“Question prevailing ‘wisdom,'” author Ken Lizotte says, “whenever your own experiences and instincts suggest otherwise.”In Beyond Reason, he shows how such counter-wisdom can not only turn out for the best but will often be fully supported by scientific evidence. Citing studies, surveys and other investigations, he plows through sacred cows and popular notions, concluding again and again that going beyond reason may offer the surest path to wished-for results, common sense and peace of mind.Your assumptions about life will never be the same.
By picking up this book by author Ken Lizotte CMC, you’ve made an important career commitment to yourself. You’ve actually decided to take command of your worklife. Whether you’ve been fantasizing about getting promoted, moving laterally to a new department, radically changing your career, quitting your present job and finding a new employer, moving into your first real professional job after graduation, starting a business or consulting practice, choosing gainful employment over “retirement,” getting back into the workforce after a long period away– whatever! Something inside you has begun pushing you in an exciting direction. Armed with this book, you’ll embark on that exciting journey, pick up the pace, make progress, beat the odds and ultimately discover, and attain, your dream career.
You’ve seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the “thoughtleaders,” the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media.
Sound bite needed for what’s happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman!
What about you? Who seeks you out for opinions for trends in your specialty? Are you merely an expert in your field or are you the expert? Do you dream of attaining higher levels of business fame and fortune? Is there a way to make that happen?
The answer is Yes-if you’ve got The Expert’s Edge.
An action-ready program of proven success strategies, this easy-to-follow game plan can turn any level of entrepreneur into the must-have expert that prospects and media seek out before all others. You raise your profile, expand demand for your services, and increase your profits. Just follow the “Five Pillars of Thoughtleading”:
1. Publish articles and books
2. Speak regularly to groups and companies
3. Inspire with “fresh” thinking
4. Attract ongoing media attention
5. Leverage the Internet creatively
Used together, these Five Pillars offer an unbeatable strategy for positioning your business as the only one to call. Prospects and clients will think only of you when your service or product is needed. Your competitors are left struggling to catch up.
No matter what you do-entrepreneur, intrapreneur, consultant, manager or specialist-The Expert’s Edgewill elevate you to an enviable status as the go-to-authority in your field.
Speakers for business and nonprofit events are sought out every day by meeting planners and program directors. Those who get the call are typically those who fill a specific need and can boast appropriate credentials and experience. The Speaker’s Edge shows you how to land these speaking engagements, especially ones that pay.
This comprehensive book covers all the conventional means for locating and winning speaking engagements as well as clever, innovative tactics practiced by the most successful veteran speakers. You’ll learn how to: Position yourself as the go-to thought leader in your field of expertise; Use effective tools to highlight your speaker value, including videos, speaker sheets, and speaker bureaus; Consider a variety of speaking opportunities, such as serving on panels, hosting events, and participating in webinars; Locate attractive speaking venues, and successfully use the proposal systems such venues require; Consider what volunteering for pro bono gigs offer as venues for practice and visibility; Negotiate great deals, including setting fees, requesting expenses, and offering options to meeting planners; Maximize your speaking experience, including selling products, arranging follow-up gigs, and soliciting referrals.
By employing the recommendations in this book, you will elevate your speaking career and and business to new heights.
Today on our little planet, we live in bewildering times. We’re essentially faced with this question: what should we be thinking, saying and doing about the challenges bearing down upon our lives? Answers can be hard to come by. Yet we, the community of Thoreau Farm, believe we have to search for them. So we wondered, if Henry David Thoreau were alive today, what would HE think, what HE say, what would HE do?