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Posts Tagged ‘Carl Friesen’

18
Sep

Content Marketing Comes into its Own

By Carl Friesen CMC Published in CEO Refresher   "It’s the end of the world as we know it, and I feel fine..." –R.E.M. For well over a century, most people have gotten their information through advertising-supported media. Early newspapers carried advertising mixed in with editorial copy. Magazines continued the trend, so that many of today’s fashion titles carry more ads than copy. Network television and broadcast radio were and are provided free ...