Cutting Edge Internet Success: Marketing and Self-Promotion Through Popular Internet Tools
On December 19, 2012 | 0 Comments |

By Maggie Sutherland

The days of using door-to-door sales and snail mail newsletters for marketing are permanently futile. Considering that the majority of people in the United States are now plugged in to the Internet, companies and individuals hoping to promote their business interests must now turn to it simply as a chief means for keeping up with competitors. However, to truly succeed in this vast and unknown cyber world, you cannot stop at the bare minimum of Internet use.

Baloney Belongs in Sandwiches, Not News Releases
On September 18, 2012 | 0 Comments |

By Henry Stimpson

When I read many press releases, I’m convinced that the writer is in the wrong business. He or she shoulda been a sausage maker. The baloney is piled high from start to finish.

Acing Media Interviews
On September 17, 2012 | 0 Comments |

By Henry Stimpson

When a reporter interviews you or your spokesperson as an expert, he or she isn’t going to ask trick questions. The reporter is simply looking to an expert to help illuminate a complex issue—and to fill out the story with some lively quotes.

Developing and Marketing Your Consulting Firm: Answering Four Questions Will Ensure Your Success
On September 10, 2012 | 0 Comments |

By Ken Lizotte, CMC

If you are just launching a consulting practice, thinking of doing so, or have been in business for a while but client projects are stagnant, it pays to evaluate your chosen approaches to practice management and consider less orthodox strategies so as to ramp things up.

How to Guarantee Your Press Releases Will Be Used and Read
On September 10, 2012 | 0 Comments |

By Henry Stimpson

Press releases, also called news releases, are the workhorses of public relations. Editors, however, receive buckets of them every day and use only a small percentage. How can you make sure that your release has the best odds of getting used?

Grow Your E-List from Public Speaking and Create “Business Friendships”
On August 29, 2012 | 0 Comments |

By Ken Lizotte

Public speaking is a potent business development vehicle. It’s a chance for people to meet you, get to know your expertise and your product and your business. Who knows who might be in your audience that’s a perfect fit for what you have to sell?