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	<title>Lucy Gilbert &#8211; Bestselling Author</title>
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		<title>Tips to Protect and Profit from Your Intellectual Property</title>
		<link>https://thoughtleading.com/tips-to-protect-and-profit-from-your-intellectual-property/</link>
		
		<dc:creator><![CDATA[Lucy Gilbert]]></dc:creator>
		<pubDate>Fri, 31 Aug 2018 05:19:59 +0000</pubDate>
				<category><![CDATA[Articles]]></category>
		<guid isPermaLink="false">http://wizardwebwork.com/sites/emersonconsultinggroup/?p=4967</guid>

					<description><![CDATA[[vc_row][vc_column][vc_column_text]By Neil Burnstein Today licensing of intellectual property is a multi-billion dollar industry. In order to capitalize on such growth, entrepreneurs are seeking ways to protect and maximize the value of their ideas, inventions, artistic creations and other forms of intellectual property. In addition to creating lucrative licensing opportunities, intellectual property protects business assets, creates new revenue streams, provides security for loans and enhances value in the eyes of investors. Whether you are a business owner or entrepreneur, knowledge of intellectual property rights has never been more important. Understanding the fundamentals of copyrights, trademarks, trade dress and patents is vital in today’s global market. Knowing how such rights are created, transferred and exploited will often determine the success or failure of a company. Unfortunately, many business owners fail to take the steps necessary to protect and enhance the market value of their intellectual property assets. Below are some tips and strategies to protect, maximize and enhance intellectual property rights and assets. Author’s Rights Many valuable rights are often given away to publishers without proper consideration. Authors should be especially wary about signing any contract that states you are writing the book on a “work for hire basis”. Contract clauses should be carefully reviewed and negotiated because most terms favor the publisher. All rights in the work not specifically granted to the publisher should be reserved by the author. Authors should also seek to have most rights revert back to them if not exercised by the publisher within certain reasonable time periods. An arbitration clause should also be requested because arbitration is generally less costly and quicker than lawsuits in the event of disputes. Protection of Creative Materials and Photographs Almost all companies own rights in a variety of creative materials used in their business. Such materials may include software, promotional literature, training manuals, photographs, graphic designs, business plans and architectural drawing. Copyright law protect against the unauthorized copyright, distribution or other use of creative works. Certain common law rights are obtained automatically upon the creation of a creative work. Registration, however, is strongly recommended to obtain the full spectrum of benefits and protections available only through registration with the U.S. Copyright Office.   One of the most important benefits obtained by copyright registration is the right to attorney fees and statutory damages in the event of infringement. Statutory damages can range from $750 to $30,000 per act of infringement to as much as $ 150,000 in cases of willful infringement. Register Your Trademarks A trademark is a word, slogan, design, logo which identifies the products and services of the owner. Today, a trademark can even be a hashtag, sound or scent. Trademarks represents the good will of a brand and are often the most valuable assets of a company. The prudent business owner will not leave to chance the protection of its name and trademark. Register important marks with the Patent and Trademark Office to: (i) obtain nationwide protection, (ii) prevent others from using and registering marks which are confusingly similar and (ii) obtain the right to treble damages in the event of infringements. Incorporation, Domain and Business Names It is a common misconception that trademark protection is obtained by incorporating under the business name. While incorporation does provide certain protections against personal liability, the corporate name is not a trademark registration. Similarly, domain name registration is merely an address listing and does not give trademark rights to use the name in connection with products and services. Only federal trademark registration provides assurances that a name can be safely used in the marketplace of interstate commerce. Relationships with Contractors and Consultants Working with contractors and freelancers can a trap for the unwary business owner. Many entrepreneurs mistakenly believe that they own the results of the services provided upon payment of the agreed fee. Copyright law, however, provides that independent contractors automatically retain the copyright to original works which they create absent a written agreement to the contrary. Business owners should therefore make sure that contractors and freelancers sign written agreements which carefully define ownership rights and include “work for hire provisions”. Loosely drafted agreements can result in defective grants of ownership which can expose the company to costly infringement claims. Non-Disclosure and Non-Solicitation Agreements Most business owners have proprietary information and data used to keep their business competitive. Often, however, business owners do not take adequate precautions to restrict sensitive information from being disclosed or misused. Entrepreneurs should be mindful to restrict the flow of confidential information whenever possible to avoid wrongful disclosure. Non-disclosure and non-solicitation agreements should be routinely required by business owners for all persons having access to proprietary business information. Website Protections Today most companies have websites on which products and services are sold, displayed or advertised. This creates both sales opportunities and potential liabilities. Savvy companies will want to make sure their websites take advantages of the protections afforded by the Digital Millennium Copyright Act. In addition, websites should be reviewed for proper disclosures, privacy protections and terms of sale. About the Author Neil Burstein is an attorney practicing entertainment and intellectual property law. His experience includes copyright, trademark, internet rights, contracts, publishing, film and infringement disputes. He speaks frequently on issues of entertainment, media and intellectual property. Representation includes authors, film makers, producers, screen writers, record labels, media personalities and brands in the luxury segment of the market. Neil can be reached directly at nabesq1@gmail.com. &#160; For more information visit www.neilburstein.com.]]></description>
		
