BOOKS BY OUR THOUGHTLEADERS
What Makes a High Performance Organization: Five Validated Factors of Competitive Advantage that Apply Worldwide
By André de Waal
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Articles
Content Marketing Comes into its Own
By Carl Friesen
For well over a century, most people have gotten their information through advertising-supported media. Early newspapers carried advertising mixed in with editorial copy. Magazines continued the trend, so that many of today’s fashion titles carry more ads than copy. Network television and broadcast radio were and are provided free to users – along with the advertising payload that made it all possible.
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You've Been Published. . .What Next? 6 Tips for Leveraging Your Published Articles
By Ken Lizotte
It’s a big job getting published. You’ve got to conceive the idea, locate an appropriate publication, buttonhole editors and make your pitch. And when an editor finally tells you, “Go ahead,” you’ve got to write the damn thing! By the time it’s all over you’ve achieved lots of little victories and a larger sense of satisfaction and accomplishment.
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10 Common Mistakes Made by People Who Publish Articles
By Amanda Miller
Publishing an article is a formidable and potentially rewarding marketing activity, yet all too many successful article authors fail to participate much, or at all, in the process during the time period following after publication.
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Is Social Media For Business A Waste Of Time?
By Michaela St. Onge
Lately, it seems that not a day passes without a mention—be it positive or negative—of social media causing some kind of stir in the business world. With easy access to everything from Twitter and Facebook to Linked In and Plaxo literally at the fingertips of people around the world, it’s absolutely no wonder so many businesspeople have taken the plunge into the world of social media for business development purposes.
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Baloney Belongs in Sandwiches, Not News Releases
By Henry Stimpson
When I read many press releases, I’m convinced that the writer is in the wrong business. He or she shoulda been a sausage maker. The baloney is piled high from start to finish.
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Acing Media Interviews
By Henry Stimpson
When a reporter interviews you or your spokesperson as an expert, he or she isn’t going to ask trick questions. The reporter is simply looking to an expert to help illuminate a complex issue—and to fill out the story with some lively quotes.
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Print is Dead, YouTube Rules, and Mobile is a Rocket! Trends from Content Marketing World 2012 Applied to Thoughtleading
By Carl Friesen
Business professional firms that want to demonstrate thought leadership need to be aware of the rapidly-evolving set of tools and techniques for presenting their ideas. Here is some of what I learned at the leading global event of its kind, Content Marketing World, 5-7 September 2012 in Columbus OH.