Articles & Eblasts
BOOKS BY OUR THOUGHTLEADERS
On September 19, 2012 | 0 Comments |

The Fame Game 2.0

By Carl Friesen

BOOKS BY OUR THOUGHTLEADERS
On September 19, 2012 | 0 Comments |

What Makes a High Performance Organization: Five Validated Factors of Competitive Advantage that Apply Worldwide

By André de Waal

Content Marketing Comes into its Own
On September 18, 2012 | 0 Comments |

By Carl Friesen

For well over a century, most people have gotten their information through advertising-supported media. Early newspapers carried advertising mixed in with editorial copy. Magazines continued the trend, so that many of today’s fashion titles carry more ads than copy. Network television and broadcast radio were and are provided free to users – along with the advertising payload that made it all possible.

No image You've Been Published. . .What Next? 6 Tips for Leveraging Your Published Articles
On September 18, 2012 | 0 Comments |

By Ken Lizotte

It’s a big job getting published. You’ve got to conceive the idea, locate an appropriate publication, buttonhole editors and make your pitch. And when an editor finally tells you, “Go ahead,” you’ve got to write the damn thing! By the time it’s all over you’ve achieved lots of little victories and a larger sense of satisfaction and accomplishment.

10 Common Mistakes Made by People Who Publish Articles
On September 18, 2012 | 0 Comments |

By Amanda Miller

Publishing an article is a formidable and potentially rewarding marketing activity, yet all too many successful article authors fail to participate much, or at all, in the process during the time period following after publication.

Is Social Media For Business A Waste Of Time?
On September 18, 2012 | 0 Comments |

By Michaela St. Onge

Lately, it seems that not a day passes without a mention—be it positive or negative—of social media causing some kind of stir in the business world. With easy access to everything from Twitter and Facebook to Linked In and Plaxo literally at the fingertips of people around the world, it’s absolutely no wonder so many businesspeople have taken the plunge into the world of social media for business development purposes.

Baloney Belongs in Sandwiches, Not News Releases
On September 18, 2012 | 0 Comments |

By Henry Stimpson

When I read many press releases, I’m convinced that the writer is in the wrong business. He or she shoulda been a sausage maker. The baloney is piled high from start to finish.

THOUGHTLEADER ALERT!
On September 18, 2012 | 0 Comments |

Stewart Foley Quoted in Best’s Review

Acing Media Interviews
On September 17, 2012 | 0 Comments |

By Henry Stimpson

When a reporter interviews you or your spokesperson as an expert, he or she isn’t going to ask trick questions. The reporter is simply looking to an expert to help illuminate a complex issue—and to fill out the story with some lively quotes.

No image
On September 17, 2012 | 0 Comments |

emerson consulting is an ideal collaborator that brings skill and experience to every aspect of a project. emersongroup’s expertise and hard work have had a positive effect on my business. Suzanne Bates CEO Bates Communications