In an era where the proliferation of media outlets has created legions of “15 minutes of fame” authorities on a wide range of topics, Ken
October 8, 2012
No Comments
What's the Best Way to Let People Know You're an Expert? Speak!
By Lauren Fleming
There’s a secret about being a speaker—anyone can do it. You don’t have to be Oprah or Warren Buffet to stand in
October 3, 2012
No Comments
Developing Creative, Original Thoughtleading Ideas
By Ken Lizotte
To the un-initiated, the concept of transforming oneself into the leading thinker in your field might seem rather overwhelming. Others worry that
October 1, 2012
No Comments
Cast Away: Incorporating Slidecasts into Your Online Presence Can Distinguish Your Business from Competitors
By Elena Petricone
Typically consisting of a PowerPoint presentation with synchronized audio, slidecasts don’t consume much time or energy, yet can be an appealing alternative
October 1, 2012
No Comments
Can Becoming a “Thoughtleader” Actually Make You More Money? Attempts to Quantify Its ROI Say YES
By Ken Lizotte
Have you ever thought about or noticed a competitor utilizing “thoughtleading” as a business development strategy? Positioning yourself and your firm as
September 27, 2012
No Comments
Articles are Great Marketing Tools: How to Write Your Article and Get It Published
By Henry Stimpson
Writing articles for magazines, newspapers and Web sites is one of the best ways you can promote your services and products in
September 27, 2012
No Comments
Giving Them What They Want: How to Write a Book Proposal and Win a Publisher’s Heart
By Margaret Gormley
Unfortunately, many aspiring authors of nonfiction books are clueless when it comes to the actual how-to of getting a book published. A
September 27, 2012
No Comments
It’s About the AIL: To Get Articles Published, Start with an "Article Ideas List"
By Vanessa Kitchen
Many would-be article authors labor under the misconception that the way to see your article in print is to: first write the
September 27, 2012
No Comments
My Nemesis No More
By Ken Lizotte
Every year, he would beat me. I didn’t even know his name, or even that he existed at all, and he certainly
September 25, 2012
No Comments