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emerson consulting group, inc.
box 41
concord ma 01742
(978) 371-0442
(413) 521-0013 fax
Turning Experts
into Thought Leaders
thoughtnotes
June 18, 2003
To view this page from your web browser online, click here.
thought leader spotlight
It's been a banner year thus far for our many thought leaders who have been hard at work publishing their ideas. Here are six official announcements, with more to come in upcoming installments of thoughtnotes:
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Michael Shenkman for his article "People Skills: Become Skillful at Influencing Others." in Executive Excellence. Michael is President of The Arch of Leadership, a consulting and mentoring firm. To learn more click www.archofleadership.com or email Michael at mshenkman@archofleadership.com
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Steve Henry, Ed Russavage and Liza Vertinsky for their article "Standardizing Participation in Standards Organizations" in Mass High Tech. Steve, Ed and Liza represent Boston's leading intellectual property law firm Wolf, Greenfield. To learn more, click www.wolfgreenfield.com or call 617-720-3500.
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Brian Annese for his article "What Does It Take to Get Money in a Dreary Investment Scene?" in Boston Business Journal. Brian is Vice Chair of the MIT Enterprise Forum in Cambridge and a Partner and Vice President with Commonwealth Capital Ventures. To learn more about the Forum click www.mitforumcambridge.org/. To learn more about Brian's firm, click www.commonwealthvc.com or email Brian at brian@commonwealthvc.com
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Meta Solomon for her article "New FDA Guidelines Call for Attention to Electronic Records" in IndUS Business Journal. Meta Solomon is President of Kilcreggan Enterprises, specializing in increasing medical technology manufacturers' productivity and predictability. To learn more, click www.kilcreggan.com or email Meta at msolomon@kilcreggan.com
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Maria Thomson for a favorable review of her book Insurance Coverage for All published in Insurance Times. Maria is a nationally recognized insurance consultant and Managing Principal of Thomson Management Solutions. To learn more click on www.tmsolutionsinc.com or email Maria at mthomson@tmsolutionsinc.com
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Bill Schneider for his article "Trouble at the Top: A Sign of Deal Disorder" in Mergers & Acquisitions Magazine. Bill is CEO of Corporate Development Group Inc., specialists in organizational and executive development. To learn more click www.cdg-corp.com or email Bill at bschneider@cdg-corp.com
To receive a complimentary copy of any of these articles, explore the author's web site or send us a request via email.
thought leader university
Are
You Getting Paid For All The Work You Do?
A Real-Life Cash Flow Primer
Wednesday, July 9, 8:15-11:15 AM, Marlborough MA
Given today's business climate and unsure times ahead, companies and entrepreneurs need to take proactive steps NOW to position themselves for short and long-term growth while effectively managing cash flow to protect the business.
When your terms are not being met, the resulting "cash flow crunch" has a domino effect upon your entire business with sometimes crippling or devastating consequences.
In this seminar, learn time-tested strategies you can start using right away to:
- Maximize cash flow on the front end
- Tighten up your collections process throughout
- Posture your company for growth
- Protect your business, directly and indirectly
You will walk away from this seminar with direct tools you can apply today to begin taking control of your financial matters, ensuring your business not only stays in good shape but remains in the profit zone.
To register for this seminar or to learn more, call Cathy Mogavero at 508-485-7746 at the Marlborough MA Regional Chamber of Commerce.
~~~~~~~~~~~~~~~~~~~~~~~
Presenter: Cliff Bodenweiser
is President of the Cash Flow Consortium, a unique consulting firm in
the Receivables Management arena. If unable to attend this seminar, email
Mr. Bodenweiser at Cliffb@attbi.com
for a free consultation during which he will recommend specific methods
to address your actual/current business situation.
thoughts
you should know
"It's
only words, and words are all I have to take your heart away," the
Bee Gees sang in their 1960s hit "Words."
Words are among your biggest weapons to win the hearts and minds of your
clients and would-be clients. Big companies spend fortunes to come up
with a memorable slogan that captures their brand position.
But many marketers aren't watching their words so carefully. Consider
the news releases, brochures, newsletters and Web sites that you see every
day.
High-tech companies are often the worst offenders against the English
language. In their effort to convince you that their hardware or software
is truly the greatest and latest state-of-the-art, they often fill their
news releases and other materials with so many buzz words strung together
in long phrases and sentences you're left scratching your head.
But you can find the same egregious babble produced by firms in every
business. Establishing a brand position is vital, but it should never
come at the expense of clarity.
When reviewing any kind of copy, make sure your words communicate clearly
and compellingly. Any educated adult should be able to read your materials
and easily understand what you're saying.
--Henry Stimpson, our PR Czar
about emerson consulting group
emerson consulting group develops "thought leaders" by helping business experts publish articles and books, secure speaking engagements at conferences and companies, and develop research projects.
Learn how your firm can join the growing ranks of our successful thought leader clientele by calling 978-371-0442, replying to this message or visiting our website www.thoughtleading.com.
We hope you've enjoyed this complimentary issue of thoughtnotes. Please feel free to send us an e-address to add to our list.
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