You’ve seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the “thoughtleaders,” the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media.
Sound bite needed for what’s happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman!
What about you? Who seeks you out for opinions for trends in your specialty? Are you merely an expert in your field or are you the expert? Do you dream of attaining higher levels of business fame and fortune? Is there a way to make that happen?
The answer is Yes-if you’ve got The Expert’s Edge.
An action-ready program of proven success strategies, this easy-to-follow game plan can turn any level of entrepreneur into the must-have expert that prospects and media seek out before all others. You raise your profile, expand demand for your services, and increase your profits. Just follow the “Five Pillars of Thoughtleading”:
1. Publish articles and books
2. Speak regularly to groups and companies
3. Inspire with “fresh” thinking
4. Attract ongoing media attention
5. Leverage the Internet creatively
Used together, these Five Pillars offer an unbeatable strategy for positioning your business as the only one to call. Prospects and clients will think only of you when your service or product is needed. Your competitors are left struggling to catch up.
No matter what you do-entrepreneur, intrapreneur, consultant, manager or specialist-The Expert’s Edgewill elevate you to an enviable status as the go-to-authority in your field.
Speakers for business and nonprofit events are sought out every day by meeting planners and program directors. Those who get the call are typically those who fill a specific need and can boast appropriate credentials and experience. The Speaker’s Edge shows you how to land these speaking engagements, especially ones that pay.
This comprehensive book covers all the conventional means for locating and winning speaking engagements as well as clever, innovative tactics practiced by the most successful veteran speakers. You’ll learn how to: Position yourself as the go-to thought leader in your field of expertise; Use effective tools to highlight your speaker value, including videos, speaker sheets, and speaker bureaus; Consider a variety of speaking opportunities, such as serving on panels, hosting events, and participating in webinars; Locate attractive speaking venues, and successfully use the proposal systems such venues require; Consider what volunteering for pro bono gigs offer as venues for practice and visibility; Negotiate great deals, including setting fees, requesting expenses, and offering options to meeting planners; Maximize your speaking experience, including selling products, arranging follow-up gigs, and soliciting referrals.
By employing the recommendations in this book, you will elevate your speaking career and and business to new heights.