getting published; marketing consulting; emerson consulting group, inc.

In this issue:

thoughts you should know… Self-Publish... or Be Damned
thought leader university… TWO published articles by Ken
thought leader spotlights… Kudos to our thought leaders for recent victories!

thoughts you should know...

Thinking of writing and publishing a book? If so, you may mistakenly assume that your first step is to "find" a publisher. That way, you'll obtain major backing to (a) produce a quality manuscript, and (b) get your book widely publicized and sold. You'd of course NEVER want to self-publish!

But if you want a book primarily to market your business AND should you want your book to appear fairly soon (within the next year, for example), some form of self-publishing may be the better way for you to go.

To elaborate, check out a funny, cautionary and a bit scary article by Andy Kessler of The Wall Street Journal, called "Self-Publish and Be Damned? Not Always!" sent to us by alert subscriber Dan Reagan.

To read this eye-opening article, click to the article on Andy's website: http://andykessler.com/wsjselfpublish.html

thought leader university...

Ken Lizotte had TWO articles published recently in…

The Independent Consultant: "Developing and Marketing Your Consulting Firm: Answering Four Questions to Ensure Your Success"
The Law Marketing Portal: "Become a Thought Leader and Separate Yourself from the Lawyerly Pack"

Click http://www.thoughtleading.com/articlesonly.htm to review either or both of these articles.

thought leader spotlight...

Congratulations to the following thought leaders for their recent media triumphs:

Business Week and Corporate Legal Times interviewed Doug Wolf, Shareholder, Trademark & Copyright Practice Group, Wolf Greenfield, on the topic of trademark issues in connection with the Internet.

"Achieve the Impossible with Your IT Help Desk" by Vin D'Amico, Founding Principal, Damicon LLC, in IndUS Business Journal.

"Making CEO Selection Work" by Elaine Crowley, President, The Crowley Group, in Directorship.

"Long-Range Planning in High School Can Be Valuable, Say College Admission Experts at 'Road To College'" by Chuck Hughes and Steve Pemberton, Co-Presidents, Road to College, in CBS Marketwatch, Morningstar, and five other major business websites.

"Insider Secrets Help Find the Right Partner" by Mary Adams, Founding Principal, Adams Strategy LLC, in Women's Business Boston.

"Battle for Top Talent Requires Utilizing Your Own Employees" by Carol Bergeron, President, Bergeron Associates, in IndUS Business Journal.

"Integrating Business Goals and the Law in Licensing Deals" by Ed Perlman, Shareholder, Trademark & Copyright and IP Transactions Practice Groups, Wolf Greenfield, in New England In-House Magazine.

Mass Lawyers Weekly interviewed Steve Henry, Shareholder, Electrical and Computer Technologies and IP Transactions Practice Groups, Wolf Greenfield, on the topic of open source issues.

To receive a complimentary copy of any of these articles, visit the author's web site or reply to this email. For direct links to all our thought leaders' websites, click: http://www.thoughtleading.com/clients.htm

about emerson consulting group...

emerson consulting group develops "thought leaders" by helping business experts publish articles and books, secure speaking engagements at conferences and companies, and develop research projects.

Learn more by visiting our website at www.thoughtleading.com, replying to this message or calling 978-371-0442. You can also reach us by post at box 41, concord, ma 01742.

We hope you've enjoyed this complimentary issue of thoughtnotes!

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