		
		
			</item>
		<item>
		<title>Which Book Publishing Option Is Right for You?</title>
		<link>https://thoughtleading.com/book-publishing-option-right/</link>
					<comments>https://thoughtleading.com/book-publishing-option-right/#comments</comments>
		
		<dc:creator><![CDATA[Lucy Gilbert]]></dc:creator>
		<pubDate>Wed, 01 Aug 2018 05:00:56 +0000</pubDate>
				<category><![CDATA[Articles]]></category>
		<guid isPermaLink="false">https://thoughtleading.com/?p=4154</guid>

					<description><![CDATA[By Ken Lizotte CMC Enjoy this excerpt from The Speaker’s Edge: The Ultimate Go-To Guide for Locating and Landing Lots of Speaking Gigs (Maven House Press) If you want to be respected as a “thoughtleader” and if you especially want to add speaking engagements to your marketing repertoire, you must consider writing and publishing a book. The credential of book authorship&#8211;despite the rise of social media, YouTube, and Internet marketing&#8211;holds no equal. Which brings us to the next question: which book publishing option would work best for you? Do you want a traditional publisher to publish your book, or would self-publishing your book make the most sense? This critical early decision will dictate what your first step in the book writing-and-publishing process will be … so consider carefully. The option that immediately comes to mind to many of us is the most ingrained one, i.e., to land a book contract with a traditional publisher. But before you automatically head down this path, let’s examine its pros and cons. Many folks assume, for instance, that having your book published by a traditional publisher offers every possible advantage such as being provided (a) an editor who will work with you on a deep level on your book’s content, (b) collaboration with a book promotion team who will pull out all the stops to market, advertise, publicize and sell your book once it’s published, and (c) the compensation of a significant advance payment so you may quit your day job (or at least take a sabbatical!) in order to devote yourself full-time to your research and writing. Unfortunately, for the most part, nothing could be further from the truth! Though publishers wish they could provide this, the economics of the publishing world dictate otherwise. Whatever promotion money, for example, that a publisher may have on hand is typically reserved for its highest-visibility authors, e.g., famous film stars, top CEOs, political celebrities, and (of most interest to a publisher) a previously best-selling author. Ninety-three percent of the half million or so books published each year fail to sell even 1,000 copies in their lifetime. Therefore, authors with the highest-profile platforms suggest a better ROI bet for a publisher than does the typical author—even one with a terrific book idea but, sales-wise, only a meager limited network or following. As a result, your publisher will probably not be sending you on a book tour, nor setting you up for bookstore signings or speaking engagements or radio or TV appearances. Instead, a publisher’s decision to offer you a “deal” in the first place will more likely revolve around its perception that you would be able to orchestrate such promotional actions on your own. This goes especially for working speakers. A speaker who delivers 50 or 60 or 100 presentations every year, for example, preferably to audiences averaging 500 attendees or more, can easily find a publisher. Because despite the rapid and half-crazed rise of social media and Internet publicity, speaking to audiences still excites publishers more than any other tactic. They believe, rightly, that speaking can generate more excitement than any other medium in that you’re promoting your book in the most dynamic way, i.e., by interacting with real, live humans in the same room with you who may very well want to purchase your book. You’re simultaneously selling your book right there plus sending word-of-mouth advocates, i.e., your new fans, off to their workplaces, neighborhoods and homes, to further spread the word. In short, these are the kinds of promotional and selling capabilities that a new author, especially one who speaks a lot, might bring to the table to grab a publisher’s attention. Though none of these are mandatory, thinking in this direction will carry you farther toward landing a book publisher than if you swallow the myth that a publisher will instead be doing all this for you. The Case for Seeking a Publisher But if traditional publishers expect you the author to do all the promoting and selling of a book, why would you choose to seek one out? Why not simply self-publish? Here are a few pros to offset the cons mentioned above: • Prestige and Credibility: There is nothing more impressive than being able to answer the question “Who published your book?” with a bona fide response that names a “real” publisher. Though only momentary, such a credibility bump will impress whoever learns about it, causing them to proceed to the next, important step, i.e., seriously considering purchasing (and reading) your book. • Publishing Costs: It’s the publisher’s job to edit, proofread, design and print your book. If you self-publish, you need to do all this and pay for it. Costs