| amazon_link | https://www.amazon.com/Insurance-Coverage-Insurers-Afford-Provide/dp/1566984181/ref=as_sl_pc_tf_mfw?&linkCode=wey&tag=thoughtleadin-20 |
|---|---|
| media_type | Paperback |
Business & Finance
Insurance Coverage for All — And How Insurers Can Afford to Provide It
This book presents the results of research on why individual life and health insurers have not been highly successful at selling protection products in the mid-market. The author concludes that the primary impediment to success is the cumbersome new business process, which she considers to be very treatable! She introduces the concept of RAD – Rapid Assessment & Delivery – to dramatically reduce new business costs and the turnaround time from taking an application to delivering a policy. For a preview of the first chapter, look the book up on Google.
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