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		<title>Articles are Great Marketing Tools:  How to Write Your Article and Get It Published</title>
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		<dc:creator><![CDATA[Lucy Gilbert]]></dc:creator>
		<pubDate>Thu, 27 Sep 2012 19:55:50 +0000</pubDate>
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					<description><![CDATA[By Henry Stimpson

Writing articles for magazines, newspapers and Web sites is one of the best ways you can promote your services and products in a B2B context. Articles highlight you and your company as experts and thoughtleaders.]]></description>
		
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		<dc:creator><![CDATA[Lucy Gilbert]]></dc:creator>
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Follow these five simple steps and watch your press releases go from lackluster to successful! ]]></description>
		
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		<title>Getting the Most Bang for Your PR Buck With an Outsourced Pro</title>
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		<dc:creator><![CDATA[Lucy Gilbert]]></dc:creator>
		<pubDate>Mon, 24 Sep 2012 20:43:10 +0000</pubDate>
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					<description><![CDATA[By Henry Stimpson

Just about every company, large or small, whether a software firm, money manager, manufacturer, insurer, consultant, hospital or zoo, wants to get more coverage in the news media as part of its marketing plan.   Having your organization’s products, services and people featured in relevant media builds credibility and works hand-in-glove with other marketing efforts.]]></description>
		
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		<dc:creator><![CDATA[Lucy Gilbert]]></dc:creator>
		<pubDate>Thu, 20 Sep 2012 20:23:44 +0000</pubDate>
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					<description><![CDATA[By Henry Stimpson

If you want to get rich in professional services—whether your field is finance, law, consulting, marketing, investing, insurance, accounting or whatever—get famous. Do you need to have a megawatt smile full of white teeth, bulging muscles like Schwarzenegger or a glib motor mouth? Nope. Your expertise—your good ideas—can make you famous—a media star recognized for your expertise.]]></description>
		
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		<title>Baloney Belongs in Sandwiches, Not News Releases</title>
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		<dc:creator><![CDATA[Lucy Gilbert]]></dc:creator>
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When I read many press releases, I’m convinced that the writer is in the wrong business.  He or she shoulda been a sausage maker. The baloney is piled high from start to finish.]]></description>
		
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		<title>Acing Media Interviews</title>
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		<dc:creator><![CDATA[Lucy Gilbert]]></dc:creator>
		<pubDate>Mon, 17 Sep 2012 19:31:47 +0000</pubDate>
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					<description><![CDATA[By Henry Stimpson

When a reporter interviews you or your spokesperson as an expert, he or she isn’t going to ask trick questions. The reporter is simply looking to an expert to help illuminate a complex issue—and to fill out the story with some lively quotes.]]></description>
		
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		<dc:creator><![CDATA[Lucy Gilbert]]></dc:creator>
		<pubDate>Mon, 10 Sep 2012 19:49:45 +0000</pubDate>
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					<description><![CDATA[By Henry Stimpson

Press releases, also called news releases, are the workhorses of public relations. Editors, however, receive buckets of them every day and use only a small percentage. How can you make sure that your release has the best odds of getting used?]]></description>
		
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