can typically run between 10 and 20 thousand dollars depending on fees charged by the vendors you hire. When you contract with a publisher, such costs are taken care of. • Wide Distribution: Your book published traditionally will automatically be made available to the book trade via such channels as bookstores, libraries, universities and Amazon. Although some self-publishing companies can offer this service as well, the traditional publisher will usually be more aggressive and better connected in this regard and thus provide a useful advantage. • Marketing Help: Though it is true that the bulk of a book’s promotional activity must be initiated by the author, publishers do provide some help in the form of press releases, book catalogs, publisher website displays, sending complimentary review copies to both event planners and reviewers (especially to EPs and reviewers unwilling to entertain self-published books) and occasionally partnering with authors on special promotions or advertising. • Serial Rights: Established publishers know how to make your book available to foreign publishers and multi-media companies for a fee in return for granting “serial rights.” This means potential foreign translation editions, audio book edition, excerpts to be printed in magazines or newspapers, or even your book made into a feature film! The publisher of course shares the revenue with the authors for such serial rights]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>Why I Am a Ghostwriter</title>
		<link>https://thoughtleading.com/why-i-am-a-ghostwriter/</link>
					<comments>https://thoughtleading.com/why-i-am-a-ghostwriter/#comments</comments>
		
		<dc:creator><![CDATA[Lucy Gilbert]]></dc:creator>
		<pubDate>Fri, 22 Apr 2016 16:07:50 +0000</pubDate>
				<category><![CDATA[Articles]]></category>
		<guid isPermaLink="false">https://thoughtleading.com/?p=4097</guid>

					<description><![CDATA[By Keith Long, Ghostwriter Supreme In the past 18 months, I have written four nonfiction books, yet their titles and “voice” are not mine; my name doesn’t appear as the author on any of their covers. I am a ghostwriter. The real authors of these books are my clients who have had their story curated by a collaborative process called ghostwriting. A secret I like to share with my clients is that every book we write together becomes a shared journey whose final destination is revealed only when the last page is written. Along the way, their narrative finds new paths and the journey takes unexpected and exciting detours. While working together we discover new perspectives and new ways to communicate their unique message. It all comes together almost magically on the pages in front of us. That is the power of the professionally-written word. Ghostwriters enhance an author’s brand. Don’t take my word for it, I know many best-selling authors who work with ghostwriters: the late Ian Fleming {new Bond novels are now written by a ghostwriter}, Robert Ludlum {author of 27 thrillers}, Tom Clancy {spy series}, and many, many more. In the nonfiction genre, where I work, people are surprised to learn that Hillary Clinton {Living History} and Ronald Reagan {An American Life} authored best sellers thanks to their collaboration with ghostwriters. Each client’s story develops a unique relationship that pays dividends for each of us. I submit every chapter for my client’s review and approval before moving on to the next. By the time the last sentence is written we have built a platform of knowledge, inspiration, and expertise that could not have been anticipated in our first draft. A professionally-written book is for readers to share the author’s and ghostwriter’s adventure. That is the value-added a ghostwriter brings to a story. Our adventure becomes part of the story. There is good reason the book’s cover identifies my client as the author. An author’s name declares ownership of the book. When readers talk about it, when reviewers comment, it is the author’s name that attaches to the message and content. A ghostwriter reviews grammar, encourages development of themes, and finds new ways to express the author’s message, not unlike a mechanic who checks out a car’s engine before a long trip. The vehicle has a name on its registration that identifies ownership and that is the way it should be. Today’s publishing landscape is welcoming and invites authors to share their message and stories with the world. There are no fences, borders, or obstacles in today’s publishing landscape for those of us who have stories and the desire to share them. Professional journalists like me help navigate and mentor those with stories to share and we help shape their message to reach the widest audience possible. A ghostwriter opens gates that invites new authors into the exciting world of books. Keith Long is Ghostwriter Supreme at emersongroup. Click here to learn more about Keith.]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
			</item>
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		<title>Leverage Your Published Articles!</title>
		<link>https://thoughtleading.com/leverage-your-published-articles/</link>
					<comments>https://thoughtleading.com/leverage-your-published-articles/#comments</comments>
		
