The Expert's Edge by Ken Lizotte

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Turning Experts into Thoughtleaders

thoughtnotes

July 30, 2009

To view this page from your web browser online, click here.

In this issue:

 

fun thoughts...
...failure hall of fame

Presenting the Failure Hall of Fame Photo Gallery. Click here.


thoughts you should know...
...book promotion survey

We recently surveyed our client thoughtleader book authors plus various publishing experts on their experiences with book promotion efforts. Led by Project Manager Giles Pettingell, the intent was to gauge which efforts would be reported as most effective and which would not. For the results, click here.


thoughtleader university...
...keep your expert's edge

WEBINARS: Upcoming topics on Ken’s 2009 webinars include such recession-busters as generating positive word-of-mouth so that prospects chase after you (September 11), becoming a “recognized expert” so that prospects chase after you (October 9) and getting your articles published so that prospects chase after you (November 13). Detect a pattern here? For more info or to register, click here and then scroll down.

MEDIA: Ken was recently interviewed on Business Expert Radio by Dr. Drew Stevens on how professional services specialists and their firms can rise above their competition… and stay up there! Click here to listen.

BOOK REVIEWS: 24 book reviews of The Expert’s Edge have now been posted on Amazon! The hits just keep on coming! Visit the book’s very own page by clicking here.

THOUGHT BLOG: offers ongoing tips for becoming a go-to authority your prospects and clients will turn to every time. Click here to visit the blog. Follow Thought Blog on Ken Lizotte’s Facebook and Twitter pages too!


thoughts and actions...
...Carl Friesen, our newest Chief Associate

Carl Friesen is our newest Chief Associate! Based in Toronto, he’s been on our team as an editor/scribe since 2001. On our Thought Blog, he explains how to use “thoughtleading initiatives to re-craft yourself.” Click here to read. For Carl’s bio and a 5-minute video where he explains how to become a recognized thoughtleader, click here.

welcome...
...to our 2009 Summer Interns

Welcome to our Summer 2009 interns: Elena Petricone (Hampshire College, ‘09), Tijana Salaj (Zagreb University, ‘09) and Lauren Fleming (Fordham University, ‘11). To review their CVs, click here and scroll down. Also, Maggie Sutherland, one of our 2008 interns, has been named our new "Director of Multiversity."

 

welcome...
...to our newest client thoughtleader

Libby Wagner, Founder/President, Professional Leadership Results Inc. and Influencing Options, specializing in aligning teams to improve the bottom-line: profits, productivity, customer service and retention.

 


thoughtleader spotlight...
...kudos to our client thoughtleaders for their recent victories

