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    Lewis Green

ISBN: 978-1599961200
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How to Grow a Business by Putting People First (AKA Lead With Your Heart)

by: Lewis Green

Stop thinking about profits and start thinking about how to create better experiences. How to Grow a Business by Putting People First, by Lewis Green is about changing the way you do business. It introduces a business model that will result in growth, revenues and profits and a better world in which to do business, work and live. It is written to inspire executives, managers and entrepreneurs to invest in this way of doing business and make it the first step to changing the world we live in. Learn how to meet and exceed other people s wants, needs and desires by creating great experiences for employees, customers sand citizens. Discover how to put people first not profits to create happiness and deliver products and services people want and need at prices that deliver value. How to Grow a Business by Putting People First will shake you up with strategies and ideas that require total commitment from you and everyone in your business. In 11 chapters, the book paints a picture of what happiness is from a business perspective. Topics include: · Measuring business success · Building your business · Building a powerful brand · Strategic plans that work · Sales and marketing that work · Doing the right thing · You can change the world Author Lewis Green knows this business model works. He points to Starbuck s, Hewlett-Packard, Johnson & Johnson, 3M and Wells Fargo as examples of corporation that have implemented many parts of it and are among America s most successful businesses.

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Meet the Author
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Lewis Green
Lewis Green, Founder & Managing Principal of L&G Business Solutions, a marketing and communications firm, brings three decades of business management experience. L&G Business Solutions represents his third company. Additionally, he held management positions with GTE Discovery Publications, Puget Sound Energy and Starbucks Coffee Company. He has been invited to speak to groups large and small about various business practices. Lewis's fifth book is entitled How to Grow a Business by Putting People First. In addition to his business experiences, Lewis is a published author and a former journalist, sports writer and travel writer, and has appeared as a guest on various TV and radio programs. His feature articles have appeared in books, magazines and newspapers throughout North America. He has taught in public schools; lobbied for organizations both in state capitols and in Washington, D.C.; delivered workshops, seminars, and training programs; and made presentations to audiences in colleges, businesses and professional organizations. Lewis also has served as a book editor with a large publisher, an Executive Editor overseeing four magazines, and a newspaper department editor. Lewis served eight years in the U.S. Air Force, where he received the Air Force Commendation Medal.
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About This Book
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ISBN: 978-1599961200
Publisher: HRD Press, Inc.
Publish Date: 2008
Page Count: 224

“How to Grow a Business by Putting People First (AKA Lead With Your Heart)”

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