		<dc:creator><![CDATA[Lucy Gilbert]]></dc:creator>
		<pubDate>Wed, 23 Mar 2016 18:00:32 +0000</pubDate>
				<category><![CDATA[Articles]]></category>
		<guid isPermaLink="false">https://thoughtleading.com/?p=4080</guid>

					<description><![CDATA[6 Crucial Actions for Building New Business By Ken Lizotte CMC Publishing business articles is a potentially rewarding business development technique. But this means not waiting for &#8220;something to happen&#8221; as if legions of excited readers are going to rise up quickly and beat a path to your door (apologies to Ralph Waldo Emerson who invented this notion!). Even those who attain the honor of publishing an article or two in the most vaunted media vehicles such as Forbes, Fortune, Fast Company and even Harvard Business Review often report that, other than a few colleagues noticing their article and remarking on it (favorably, they hope!), beyond this meager response &#8230; nothing much happens! If it is naïve then to assume that lots and lots of readers of your published articles will quickly and directly become new clients, one might therefore question whether writing and publishing articles offers you any business benefit at all. Yet benefits do indeed accrue. For example, over time, published authors like you become respected as &#8220;thought leaders.&#8221; Such a distinction greatly increases notoriety, esteem, fan base and, not insignificantly, one&#8217;s all-important Google and other search engine rankings! This takes time, however, typically requiring the publication of many, many articles on many, many topics. The key is to be proactive, to understand the criticality of viewing each and every published article as a sales and marking tool. If marketing collateral, product samples, cold calls and your website can be justified as selling tools, then published articles can be too. Once this is understood, they must be integrated into the selling pipeline process via six &#8220;crucial actions.&#8221; The more of these you employ, the greater the likelihood that your articles will bring you business: Crucial Action #1) Post your published articles on your website When visitors and especially prospects click over to your website, make sure your published articles are prominent and easy to find. Most websites will not have any published articles at all. Others may boast of a white paper or two though most will, at best, only post copies of out-of-date standard (and boring) press releases. So don&#8217;t hide your prestigious and informative published articles. Highlight the latest on your home page, and make sure a tab is readily available on the top of every web page. Crucial Action #2) Notify your current clients via email! Each time an article is published, send an eblast (this means a real email, not just social media) to your current and past clients. For that matter, include your prospects and vendors and colleagues on such an e-list too. Everyone in your company &#8220;community&#8221; should know about your published articles, everybody! By doing so, you remind everyone who does any kind of business with you what services you offer, all because your article&#8217;s displayed topic reinforces this. Don&#8217;t arrogantly assume that everyone already knows this or keeps your firm&#8217;s unique value and service/product details at their top-of-mind. People go about their days busy with lots of other things, so remind them continually, not just thru standard advertising or shameless self-promotion tactics, but by giving them the opportunity to be re-educated via the indirect exposure to your expertise promulgated by your published articles. Crucial Action #3) Notify your current clients via social media! Many companies think tweeting about a recently published article is enough, and certainly tweeting and Facebooking and publishing on LinkedIn is a smart thing to do. But don&#8217;t be lazy! Don&#8217;t substitute #2 above so that you can pretend that tweeting is enough. Social media should be an adjunct to regular email blasts, not a substitute. Only a small percentage of us log onto Twitter and other social media every morning, then check in again and again throughout our working days. All of us, however &#8211; all of us &#8212; check our email at least a few times every day and the majority (like me) check it all day long. Crucial Action #4) Train your sales reps to use published articles as tools Your prospects will often be only somewhat familiar with your company&#8217;s business, services or objectives. As your well-trained sales reps fan out to greet and meet them, make sure your published articles are at their disposal and embedded in their sales pitches, ready to be used. They should have reprints in their briefcases or a quick and easy link to article archives on your website. Articles then serve as an additional &#8220;touch&#8221; in the selling process and an additional style of persuasion, i.e., a tipping point that ultimately clarifies your sales reps&#8217; arguments to where a prospect might blurt, &#8220;Ah, now I get it! This article helps me see better what you&#8217;ve been explaining to me.&#8221; Yes, your published articles can be exactly that impactful. Crucial Action #5) Use article reprints as handouts Whether you&#8217;re meeting with a prospect or even a client, or speaking to a group, or attending a networking function or industry conference, bring along paper reprints of a relevant published article as a gift. If your business cards are important enough to hand out, why not article reprints as well? This is especially true if you happen to be speaking to an audience on a topic that you also recently wrote about. Your article will assist your attendees in more fully understanding your core message as well as (if you lay out and format your reprint nicely) elevate your credibility and status as an expert speaker. Make sure you place a banner up top indicating where your article was published &#8230; then hand them out! Crucial Action #6) Let your articles form the basis of a BOOK! After a while your many published articles, taken together, can form the basis of the text of a full-blown book. Does sitting down to tackle a book project seem overly daunting to you? If so, the &#8220;piecemeal&#8221; approach, i.e., developing articles over a period of time and then arranging them into a book-length compilation, will amount to a perfectly acceptable way to]]></description>
		
