Thoughtleading: The Art of Separating Yourself from the Pack Through Public Speaking and Getting Published
What separates the leaders of professional service firms from all the rest? Those who practice “thoughtleadership” reach the top and stay there! In this webinar, you’ll learn why becoming a thoughtleader delivers a competitive advantage second to none, and how you can join the ranks of such winners. Topics to be covered:
How publishing books and articles raises the visibility and credibility of you and your firm:
- Identifying the RIGHT topics to write about
- Targeting the RIGHT journals and magazines to approach
- Composing an email QUERY that editors will respond to
- Insuring that your article ADVANCES your business goals
- INVOLVING your clients, prospects and colleagues in your article projects
- What to do AFTER you’ve published an article
How speaking engagements can get you in front of your targeted prospects:
- Why speaking can be an effective business development, marketing, PR and client relations tool
- Eight steps to obtaining speaking engagements
- Getting your clients to co-present with you
- Maximizing the speaking opportunity – what to do after you get the engagement – handouts, press releases and more
Participants acquire powerful marketing tools for expanding target audience visibility, acquiring new business, increasing current customers’ awareness and establishing credibility as a leading thinker in your field or industry.
Registration fee: $300
 SPEAKERS:
Ken Lizotte CMC, emerson consulting croup inc.
Speaking Topics:
- Publish and Flourish: Getting Your Ideas into Print
- Using Media to Advance Your Company or Consulting Practice
- Publishing Articles On-Line: New Opportunities Every Day!
- Your Name on a Book: Is Self-Publishing the Way to Go?
- Balancing Work and Family
- Unlocking Your Creativity and Enthusiasm!
Biographical Information:
Author of four books and hundreds of magazine articles, Ken Lizotte, CMC, transforms companies, consultants and business leaders into “thoughtleaders” by getting their book and article ideas published and increasing their credibility and visibility in the media. Chief Imaginative Officer (CIO) of emerson consulting group inc., Concord Massachusetts, his firm’s client roster includes the MIT Enterprise Forum, Keane Inc., The Consulting Exchange, the IP law firm of Wolf Greenfield, Intertech Engineering Associates, Atrion Networking, The Levinson Institute and Ameriprise Financial.
Ken is also a member of the Board of Directors of the Institute of Management Consultants , a co-founder of the National Writers Union, a seminar leader at Harvard University and a contributing columnist for the American Management Association. He speaks regularly at national conferences and company meetings on the subjects of writing, publishing, creativity and media relations.
Registration fee: $300
 Steve Markman is President of Markman Speaker Management (MSM), which he founded in 1994 in Boston. MSM's Speaker Placement Service is used by corporate executives, professional service firms, and consultants, from a wide variety of fields, including technology, law, life sciences, strategy consulting, and financial services. Speaking engagements are obtained for clients in strategic events held worldwide.
Mr. Markman has nearly 20 years of experience in speaker placement and recruitment. Prior to launching MSM, Mr. Markman held the position of Vice President of worldwide conferences for BIS Strategic Decisions (now Giga Information Group). Prior to that, he served as Director of Conferences for The Interface Group (now Key3Media), producers of COMDEX, the largest trade show in North America. Previously he was Executive Director, Conference Division, for The Conference Board, Inc., where he managed over 100 annual worldwide conferences and seminars, targeted to senior executives. Prior to entering the conference industry, Mr. Markman served as Director of Research and Consultant for the management consulting division of Alexander & Alexander, specializing in human resources management. Earlier in his career, Mr. Markman was a research analyst and statistical writer for Forbes. Mr. Markman graduated from Herbert Lehman College of the City University of New York with joint degrees in economics and psychology.
Mr. Markman was formerly the host and producer of a cable television series, Eye on Entrepreneurs. He served for two years as President of Brookline Access Television Corp. He has spoken on the subject of obtaining speaking engagements at conferences and forums held by numerous organizations, including the CEO Club-Boston, Public Relations Society of America, Institute of Management Consultants, Boston Bar Association, Legal Marketing Association-New England, and State Capital Global Law Firm Group. He has participated as a guest lecturer at Emerson College. He is the author of many articles, including Eight Steps to Obtaining Speaking Engagements (Australian Trade Community), Obtaining Speaking Engagements for Professional Service Firms: Eight Steps to Maximize Success (Professional Services Journal), Speaking Engagements for Executives (Public Relations Tactics/PRSA), Seven Steps to Getting Speaking Engagements for Attorneys (AmLaw Alert) and Speaking Engagements for Tech Execs: A Valuable Marketing and PR Device (Mass High Tech). Mr. Markman serves on the Board of Directors of the Needham (Mass.) Business Association.
Registration fee: $300
|
What separates the leaders of professional service firms from all the rest? Those who practice “thought leadership” reach the top and stay there! In this webinar, you’ll learn why becoming a thought leader delivers a competitive advantage second to none, and how you can join the ranks of such winners.