thoughtleading

Cutting Edge Internet Success: Marketing and Self-Promotion Through Popular Internet Tools

By Maggie Sutherland

The days of using door-to-door sales and snail mail newsletters for marketing are permanently futile. Considering that the majority of people in the United States are now plugged in to the Internet, companies and individuals hoping to promote their business interests must now turn to it simply as a chief means for keeping up with competitors. However, to truly succeed in this vast and unknown cyber world, you cannot stop at the bare minimum of Internet use.

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Cast Away: Incorporating Slidecasts into Your Online Presence Can Distinguish Your Business from Competitors

By Elena Petricone

Typically consisting of a PowerPoint presentation with synchronized audio, slidecasts don’t consume much time or energy, yet can be an appealing alternative if you’re intimidated or overwhelmed by the prospect of creating a video or other daunting technological creation.

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Can Becoming a “Thoughtleader” Actually Make You More Money? Attempts to Quantify Its ROI Say YES

By Ken Lizotte

Have you ever thought about or noticed a competitor utilizing “thoughtleading” as a business development strategy? Positioning yourself and your firm as leading-edge thinkers in your field involves publishing articles and books, speaking regularly to professional groups, getting yourself noticed by the media and surveying your target market in order to produce research data that only you possess.

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Breaking the Rut Cycle: Innovate Your Thoughtleading By Capitalizing On Opportunity

By Katie Barton

Is your business stuck in a rut? If so, you need to recognize that opportunities to succeed present themselves every day. But if you’re not paying attention or willing to go outside our comfort zones, they will go unrealized. Instead, you can break this “rut cycle” by highlighting the importance of being open when it comes to business strategy and thoughtleading.

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The Profitable Nonprofit: a Collegiate Perspective on Building the Social Enterprise to Move the World

By Ryan Tan

On January 12, 2010, a 7.0-magnitude earthquake ripped through the heart of Port-au-Prince, Haiti. Already the poorest state in the Western Hemisphere, the disaster took 230,000 lives, rendered 2 million homeless, and cost 14 billion dollars in economic damage. Port-au-Prince was leveled to the ground, with a sixth of government dead and nearly all infrastructure destroyed.

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