Game 2.0
By Carl Friesen
BOOKS BY OUR THOUGHTLEADERS Read More »
What Makes a High Performance Organization: Five Validated Factors of Competitive Advantage that Apply Worldwide
By André de Waal
BOOKS BY OUR THOUGHTLEADERS Read More »
By Carl Friesen
For well over a century, most people have gotten their information through advertising-supported media. Early newspapers carried advertising mixed in with editorial copy. Magazines continued the trend, so that many of today’s fashion titles carry more ads than copy. Network television and broadcast radio were and are provided free to users – along with the advertising payload that made it all possible.
Content Marketing Comes into its Own Read More »
By Ken Lizotte
It’s a big job getting published. You’ve got to conceive the idea, locate an appropriate publication, buttonhole editors and make your pitch. And when an editor finally tells you, “Go ahead,” you’ve got to write the damn thing! By the time it’s all over you’ve achieved lots of little victories and a larger sense of satisfaction and accomplishment.
You've Been Published. . .What Next? 6 Tips for Leveraging Your Published Articles Read More »
By Amanda Miller
Publishing an article is a formidable and potentially rewarding marketing activity, yet all too many successful article authors fail to participate much, or at all, in the process during the time period following after publication.
10 Common Mistakes Made by People Who Publish Articles Read More »
By Michaela St. Onge
Lately, it seems that not a day passes without a mention—be it positive or negative—of social media causing some kind of stir in the business world. With easy access to everything from Twitter and Facebook to Linked In and Plaxo literally at the fingertips of people around the world, it’s absolutely no wonder so many businesspeople have taken the plunge into the world of social media for business development purposes.
Is Social Media For Business A Waste Of Time? Read More »
By Henry Stimpson
When I read many press releases, I’m convinced that the writer is in the wrong business. He or she shoulda been a sausage maker. The baloney is piled high from start to finish.
Baloney Belongs in Sandwiches, Not News Releases Read More »
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