Every day of every work week, your business needs to keep winning new customers, holding on to current ones, winning back old ones and effectively driving sales campaigns and revenue goals. Beating out the competition is part of it and continuously offering high value is all of it.
By Michaela St. Onge
Lately, it seems that not a day passes without a mention—be it positive or negative—of social media causing some kind of stir in the business world. With easy access to everything from Twitter and Facebook to Linked In and Plaxo literally at the fingertips of people around the world, it’s absolutely no wonder so many businesspeople have taken the plunge into the world of social media for business development purposes.
By Carl Friesen
Business professional firms that want to demonstrate thought leadership need to be aware of the rapidly-evolving set of tools and techniques for presenting their ideas. Here is some of what I learned at the leading global event of its kind, Content Marketing World, 5-7 September 2012 in Columbus OH.
During a business meeting, one common thing easily noticed is the plentiful exchange of business cards. It’s, after all, a good way to keep in touch with other business people and thus build your own business network. But this desirable scenario is not always the case…
By Ken Lizotte, CMC
If you are just launching a consulting practice, thinking of doing so, or have been in business for a while but client projects are stagnant, it pays to evaluate your chosen approaches to practice management and consider less orthodox strategies so as to ramp things up.
By Lauren Fleming
No longer beholden to the Pony Express or pneumatic tubes, today’s communiqués are zipped off like magic at the click of a button, reaching their destinations in seconds. But with this new medium also comes a whole new set of rules—and a whole new set of problems. How do you send effective e-mails, for example, and how do you recover from e-mistakes?