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		<title>Can Publishing Your Ideas Bring You Business?</title>
		<link>https://thoughtleading.com/can-publishing-ideas-bring-business/</link>
		
		<dc:creator><![CDATA[Lucy Gilbert]]></dc:creator>
		<pubDate>Tue, 07 Oct 2014 19:43:58 +0000</pubDate>
				<category><![CDATA[Articles]]></category>
		<guid isPermaLink="false">https://thoughtleading.com/?p=3798</guid>

					<description><![CDATA[A 36,000% ROI Suggests It Can By Ken Lizotte CMC, Chief Imaginative Officer, emersongroup Excerpted from The Expert’s Edge: Become the Go-To Authority People Turn To Every Time (McGraw-Hill) Publishing books and articles can often lead to a significant and direct new-client return on investment. But new business does not always come wrapped up in a neat, predictable quid pro quo, i.e., you publish an article and then voila!&#8230; new clients start showing up at your door (or more likely in your e-box). Sometimes it takes a quirkier route. Many years ago, Steve Markman, President of Markman Speaker Management, specialists in arranging major speaking engagements for business experts as speakers, telephoned me out of the blue because (a) he himself had just published an article in a Boston-area business publication called Mass High Tech that week, (b) I had published an article in the same issue of this publication, (c) my article was laid out on the page opposite Steve’s article, causing him to (d) notice in my bio that ran with the article that I was a publishing expert. For some time, Steve had wanted to connect with someone with my kind of expertise but had no idea where to find such a specialist. Coincidentally, I had been seeking a speaking specialist like Steve but had no idea how to locate his specialty. But both of us had been interested in finding the other because our respective clienteles kept asking us for the other’s service, a frustration both of us didn’t know how to overcome. Steve and I met soon after his call and agreed to work together whenever feasible and refer appropriate prospects to each other for a finder’s fee. Within days of our agreement, I was following up with a prospect of mine, a professional services firm that had been on the fence for months about hiring me. I was merely checking in with the firm to see if it had made a decision, though but the likelihood of ever winning their business felt at this point practically nil. My contact there, Anne, though pleasant and chatty, still acted noncommittal about her firm making a decision. Then she asked, almost idly, “So what’s been going on with you lately?” “Well, I just hooked up with a speaker placement specialist,” I replied, “who will now be available to provide speaking services to my clients.” I doubted my response would yield any new reaction. Yet immediately Anne’s whole demeanor shifted. “Really?” she replied. “Hmmm, very interesting.” She then explained that in fact her firm was now planning to bring in a few of our PR competitors to make a pitch about services they might offer. “One reservation about you,” she confessed, “is the perception you’re too limited. The firm does want to publish articles but it also wants to do speaking engagements, and media services too. It’s looking for a vendor that can offer all three.” The fact that I could now offer two out of