By Steve Markman
Marketing and PR efforts should be in the forefront of your organization, given today’s competitive climate and the uncertain economy. Standing out from the crowd, regardless of your organization’s industry, is a huge challenge. How can you meet this challenge? Become a speaker!
“Ken, thank you for taking the time to write such a valuable guide. Ralph Waldo Emerson would be proud of you!” — Dr. Robert W. Sopo, PhD, CHRP, CMC, President/CEO, RWS Group, Inc. Read more testimonials at Amazon.com
“‘The Expert’s Edge’ should be required reading on every manager’s and executive’s book shelf. By practicing what author Ken Lizotte calls ‘thoughtleading actions,’ your competition will fade away. Take a good look at this book. Then do what it says!” — Florence Stone, Editorial Director, American Management Association Read more testimonials at Amazon.com
“Want to be the leader in your field? Read this book. Highlight important passages. Make notes in the margin on how you will apply its many valuable ideas. Read it now. Reread it in 18 months. Keep it on your desk. Refer to it often. You can’t be seen as an expert without it.” — […]
I attended one of Ken Lizotte’s talks and his advice seemed solid. I then purchased a copy of his book. What a great investment, and what a great motivator! The book clearly explains how publishing articles could help me grow my consulting practice. In addition, Mr. Lizotte’s book gave me some excellent ideas about: (a) […]
In an era where the proliferation of media outlets has created legions of “15 minutes of fame” authorities on a wide range of topics, Ken Lizotte’s The Expert’s Edge is a welcome tonic. -Frank Hone Read the full testimonial at Amazon.com
By Lauren Fleming
There’s a secret about being a speaker—anyone can do it. You don’t have to be Oprah or Warren Buffet to stand in front of an audience and have a message. Anyone with something to say can be a speaker, and with that, gain the publicity, credibility and buzz that comes with it.
By Ken Lizotte
To the un-initiated, the concept of transforming oneself into the leading thinker in your field might seem rather overwhelming. Others worry that they may have too few “original” thoughts. Yet creative thinking can be catalyzed and nurtured.
By Elena Petricone
Typically consisting of a PowerPoint presentation with synchronized audio, slidecasts don’t consume much time or energy, yet can be an appealing alternative if you’re intimidated or overwhelmed by the prospect of creating a video or other daunting technological creation.
By Ken Lizotte
Have you ever thought about or noticed a competitor utilizing “thoughtleading” as a business development strategy? Positioning yourself and your firm as leading-edge thinkers in your field involves publishing articles and books, speaking regularly to professional groups, getting yourself noticed by the media and surveying your target market in order to produce research data that only you possess.