Carol Bergeron is a consultant, coach, facilitator, speaker, author, and the President of Bergeron Associates™. Carol launched the firm in 1998 after more than fifteen years in senior leadership corporate positions with a focus on human capital management. Today, Carol helps clients achieve their strategic goals by transforming leaders into resilient talent magnets who get business results through organizational effectiveness and talent solutions such as: strategic workforce planning & integration, people succession, leadership development, and change management. She can best be reached by visiting her website at www.bergeronassociates.com.
This book supplies a simple, memorable, and effective formula to solve problematic behaviors in the work environment and life in general. An invaluable guidebook, it will help readers move beyond mediocrity and achieve happier, more successful lives.
This book offers readers something they can’t find in today’s most popular business books: a practical, tested perspective and strategic planning process that works for the legions of companies that don’t have the resources of an Apple, GE, or P&G. Readers will gain a deep understanding of what strategy and strategic planning is; why it’s critical to their organization and their own success; and how to create, implement and sustain a strategy that literally turns vision into reality.
Executive teams are searching for the magic elixir of success. The appeal of such alchemical magic is obvious. If a company’s managers do just this one simple thing, or follow this simple, easy plan, they too can enjoy profit margins and stock prices just like the “it” company of the moment.
The process of successfully growing an organization is like mixing chemicals together to create a reaction. Ask the typical executive to name the most valuable tool in the process of creating a chemical reaction, and they’ll offer such answers as the quantity of certain chemicals, the quality of the lab facility, the combination of two or more elements and so on. That’s because we tend to be so rooted in tactical thinking that we miss the larger equation.
The reality is that the most important tool in creating the desired chemical reaction – or growing a company – is the formula that describes its “big picture” results.
The primary formula for strategy is simple enough:
(What + Why + How) → The Future What do we want the company to look like in the future? Why do we want to look like that? How do we get there? (What + Why + How) = Strategy
This strategic planning approach derives from the author’s own alchemist-like professional search to find the magic formula for transforming the value of companies.
Speakers for business and nonprofit events are sought out every day by meeting planners and program directors. Those who get the call are typically those who fill a specific need and can boast appropriate credentials and experience. The Speaker’s Edge shows you how to land these speaking engagements, especially ones that pay.
This comprehensive book covers all the conventional means for locating and winning speaking engagements as well as clever, innovative tactics practiced by the most successful veteran speakers. You’ll learn how to: Position yourself as the go-to thought leader in your field of expertise; Use effective tools to highlight your speaker value, including videos, speaker sheets, and speaker bureaus; Consider a variety of speaking opportunities, such as serving on panels, hosting events, and participating in webinars; Locate attractive speaking venues, and successfully use the proposal systems such venues require; Consider what volunteering for pro bono gigs offer as venues for practice and visibility; Negotiate great deals, including setting fees, requesting expenses, and offering options to meeting planners; Maximize your speaking experience, including selling products, arranging follow-up gigs, and soliciting referrals.
By employing the recommendations in this book, you will elevate your speaking career and and business to new heights.
IT has now reached “utility” status everywhere, at least from an expectation standpoint. Just as the utility of electricity is required to power our lights and equipment, and oil or gas insures our heat in the winter, a firm’s network infrastructure MUST be always in place to maintain its Internet access, computerization, phone system and a host of other mission-critical applications.
Contrary to days passed, companies can no longer function without these. Their customers, employees and vendors expect business networks to be fully functional, expeditious, security protected and accessible around the clock.
This book addresses the implications of failing to insure that all your IT functions are “utility-status,” and tells non-technical executives what needs to be done from a managerial perspective to achieve true utility status, as well as how to pro-actively monitor such functions to make sudden catastrophes a thing of the past. The book will provide case studies of companies who have lost money and business because they failed to heed this message.