these three services reenergized the firm’s interest in me. Anne had been my inside champion all along, but only now did I realize her advocacy had been hampered by my limited service menu. Suddenly, all that had changed. “And by the way I have a media component too,” I added, something I had never mentioned because I hadn’t known it was important to her. So to ensure that the firm would let me compete for its business, I brought my PR “czar” Henry Stimpson, a veteran media expert, into the picture. When the dust settled after all the interviews with all the candidates were over, Steve, Henry, and I had won the business. In the process, we had beaten two major Boston-area PR firms chiefly because our combined publishing-speaking-media service was genuinely what this firm really wanted, i.e., a company that could position its practitioners as “thoughtleaders.” Our competitors had taken a more conventional approach, offering primarily press releases and the occasional quote in a news story but not much in the way of a true thoughtleading strategy. Note that I would never, ever have been able to win this new business had I not hooked up with both Henry and Steve. Nor would Henry or Steve have won this business on their own. And here’s another kicker: I initially met Henry the same way I had met Steve, via an article Henry published in Boston Business Journal. In that case I had been the one to place the phone call and set up a get-together, which also resulted in an agreement between Henry and me to work together. Almost 10 years later, my firm was still serving this particular client. How would one compute an ROI for all that business? Let&#8217;s try it this way: It took me about two hours to write my 800-word article. If I “pay” myself $250 per hour for writing it, then I invested $500 of my time. But the amount of fees generated over a decade easily reached well into middle six figures. If I also throw into these calculations payments from other clients that have come about as a result of referrals or word of mouth from my partnerships with Henry and Steve, a conservative ROI estimate could climb above 36,000 %! So does this mean that publishing articles automatically yields you a 36K percent return? Of course not, although you can see how it could. I can assure you that many other articles I have published yielded nothing at all. The point is that many factors must be considered when attempting to quantify an ROI for publishing articles, books, blogs etc. When all is said and done, this strategy does work, and we have not even touched upon the monetary results reaped by heightened credibility, expanded visibility, a credential that will win you speaking engagements and more. Those of us who are committed to this oft-ignored approach can back that up.]]></description>
		
		
		
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		<title>Why Should You Keep Your Book’s Copyright?</title>
		<link>https://thoughtleading.com/keep-books-copyright/</link>
					<comments>https://thoughtleading.com/keep-books-copyright/#comments</comments>
		
		<dc:creator><![CDATA[Lucy Gilbert]]></dc:creator>
		<pubDate>Fri, 21 Mar 2014 19:15:35 +0000</pubDate>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[copyright]]></category>
		<guid isPermaLink="false">https://thoughtleading.com/?p=3541</guid>

