Blog three columns masory
Losing Customers? Time to Examine Your Compensation Plan!
On February 16, 2013 | 0 Comments |

By Shelley F. Hall

When sales people fail to retain customers, the first thing to investigate is the signal management sends via compensation plans. Compensation plans tell the sales person where they should spend their time and effort. Human nature drives us to do what delivers rewards and money is a big reward. So if the compensation plan tells me that I get a higher commission for new business versus retained or repeat business, guess where I’m going to spend my time?

Anatomy of an Article
On February 5, 2013 | 0 Comments |

Seven Steps to Overcoming “Writer’s Fright” and Finally Seeing Your Name in Print!

When it comes to writing articles, many otherwise top-seed consultants stop dead in their tracks, citing lack of knowledge about how to start, how to keep going, how to navigate twists and turns, and by no means least–how to finish.

On January 28, 2013 | 0 Comments |

By James S. Kunen
Lyons Press
Diary of a Company Man is the funny, insightful, and inspiring story of a 1960s campus radical turned corporate PR man who finds himself, along with his fellow baby boomers, in a place called “Too Young to Retire and Too Old to Hire.”

Why Innovation Programs Are a Total Waste of Time
On January 22, 2013 | 2 Comments |

Even the most promising companies can find themselves bogged down by a mysterious inertia where innovation efforts don’t meet expectations.

It’s tempting to think that this challenge is limited to large companies, however even entrepreneurial startups can be weighed down by inertia that can stop them from achieving their full potential.

Our New Website!
On January 16, 2013 | 0 Comments |

As 2013 begins, we’re proud to announce that emerson consulting group inc. has a new website. Our “old” website, designed back in the last century, was long overdue for a robust makeover. This new site is easier to navigate and incorporates many of the website features thoughtleaders need to employ in order to stand out […]

Poor Sales? Build a Bridge to Clients!
On January 9, 2013 | 0 Comments |

Are you having trouble sealing the deal with your prospects? Building long-term client relationships is like building a bridge. You don’t see the foundation of the bridge, because most of it’s not just under water, but also underground. If there are cracks in or structural issues with the foundation, the bridge can collapse.

Thoughtleader Alert!
On January 2, 2013 | 0 Comments |

Interview with Andre de Waal

On December 26, 2012 | 0 Comments |

Your Spacious Self: Clear the Clutter and Discover Who You Are

By Stephanie Bennett Vogt

Cutting Edge Internet Success: Marketing and Self-Promotion Through Popular Internet Tools
On December 19, 2012 | 0 Comments |

By Maggie Sutherland

The days of using door-to-door sales and snail mail newsletters for marketing are permanently futile. Considering that the majority of people in the United States are now plugged in to the Internet, companies and individuals hoping to promote their business interests must now turn to it simply as a chief means for keeping up with competitors. However, to truly succeed in this vast and unknown cyber world, you cannot stop at the bare minimum of Internet use.

Become a “Thoughtleader” and Separate Yourself from the Pack
On December 12, 2012 | 0 Comments |

By Ken Lizotte CMC

Lately, the age-old business development dilemma of how to stand out from the crowd has been haunting professional service firms more than ever before. Too many firms nowadays look alike, with marketing strategies seemingly unable to distinguish them from the competition.