  • “Why Fund Your Long-Term Care Liability With Insurance?” by Connie Golleher, Chief Operating Officer for The Holleman Companies, in Physician’s Money Digest. Connie also was interviewed recently by Money Magazine
  • “How To Help Licensee Protect IP While Facing Financial Difficulties,” by Ed Walsh, Shareholder at Wolf Greenfield, in Managing IP. Ed was also featured as an “IP Clinic” expert in Managing IP responding to a reader’s question about how to protect the IP of a licensee facing financial difficulties. In addition, Ed was quoted in a Boston Business Journal article about the monetization of intellectual property in economic recession
  • “Outsourcing Without Ousting Your Patent Right” by Mike Pomianek, Shareholder, and Shannon Vittengl, Associate, Wolf Greenfield, in Industry Week Online
  • “Done Right, Disability Coverage Can Be The Foundation Of Financial Plan,” by Jim Mooradian, Founder of Jim Mooradian and Associates, Inc., in Employee Benefit News. Jim was also quoted in an article about the voluntary benefit marketplace in Employee Benefit News
  • “A Healthy Balance” by Kristie Howard, Senior Consultant of Employee Benefit Services at Longfellow Benefits, in Convenience Store News
  • “Recover Big Dollars With Small Health Plan Modifications” by Jim Edholm, President of Business Benefits Insurance, in Massachusetts Lawyers Weekly. Also, Jim discussed employee benefit issues such as the Obama healthcare proposal on three different radio shows: “Business Profits Radio” with Robert Skrob, “The Frankie Boyer Show,” and Bernice Corpuz on Merrimack Valley Radio WCAP. In addition to this, Jim, a member of the Lawrence Rotary Club, was recently named Top Rotarian of the Year, which is the club’s highest honor and was a guest speaker at the Billerica Rotary Club
  • “10 Tips For Success With Voluntary Benefits” by Pat Haraden, Senior Vice President of Employee Benefit Services at Longfellow Benefits, in Employee Benefit News. Haraden also published an article titled “Purchasing Power: 10 Steps To Streamlining Your RFP Process” in Employee Benefit News
  • A press notice on how Longfellow Benefits was named one of Boston’s “Top Ten Best Places To Work” by Boston Business Journal was reported on multiple business knowledge websites
  • Ed Perlman, Shareholder at Wolf Greenfield, was quoted in an article titled “In Recession, Protecting Marks Means Cutting Corners,” published by Law 360
  • Roque El-Hayek, Associate at Wolf Greenfield, was quoted in an article in Chemical & Engineering News on how the Supreme Court ruling on the patient protection of business methods will affect biotechnology and life science inventions
  • Tim Oyer, President and Managing Partner at Wolf Greenfield, was quoted in an article in Boston Business Journal on how, contrary to traditional assumptions, IP law is not completely immune to recessions
  • Wolf Greenfield was featured in numerous media in relation to its seminar “Communicating Intellectual Property: How To Share The Crown Jewels While Preserving Rights.” Also, Wolf Greenfield received the Corporation Service Company Trademark Insider® Award as the #1 Boston trademark law firm for 2008. This honor appeared on Citybizlist, the National Law Journal website and many other business knowledge websites. In addition, a press release issued by WPI mentioned that Wolf Greenfield will award the winner of WPI’s Kalenian Award with $5,000 in legal services
  • Doug Wolf, Shareholder and Co-Chair of the Trademark Group at Wolf Greenfield, ranked 26th among the nation’s trademark lawyers in 2008 CSC Awards
  • David Wolf, Shareholder at Wolf Greenfield, was quoted in an Associated Press article about his zest for life and for his job that keeps him working past the age of 80
  • “Accelerating Issuance Of Your Patents” by Steve Henry, Shareholder at Wolf Greenfield, and David Gesner, Associate at Wolf Greenfield, in Executive Counsel. Steve also was quoted extensively in IP Frontline about the outcome of the Supreme Court review on the Bilski case that challenges business-method patents. In addition, Steve was quoted on this same topic in an article in IP Law 360
  • Patrick Waller, Shareholder at Wolf Greenfield, served as a judge in the WPI Venture Forum’s annual elevator pitch contest, which appeared in an article in Worcester Business Journal
  • “Hiring The Right IT Guy: A Vital Component In IT Success For Your Business” by Charlie Nault, Chair of Atrion Networking Corporation, in Image Source Magazine. Also, Nault gave a presentation on how executives and business owners can manage their IT services at an elevated level to the CEO Club of Boston. Both his article and talk were based on his new book “Risk-Free Technology: How Small To Medium Businesses Can Stem Huge Losses From Poorly Performing IT Systems (Global Professional Publishing, 2009)
  • “Inefficient Data Centers Not Just An Energy Drain” and “Company Culture Can Block Agile Development” by Vin D’Amico, President of Damicon LLC, in his monthly column “Virtual Business” for Indus Business Journal
  • Kevin Ryan, Senior Vice President of Longfellow Benefits, was quoted in Boston Business Journal on “how to choose a benefits consultant”
  • “Rethinking ROI: Not The Best Measure Of IT For Project Value” by Steve Lipka, Principal, Avatar Strategic Partners, in Indus Business Journal
  • “What All Management Consultants Need To Know About Strategic Planning” by Robert Simpkins CMC, Principal of Global Crosswinds LLC, in Consulting Magazine Online. Robert also published "HR's Critical Role in Contingency Planning" in Employment Relations Today
  • “Diversify Your Device Patent Portfolio With Design Patents” by Jason Honeyman, Shareholder at Wolf Greenfield, and Shannon Vittengl, Associate at Wolf Greenfield, in MX Magazine
  • Michael Albert, Chair of the Litigation Group at Wolf Greenfield, was quoted in a Law.com article as the Cordance Corp. representative in the case against Amazon’s claimed patent on 1-click ordering
  • The Changing Retirement Landscape” by Larry Karle, Senior Consultant of the Retirement Plans Group at Longfellow Benefits, in Human Resource Executive Online
  • Laura Stone, Founder/CEO, Stone + Company, was a guest on The Imaging Executive Podcast, discussing how to cultivate a nimble organization
  • “Leadership Does Not Require a Suit” by Tim Hebert, CEO, and Giselle LaFrance, Communications Specialist, both at Atrion, in CEO Refresher and The Independent Consultant
  • “Communicating UP To Survive and Thrive” by Meredith O’Connor, Marketing Director for Bates Communications, in Indus Business Journal
  • Suzanne Bates, President & CEO of Bates Communications, has been invited to speak to the CEO Club of Boston in October on topics covered in her book Motivate Like A CEO: Communicate Your Strategic Vision And Inspire People to Act! (McGraw-Hill, 2009)
  • “Strategic Conversations” Will Help You To Work Smarter In Difficult Times” by Michael Oleksak, Founding Principal at Trek Consulting LLC, in CEO Refresher
  • John Myrna, Co-Founder, Myrna Associates, delivered a webinar sponsored by Business Expert Webinars titled “How To Grow Profits In A Recession: Strategies To Protect Your Bottom-Line.” John also published two articles: "How To Double The Impact - And Output - Of Your Management Team" in Employment Relations Today and "How To Ensure Your Recession-Fighting Game Plan Gets Implemented" in Business Strategy Series
  • “An Efficient Approach To Managing Health Case Renewals” by John Flaherty CLU, Senior Vice President of Employee Benefits at Longfellow Benefits, in Employee Benefit Plan Review
  • “Answer Any Question With Fact-Based Decision-Making” by Moe Kelley, Partner, Endeavor Partners, in CEO Refresher
  • Pran Tiku, author of Six Sizzling Markets (Wiley) and Founder/President, Peak Financial Management, was interviewed by Indus Business Journal on the topic of emerging markets as the key to global economic recovery
  • “Why And How To Assess Your Team In Times Of High Risk” by Douglas Reiter, President, The Douglas Reiter Company, in CEO Refresher. Doug also published "A Holistic Approach To Assessing C-level Candidates" in Employment Relations Today

To receive a complimentary copy of any of these articles, visit the author's web site or reply to this email. For direct links to our thoughtleaders' websites, click: http://www.thoughtleading.com/clients.htm


about emerson consulting group...

emerson consulting group transforms consulting firms, law firms, executives and companies into "thoughtleaders" by getting their article and book ideas published, arranging speaking engagements, conducting research projects, and attracting media attention.

Learn more by visiting www.thoughtleading.com, replying to this message or calling 978-371-0442. You can also reach us by post at box 41, concord, ma 01742.

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