					<description><![CDATA[By Ken Lizotte CMC Negotiating book contracts with publishers on behalf of our client authors is a part of what we do. In a recent negotiation with a business book publisher, the subject of author copyright came up. By the book, copyright means “the exclusive legal right given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” In this case, the contract that the publisher offered named the publishing house, not my client author, as the holder of the copyright. This isn’t an uncommon item to find in book contracts. I went back and forth with the publisher to amend the contract to place the copyright in my client author’s name. During the negotiation, the publisher asked me why copyright in the author’s name was a big deal. After all, the publisher pointed out, regardless of who keeps the copyright, the contract still grants the publisher all the assigned rights they need to sell the book properly. It’s a good question. Practically speaking, a signed author licenses the copyright to a publisher to such an extent that author/publisher copyright may seem like the very same thing. But it&#8217;s technically not, and as an agent, it&#8217;s always incumbent on me to make sure my client walks out of a contract negotiation in the best position possible. Part of why I always make sure the copyright is retained under my client authors’ names is simply that an author creates the actual intellectual property of a book. It doesn&#8217;t feel like it&#8217;s right or fair to just hand the actual ownership over to someone else. Also, there are a few unscrupulous publishers out there (admittedly not the norm but it happens) who like to find a way to stop giving credit or royalties or whatever to the original creator, under the argument that “well, you signed your ownership over to us, so therefore you really have no rights.” All this feeds into the psychology of an author wanting to maintain IP ownership, i.e., copyright. It just doesn&#8217;t feel like it makes sense to hand it over. Furthermore, as recently as ten years ago digital book rights weren’t even mentioned in book contracts. Now many authors and publishers find that they must revisit the contract and renegotiate in order to move forward with digital platforms and reach readers. As you can imagine, authors that retained their copyright in the original contract are in a much better position to bargain digital terms with their publisher. In fact, some authors are able to break away from their publisher entirely for their digital products. No one can predict with certainty how the publishing industry will evolve or what issues may pop up in the future. Considering how hard authors labor and toil, it only seems fair to keep their words under their own names.]]></description>
		
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		<title>The Benefits of Regularly Publishing Articles</title>
		<link>https://thoughtleading.com/benefits-regularly-publishing-articles/</link>
					<comments>https://thoughtleading.com/benefits-regularly-publishing-articles/#respond</comments>
		
		<dc:creator><![CDATA[Lucy Gilbert]]></dc:creator>
		<pubDate>Fri, 29 Nov 2013 14:21:30 +0000</pubDate>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[publishing articles]]></category>
		<guid isPermaLink="false">https://thoughtleading.com/?p=3435</guid>

					<description><![CDATA[By Michaela St. Onge

Many people are under the assumption that, in order to write an article for publication, you need to be a professional writer. This is not the case. Though you do need expertise in whatever subject area you plan to write about, virtually anyone is capable of this feat. That said, why aren’t more business professionals seeking the benefits of publishing articles and actually doing it?]]></description>
		
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		<title>Biggest Financial Mistakes When Revamping a Small Business</title>
		<link>https://thoughtleading.com/biggest-small-business-financial-mistakes/</link>
					<comments>https://thoughtleading.com/biggest-small-business-financial-mistakes/#respond</comments>
		
		<dc:creator><![CDATA[Lucy Gilbert]]></dc:creator>
		<pubDate>Thu, 14 Nov 2013 13:40:13 +0000</pubDate>
				<category><![CDATA[Articles]]></category>
		<guid isPermaLink="false">https://thoughtleading.com/?p=3377</guid>

					<description><![CDATA[By Travis Holmes

So you’ve decided to overhaul some things in your business. Wonderful. Sometimes you need to change things up in order to get the results you are looking for. As I’m sure you know, it takes money to grow a business. You should also have a plan in place for your business, or how will you know if you are making progress with all of your changes? Here are some mistakes business owners make when they are revamping their business.]]></description>
		
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		<title>Financial Advisor Neal Frankle Featured  in Wall Street Journal&#039;s &#034;Voices&#034; Column</title>
		<link>https://thoughtleading.com/neal-frankle-featured-in-wsj/</link>
					<comments>https://thoughtleading.com/neal-frankle-featured-in-wsj/#comments</comments>
		
		<dc:creator><![CDATA[Lucy Gilbert]]></dc:creator>
		<pubDate>Thu, 17 Oct 2013 15:06:13 +0000</pubDate>
				<category><![CDATA[Articles]]></category>
		<guid isPermaLink="false">https://thoughtleading.com/?p=3307</guid>

					<description><![CDATA[emersongroup thoughtleader Neal Frankle was recently featured in the Wall Street Journal's "Voices" section -- a regular column that spotlights financial advisors.]]></description>
		
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