By Henry Stimpson
When a reporter interviews you or your spokesperson as an expert, he or she isn’t going to ask trick questions. The reporter is simply looking to an expert to help illuminate a complex issue—and to fill out the story with some lively quotes.
Acing Media Interviews Read More »
My company has worked with emerson consulting for many years to raise our thoughtleading profile. Ken and his team have landed multiple book contracts with a major publisher (McGraw-Hill), conducted book promotion campaigns, positioned articles in top publications, developed speaking opportunities and gotten us interviewed, among many other things. Suzanne Bates CEO Bates Communications
By Carl Friesen
Business professional firms that want to demonstrate thought leadership need to be aware of the rapidly-evolving set of tools and techniques for presenting their ideas. Here is some of what I learned at the leading global event of its kind, Content Marketing World, 5-7 September 2012 in Columbus OH.
By Madeline Vellturo
In today’s business world, the use of published articles as a form of marketing has become an often relied-upon technique. But simply publishing an article and letting the chips fall where they may is not necessarily the most effective strategy. It is just as important for any author to understand how valuable a published article can actually be, especially AFTER it has been published.
Maximizing the Power of Your Published Articles Read More »
By Jia-Ling Loo
During his early years of heading emerson consulting group inc., many of Ken Lizotte’s (CIO) clients came his way with the unrealistic expectation that publishing articles and books regularly would automatically expand their clientele and boost revenue. However, Ken learned early on that this assumption was, generally speaking, a false one. In reality, few of his newly published clients actually got approached as a clearly direct result of their new media attention
The Myths of Publishing: Why Staying in Touch by E-mail is Crucial to Publishing Success Read More »
During a business meeting, one common thing easily noticed is the plentiful exchange of business cards. It’s, after all, a good way to keep in touch with other business people and thus build your own business network. But this desirable scenario is not always the case…
Successfully Build Your Business Network with “Eblasts” Read More »
By Ken Lizotte
Smart consultants well understand the value of relationship-building in developing and keeping new business. What better vehicle for relationship-building than an event at which lots of high-level business prospects will show up in one place to listen to you?
To Build Your Business, Speak to Groups! Read More »
By Giles Pettingell
In terms of book promotion, there is no singular path to success. There are innumerable methods that exist to promote books, and exactly zero that can guarantee absolute success. In a business of seeming uncertainty, two nuggets of advice are generally agreed upon: don’t expect anything from your publisher, and don’t expect sales without tireless self-promotion.
Successfully Promoting a Book: Lessons Learned from Authors Who Have Been There Read More »
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